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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Riska Ferdiana
Unknown Affiliation
Arts Computer Science & IT Social Sciences

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Strategi Public Relation Klinik Pratama Bina Medika Kota Serang Dalam Membangun Brand Awarness Ades Sulfiah; Dian Utami Amalia; Fahisatul Jannah; Samsiah Nurhasanah; Yeni Febriyanti; Riska Ferdiana
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 1 (2025): Februari : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i1.597

Abstract

This research analyzes the public relations communication strategy implemented by Pratama Bina Medika Clinic in building brand awareness as a new health facility. This study uses a qualitative method with a descriptive approach with data collection techniques using interviews and literature studies to determine the effectiveness of direct marketing strategies (direct selling), word of mouth communication (WOM), and digital marketing in introducing health services (clinics) to the public. The research results show that the direct selling strategy through visits to posyandu is effective in building personal relationships with the community, increasing trust, and expanding brand awareness. WOM communication, both directly and via social media, supports the dissemination of wider and more reliable information. The use of digital marketing through social media platforms such as TikTok and Instagram expands the reach of information and facilitates interaction with the public. This holistic approach has succeeded in creating a positive image of the clinic as a provider of quality and affordable health services, while increasing public trust in the services offered.
Strategi Komunikasi Korporasi untuk Meningkatkan Kepuasan dan Kualitas Produk Labbaik Chicken Rini Rusnawati; Fiqri Nur Zulhakim; Gita Belaroza; Bunga Astri Cahya Nabiyina; Riska Ferdiana
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2538

Abstract

This study aims to analyze in depth the role of corporate communication strategies in enhancing customer satisfaction and maintaining product quality at Labbaik Chicken, a company operating in the fast food industry. In the context of the digital era and the Fourth Industrial Revolution, effective communication strategies are crucial for strengthening brand image and maintaining competitiveness in an increasingly dynamic market. Corporate communication serves not only as a tool for delivering information but also as a bridge to build long-term relationships with customers. This research employs a qualitative approach through literature review to explore relevant communication theories and link them to factors that influence customer satisfaction and product quality. The findings reveal that good, transparent, and responsive communication from the company can enhance customer trust, foster loyalty, and create a positive customer experience. Furthermore, consistent product quality that aligns with customer expectations—in terms of taste, presentation, and service—has a significant impact on customer satisfaction and purchasing decisions. Therefore, companies need to implement integrated communication strategies alongside product quality management to create added value and differentiation in the market. The conclusion of this study highlights that an appropriate corporate communication strategy is one of the key factors in increasing customer satisfaction and strengthening the company’s position and reputation in the competitive fast food industry.
Strategi Komunikasi Digital dalam Meningkatkan Partisipasi Masyarakat Terhadap Program Pemerintah Abdul Kohar; Eva Nurhaliza; Siti Ghina Rahma; Yulia Puspitasari; Riska Ferdiana
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2550

Abstract

The development of digital technology has transformed how governments communicate with the public. Effective communication through digital media is key to increasing public participation in various government programs. This study analyzes digital communication strategies that can enhance community engagement. The use of social media, the development of digital tourism, and the dissemination of policies through digital platforms play an essential role in strengthening interactions between the government and society. Additionally, communication strategies in public transportation, the transition from analog to digital television broadcasting, and synergy in social activities also contribute to the effectiveness of government communication. An appropriate digital communication strategy should not only be informative but also interactive to build trust and enhance public engagement more effectively.
Strategi Komunikasi Korporasi Mixue dalam Upaya Membangun Citra Positif Intan Purwi Maharani; Miftahus Saadah; Nanda Silvia Br Galingging; Riska Ferdiana
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.594

Abstract

This research aims to evaluate Mixue's corporate communication methods to create a positive perception of the wider audience. In this digital era, corporate image is one of the assets that affect the trust of customers. This research uses a qualitative approach based on critical analysis. The results show that the Mixue company uses several communication strategies, such as utilizing social media, open communication and transparency, cooperation with influencers, and using mascots as branding. These strategies help the brand's good reputation in the eyes of the public. It is hoped that this research will help develop corporate communication theory as well as provide practical examples of how a company builds and creates an image using good and effective strategies.
Co-Authors Abdul Kohar Ades Sulfiah Bunga Astri Cahya Nabiyina Dian Utami Amalia Eva Nurhaliza Fahisatul Jannah Fiqri Nur Zulhakim Gita Belaroza Intan Purwi Maharani Miftahus Saadah Nanda Silvia Br Galingging Rini Rusnawati Samsiah Nurhasanah Siti Ghina Rahma Yeni Febriyanti Yulia Puspitasari