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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi International Journal of Community Service Learning Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Kubis
Agustin, Fira
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences

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Analisis Pemasaran Industri Rumah Tangga Telur Asin Mekarsari Kecamatan Sumbersari Kabupaten Jember Agustin, Fira; Yasin, Mochammad
KUBIS Vol 3 No 2 (2023): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i2.2241

Abstract

From a marketing perspective, the Mekarsari salted egg home industry is believed to have found a market gap, but it is not known where the owner sells salted eggs, whether it has a good level of efficiency, and what kind of marketing strategy is suitable for advancing its business. Research Objectives: To find out marketing channels, the level of marketing channel efficiency, and its marketing strategy in the Mekarsari salted egg home industry in Sumbersari sub-district, Jember district. The research method used descriptive qualitative analysis, and data analysis by observation, interviews, and questionnaires. The results showed that there were 3 marketing channel patterns for Mekarsari salted eggs, namely marketing channel I from producers to resellers (sales) to consumers, marketing channel II from producers to catering (housewives and food stalls) to consumers, marketing channel III from producers directly to consumers. And marketing channel I is very efficient because the efficiency value is 3.33%.Meanwhile, the results of the TOWS analysis obtained four alternative strategies consisting of SO, ST, WO, WT strategies. It can be concluded in the Grand Strategy matrix, the alternative strategies mentioned include the in the categories of market penetration strategy, market development, or product development.
Improving the Quality of Financial Reporting Through the Implementation of Microsoft Excel for SMEs in Parung Serab, Tangerang Riyani, Etik Ipda; Tantri, Sakina Nusarifa; Hardiana, Nadhira; Widiastuti, Yeni; Muktiyanto, Ali; Agustin, Fira
International Journal of Community Service Learning Vol. 8 No. 1 (2024): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v8i1.68853

Abstract

Bookkeeping is one of the activities in financial management in Micro, Small, and Medium Enterprises (MSMEs) as an effort to improve the quality of financial reporting. The low quality of MSME financial reporting impacts other problems, such as reduced productivity and constraints on other MSME business processes. MSMEs experience this in Parung Serab Village, Tangerang. Parung Serab MSMEs experienced a decline in productivity due to a need for more consistency in reporting and financial management. Moreover, due to inconsistent financial management, MSMEs cannot open up and improve their finances, resulting in losses. Due to this problem, the team serves the community by assisting in simple bookkeeping using Microsoft Excel tools. This community service activity aims to improve the quality of MSME financial reporting through simple bookkeeping using a mentoring approach. This qualitative study uses data about the problems faced by MSMEs collected through an interview process. The subjects of this assistance are 15 MSMEs in Parung Serab, Ciledug. The result of this assistance is that with simple bookkeeping using Microsoft Excel format, MSMEs in Parung Serab have succeeded in maintaining consistency in financial management and reporting. This assistance means that by maintaining consistency in financial management, the quality of financial management and reporting and the productivity of MSMEs will increase.
Content Pillar sebagai Strategi Pengelolaan Konten Instagram @finpaypromo Agustin, Fira; Diniati, Anisa
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4274

Abstract

The increasingly developing digital era requires every company to be able to actively utilize social media in disseminating information about its products. PT Finnet Indonesia also uses social media to build awareness of its Finpay brand and disseminate information related to fintech products and industries.  The purpose of this study is to find out the strategy used by the Finpay social media team in managing Instagram @finpaypromo content. This research was analyzed using The Circular Model of SoMe by Lutrell (2022) and the supporting concept, namely Public Relations Strategy by Cutlip Center (2013). This study uses a qualitative approach with a descriptive type. The results of the study show that Instagram content management strategies @finpaypromo carried out by checking content performance, trend research, competitor analysis to find out potential content and in accordance with audience preferences. Finpay also has a content pillar that is useful as a guide in producing content, content plans, and posting timelines that are useful in the production process and content posting plans. In addition, Finpay is also developing an engagement strategy with the audience through content that focuses more on copy and call to action.
Pendampingan Ekspansi Ulen Crispy dari Foodleip: Peningkatan Kompetensi Kewirausahaan Mahasiswa Melalui Studi Kelayakan: Assistance in the Expansion of Ulen Crispy from Foodleip: Improving Student Entrepreneurship Competence through Feasibility Studies Robiansyah, Anton; Daurrohmah, Eka Wirajuang; Suryani, Pesi; Gaol, Lasando Lumban; Agustin, Fira
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 4 No. 2 (2025)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v4i2.601

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan mahasiswa dalam menyusun studi kelayakan bisnis sebagai dasar ekspansi pemasaran. Pendampingan dilakukan melalui tiga tahap utama: penyusunan studi kelayakan, implementasi strategi pemasaran, serta monitoring dan evaluasi. Metode yang digunakan adalah PESTEL Analysis, yang mencakup aspek politik, ekonomi, sosial, teknologi, lingkungan, dan legal untuk mengidentifikasi peluang dan tantangan eksternal yang memengaruhi bisnis. Hasil pendampingan menunjukkan bahwa mahasiswa mampu menyusun dokumen kelayakan secara sistematis dan merumuskan strategi pemasaran yang relevan. Strategi yang diusulkan meliputi ekspansi ke pasar offline melalui promosi langsung dan penjualan ritel, serta optimalisasi pemasaran digital dengan memanfaatkan media sosial, marketplace, dan konten visual. Kombinasi kedua pendekatan ini dinilai efektif dalam meningkatkan visibilitas dan penjualan produk. Kegiatan ini tidak hanya meningkatkan kompetensi kewirausahaan mahasiswa, tetapi juga mendorong penerapan pembelajaran berbasis praktik di lingkungan perguruan tinggi. Diharapkan hasil kegiatan ini dapat menjadi model pembinaan bisnis mahasiswa yang berkelanjutan dan kontekstual.
Co-Authors Anisa Diniati Daurrohmah, Eka Wirajuang Etik Ipda Riyani Etik Ipda Riyani, Etik Ipda Riyani Gaol, Lasando Lumban Hardiana, Nadhira Muktiyanto, Ali Robiansyah, Anton Sakina Nusarifa Tantri Suryani, Pesi Yasin, Mochammad Yeni Widiastuti