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All Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Nanda Silvia Br Galingging
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Pemanfaatan Media Sosial Sebagai Media Komunikasi Massa Di Kalangan Pelajar Ismatul Maula Hikmah; Rini Rusnawati; Nanda Silvia Br Galingging; Noerma Kurnia Fajarwati
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 2 (2024): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i2.72

Abstract

Learning using text or conventional media makes it difficult for students to understand the material presented by the teaching staff. So now students use the YouTube application as a support in their learning activities. This research aims to find out more about the benefits of YouTube media for students and the use of YouTube social media as a place to share learning material. This research uses a descriptive method with a qualitative approach and this research uses data collection techniques including library research. The data used in this research is secondary data. The results of the research show that students who use YouTube as a mass communication medium make it very easy to find the information or knowledge they need and it is easier for students to understand the material contained in videos compared to material delivered directly by teachers or lecturers either online or face to face because of videos. on the YouTube application can be played back at any time to re-study the teaching material presented.
Strategi Komunikasi Korporasi Mixue dalam Upaya Membangun Citra Positif Intan Purwi Maharani; Miftahus Saadah; Nanda Silvia Br Galingging; Riska Ferdiana
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.594

Abstract

This research aims to evaluate Mixue's corporate communication methods to create a positive perception of the wider audience. In this digital era, corporate image is one of the assets that affect the trust of customers. This research uses a qualitative approach based on critical analysis. The results show that the Mixue company uses several communication strategies, such as utilizing social media, open communication and transparency, cooperation with influencers, and using mascots as branding. These strategies help the brand's good reputation in the eyes of the public. It is hoped that this research will help develop corporate communication theory as well as provide practical examples of how a company builds and creates an image using good and effective strategies.
Co-Authors Fajarwati, Noerma Kurnia Intan Purwi Maharani Ismatul Maula Hikmah Miftahus Saadah Rini Rusnawati Riska Ferdiana