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All Journal Al-Khidmah Jurnal Pengabdian Masyarakat Kubis
Vitriyah, Nurul Lailatul
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Kubis

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Pertumbuhan Ekonomi dan Strategi Pengembangan Startup di Indonesia Vitriyah, Nurul Lailatul
KUBIS Vol 3 No 1 (2023): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i01.2153

Abstract

The impact of economic growth with the role of technology that leads to startups and support of the 1000 startup movement and determination of achievement of government's vision to make Indonesia as The Digital Energy of Asia in 2020 provides enormous opportunities for new startups. This study aims to find the critical success factors in young startups that have just been generated by using SWOT analysis (Strengths, Weakness, Oportunities, Threat) and in a descriptiongenerated by using SWOT analysis (Strengths, Weakness, Oportunities, Threat) and in a description describing startup businesses in Indonesia. Based on the results of the analysis there is a conclusion that funding, innovation in new fields and promotion can be a successful strategy for startups in Indonesia.
Penerapan dan Analisa Pengaruh Total Quality Manajement (TQM) terhadap Kepuasan Pelanggan pada “UD. Purnama Jati“ Nada, Klarisa Qutrun; Vitriyah, Nurul Lailatul
KUBIS Vol 4 No 01 (2024): Mei
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v4i01.2279

Abstract

The purpose of this study was to determine the application of Total Quality Management (TQM) indicators to customer satisfaction at UD Purnama Jati and the effect of TQM variable indicators on customer satisfaction at UD Purnama Jati. These indicators consist of focus on customers, obsession with quality, teamwork and long-term commitment. This research includes research using qualitative and quantitative descriptive approaches. The population in this study are customers at UD Purnama Jati. The sampling technique used accidental sampling with coincidence-based determination and sample determination using purposive sampling with the criteria of buyers over the age of 18 years, the respondents in this research were 45 people. Data collection techniques used observation, interviews, questionnaires or documentary questionnaires. Data analysis uses multiple linear regression tests that have been teste for validity, reliability, autocorrelat on, heteroscedasticity The results of the study show that focus on customers, obsession with quality, teamwork have a partial effect on customer satisfaction. Meanwhile, long-term commitment has no partial effect on customer satisfaction. Meanwhile, long-term commitment has no partial effect on customer satisfaction. Simultaneously focus on the customer. Obsession with quality, teamwork, long-term commitment simultaneously influence customer satisfaction at UD Purnama Jati.
Co-Authors ., Irfiah Lutfi ah, Hikmatul Nada, Klarisa Qutrun Rofi Hidayah, Anis Wulan, Werdining