Article Per Year (5 Year)
p-Index From 2020 - 2025
1.556
P-Index
This Author published in this journals
All Journal Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Kubis Jurnal Pengabdian Indonesia
pudjiastutik, endang wahyu
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Analisis Rantai Pasok (Supply Chain Management) Pada Penjualan Salak di Dusun Salakan Desa Semboro Kecamatan Semboro Kabupaten Jember Rofika, Choiriyatur; Pudjiastutik, Endang Wahyu
KUBIS Vol 2 No 2 (2022): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v2i02.1711

Abstract

Salak is one of the commodities that exist in Indonesia which was developed around the 1980s with sweet and crunchy. Jember Regency is one of the salak producers, precisely in Salakan Hamlet in Semboro Village, where 95% of the people produce salak. The aims of this research are (1). To find out supply chain activities on salak in Salakan Hamlet, (2). To find out the existing marketing margin for Salak in Salakan Hamlet, (3). To find out the efficiency of the Salak Marketing Channel in Salakan Hamlet. The sampling method used in this study is the random sampling method. The results of this study indicate that 1) Marketing channels in Dusun Salakan has 2 channels, namely: Channel I (producer-retailer-consumer), Channel II (producer-collector-traders-retailer-consumer). 2) Margins for each marketing channel I are 1500/kg, while the margins for channel II are 1500 and 2500/kg. 3) the marketing channel in salak which has the most efficient level of efficiency is channel I which is 8.33%. And the highest or most inefficient is channel  II  by 9.74%. So an effective supply chain is to use a short marketing chain so that marketing costs can be suppressed and marketing profits are higher.
Studi Komparasi Bauran Pemasaran Pasar Tradisional dan Pasar Modern di Kecamatan Ambulu Alawiyah, Tsamrotul; Pudjiastutik, Endang Wahyu
KUBIS Vol 3 No 1 (2023): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i01.1810

Abstract

The ever-increasing developments in both the economic and technological sectors, require business people to continue to innovate in order to maintain their position, including business players in traditional markets. The purpose of this study is to find out how the traditional market marketing strategy and also to compare the marketing mix strategy between traditional markets and modern markets. In this study using a qualitative method with purposive sampling. Research results: 1) Traditional market marketing strategies for products sold are still partially sold with the latest models. Prices are determined based on a bargaining process. The location is easily accessible by consumers and close to the center of the crowd and is strategic. The promotions carried out are still not effective and not maximized because they are still using word of mouth promotion. 2) comparison of marketing strategies, traditional markets sell low quality and standard goods, goods sold are less varied and incomplete and goods that have been purchased may be exchanged, prices are not listed on the product, prices are negotiable, prices offered are inconsistent, prices are relatively cheap and direct payments to traders, the product location is not neat, it is located in the middle of a residential area, the place is narrow, cleanliness is not maintained and many public transportation passes, services are assisted by traders, promotions are carried out by word of mouth and rarely use social media. In the modern market, the goods sold are of standard and high quality, the goods sold are varied and in large quantities and the goods that have been purchased cannot be exchanged, the prices are listed on the products so that they are non-negotiable, the prices offered are consistent, the prices are relatively higher and the payment is made at the cashier. product location is neatly arranged, located in strategic locations tend to be crowded, the place is spacious, cleanliness is more maintained and many public transportation passes, services are carried out independently, promotions carried out include: discounts, buy 1 get 1 free, gift vouchers, raffle coupons and promotions done online using social media.
Peran Teknologi terhadap Pendapatan Usaha Mikro pada Event Car Free Day Desa Kalisat Nurhayati, Nurhayati; Pudjiastutik, Endang Wahyu; Hadi, Abdul
KUBIS Vol 3 No 2 (2023): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i2.2255

Abstract

The progress of a country can be seen through its economic growth, where Economic Growth is one of the determining indicators of success in economic development. Economic activities are efforts to improve the welfare of society, and with increasing economic growth, the needs of the people can be fulfilled. Micro, Small, and Medium Enterprises (MSMEs) are one of the areas of focus for the government and society at large because MSMEs play an important role. MSMEs are a way to address poverty issues and drive economic growth. Moreover, MSMEs provide another avenue for job creation. Indonesia has a significant number of business players, but there are several factors that can hinder their business activities, such as limited capital, low-quality resources, inefficient production systems, lack of financial management systems, inadequate marketing strategies, and a shortage of business premises. This study aims to analyze and determine the influence of Business Duration, Capital, and Technology on the income of business actors in the CFD event in Kalisat Village. The results of the study show that the variables of Business Duration, Capital, and Technology have a positive effect, and only the Capital variable has a significant impact on the income of business actors.
Analisis Kelayakan Usaha Home Industri Tahu di Desa Glagahwero Kecamatan Panti Kabupaten Jember Hakim, Muhammad Luqman; Pudjiastutik, Endang Wahyu
KUBIS Vol 4 No 01 (2024): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v4i01.2344

Abstract

Jember is one of them the largest soybean producing district in Java east so many home industries Soybean processing sprung wrong the other one is in Glagahwero Village, Panti District and also on the way Home Industry those in Panti District are no longer there operating due to the increase in soybean prices and other costs. So this research aims to determine the feasibility of Home The Tofu Industry in Glagahwero Village it really deserves to be in try. Sampling method using purposive sampling because deliberately took the Home Industry Know in Glagahwero Village with criteria that has been determined by the researcher, the method this study uses descriptive with using primary and secondary data Based on the results of the analysis done Home Industry is worth it for attempted and sensitivity analysis shows that the Home Industry is sensitive to changes in interest rates
Strategi Pengembangan Usaha Suwar Suwir “Abi” di Desa Panti Kecamatan Panti Kabupaten Jember (Studi kasus : Di Desa Panti Kecmatan Panti Kabupaten Jember) Nisa, Khoirun; Pudjiastutik, Endang Wahyu
KUBIS Vol 1 No 1 (2021): DESEMBER
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Indonesia is an agricultural country that has abundant natural resources in the form of agricultural products. The food crops sub-sector is one of the agricultural products that has an important role as a supplier of consumption needs. The aims of the research were (1) to know the 4p marketing mix/marketing mix of the “abi” suwar suwir business in Panti Village, Panti District, Jember Regency. (2) To find out the development strategy in the "abi" suwar suwir business in Panti Village, Panti District, Jember Regency. The research method is using Qualitative Descriptive Analysis, and data analysis by observation, interviews and questionnaires. The results of this study indicate that those using the marketing mix4p analysis of the "Abi" suwar suwir business have not fully implemented the marketing mix4p properly. Among other things, in terms of packaging, promotion, and the lack of human resources. The results of the SWOT analysis show that the position of the SWOT matrix diagram is in a positive aggressive strategy, positive in square 1 is obtained from reducing the number of strengths, weaknesses and opportunities and threats, this is a favorable situation. The marketing strategy has opportunities and strengths. Keywords : Suwar Suwir, Marketing mix4p, SWOT
Analisis Kelayakan dan Pengembangan Usaha Tani Padi Organik Mentik Susu di Desa Sumber Salak Kecamatan Ledokombo Kabupaten Jember Tabroni, Mohammad; Pudjiastutik, Endang Wahyu; Hawa, Tidar Aden; Purwandhini, Ari Septianingtyas
KUBIS Vol 5 No 01 (2025): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v8i01.2560

Abstract

Salah satu wilayah di Jember yang petaninya menanam padi Organik mentik susu yaitu di Ledokombo. Penelitian ini dilakukan di Desa Sumber Salak Ledokombo karena jenis varietas yang ditanam petani disini  adalah Mentik Susu. Tujuan penelitian ini adalah untuk mengetahui biaya produksi, penerimaan, pendapatan dan kelayakan usaha tani serta strategi pengembangan usaha tani padi organik Mentik susu di Kenconowungu. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah Purposive Sampling. Hasil penelitian ini menunjukan bahwa, Hasil rata-rata penerimaan usaha tani padi organik kelompok tani Kenconowungu di Desa Sumber Salak sebesar Rp 26.100.000. dan biaya yang dikeluarkan sebesar Rp 8.685.309, maka pendapatan yang diterima petani padi organik kelompok tani Kenconowungu di Desa Sumber Salak sebesar Rp 17.414.691 per-tahunnya. Kelayakan usahatani padi organik mentik susu selama satu tahun sebesar 3,1 yang berarti lebih dari 1, yang disimpulkan bahwa usahatani padi organic mentik susu layak diusahakan. Hasil analisis SWOT menunjukkan posisi diagram matriks SWOT berada di kuadran I yaitu strategi agresif yang hasilnya menguntungkan.
Motivasi Petani Anggota Kelompok Tani Dan Non Anggota Kelompok Tani Padi di Desa Sumber Kejayan Kecamatan Mayang Purwandhini, Ari Septianingtyas; Pudjiastutik, Endang Wahyu; Febriyanti, Tarisa; Yasin, Moh.
Jurnal KIRANA Vol. 6 No. 1 (2025): Jurnal Kirana Volume 6 Nomor 1
Publisher : Fakultas Pertanian Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peran kelompok tani bagi petani sangat krusial. Namun walaupun peran kelompok tani sangat diperlukan dan bermanfaat bagi petani, tetapi masih banyak petani yang masih ragu untuk menjadi anggota kelompok petani karena berbagai alasan. Hal ini terjadi di Desa Sumber Kejayaan, Kecamatan Mayang, Kabupaten Jember, dimana tidak semua petani yang ada disana menjadi anggota kelompok tani, terutama di daerah terpencil yang akses informasinya sulit dijangkau serta para petani yang sudah berumur. Hal ini berhubungan dengan motivasi seseorang dalam melakukan sesuatu. Dimana semakin tinggi motivasi petani untuk mengikuti kegiatan kelompok tani maka tujuan utama dari kelompok tani tersebut akan semakin cepat tercapai. Oleh sebab itu motivasi setiap kelompok tani mempunyai pengaruh yang sangat besar terhadap keberhasilan dan kemajuan kelompok tani. Sehingga tujuan dari penelitian ini adalah untuk mengetahui alasan petani bergabung atau tidak bergabung dalam kelompok tani, untuk mengetahui apakah terdapat perbedaan produksi tani padi antara anggota kelompok tani dan yang bukan anggota kelompok tani di Desa Sumber Kejayan, dan untuk mengetahui faktor yang mempengaruhi motivasi petani untuk bergabung ke kelompok tani. Terdapat enam alasan petani bergabung dalam kelompok tani, alasan terkuat yang dipilih oleh petani di Desa Sumber Kejayan adalah terjaminnya keuntungan yang diperoleh. Sementara itu terdapat tiga alasan petani yang tidak bergabung dalam kelompok tani dengan alasan terkuat petani yang tidak bergabung dalam kelompok tani adalah kurangnya motivasi. Sementara itu tidak ada perbedaan yang signifikan antara hasil produksi petani yang mengikuti kelompok tani dengan petani yang tidak mengikuti kelompok tani. Berdasarkan Nagelkerke R Square menunjukkan bahwa pengaruh dari variabel bebas terhadap variabel motivasi petani bergabung dalam kelompok tani (Y) adalah sebesar 82,4%. Selain itu hasil yang telah diperoleh variabel independent secara bersama-sama berpengaruh signifikan terhadap variabel dependen. Sementara itu hasil uji regresi logistik disimpulkan variabel yang mempengaruhi petani anggota kelompok tani sumber urip bergabung dalam kelompok tani yaitu variabel motivasi dalam kelompok, terjamin keuntungan dan subsidi pemerintah.
Pendayagunaan Aplikasi Google Maps Guna Mendukung Promosi Pemasaran UMKM Septi, Ari; Pudjiastutik, Endang Wahyu; Mawardi, Mawardi; Yasin, Mochammad; Aditia, Ajeng; Nuralisa, Fitria Ayu; Indayana, Riska; Musarrofa, Faise Lailatul; Fitria, Nuraidina Rifka; Agasa, Mohamad Rifian; Khasanah, Uswatun; Aliyah, Hiza Himmatul
Jurnal Pengabdian Indonesia Vol. 2 No. 3 (2025): Juni
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu media yang dapat digunakan dalam pengembangan promosi UMKM adalah dengan memanfaatkan Google Maps. Google Maps memberikan layanan berupa petunjuk akses/rute lokasi yang dapat ditemukan di peta umum. Adapun tujuan dari pengabdian ini untuk merancang sistem informasi geografis usaha kecil dan menengah berbasis teknologi informasi digital untuk mempermudah akses oleh Publik sehingga dapat memudahkan Masyarakat untuk mengetahui lokasi dari setiap usaha kecil atau menengah serta informasi lokasi yang dibutuhkan publik atas potensi UMKM di Desa Menampu Kecamatan Gumukmas Kabupaten Jember. sosialisasi dan pendampingan ini menunjukkan peningkatan terhadap pemahaman dan ketrampilan UMKM terhadap Google Maps sebesar 69%. Sebab dengan mempromosikan melalui media sosial dan media online terutama Google Maps jauh lebih efektif dibandingkan dengan media elektronik. Serta memang benar mendaftarkan UMKM melalui Google Maps perlu dilakukan karena mempermudah masyarakat saat membutuhkan produk UMKM yang sedang dibutuhkan. Sehingga Ini menunjukkan dampak yang positif dari kegiatan sosialisasi dan pendampingan ini.
Co-Authors Abdul Hadi Aditia, Ajeng Agasa, Mohamad Rifian Alawiyah, Tsamrotul Aliyah, Hiza Himmatul Ari Septianingtyas Purwandhini Febriyanti, Tarisa Fitria, Nuraidina Rifka Hawa, Tidar Aden Hery Widijanto Indayana, Riska Khoirun Nisa Mawardi Moh Yasin Muhammad Luqman Hakim, Muhammad Luqman Musarrofa, Faise Lailatul Nuralisa, Fitria Ayu Nurhayati Nurhayati Rofika, Choiriyatur Septi, Ari Tabroni, Mohammad Yasin, Mochammad