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All Journal Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Rini Rusnawati
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Arts Computer Science & IT

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Pemanfaatan Media Sosial Sebagai Media Komunikasi Massa Di Kalangan Pelajar Ismatul Maula Hikmah; Rini Rusnawati; Nanda Silvia Br Galingging; Noerma Kurnia Fajarwati
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 2 (2024): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i2.72

Abstract

Learning using text or conventional media makes it difficult for students to understand the material presented by the teaching staff. So now students use the YouTube application as a support in their learning activities. This research aims to find out more about the benefits of YouTube media for students and the use of YouTube social media as a place to share learning material. This research uses a descriptive method with a qualitative approach and this research uses data collection techniques including library research. The data used in this research is secondary data. The results of the research show that students who use YouTube as a mass communication medium make it very easy to find the information or knowledge they need and it is easier for students to understand the material contained in videos compared to material delivered directly by teachers or lecturers either online or face to face because of videos. on the YouTube application can be played back at any time to re-study the teaching material presented.
Peran Digital dalam Membentuk Pola Interaksi Komunikasi Interpersonal Generasi Z Muhamad Syarif Hidayatullah; Rini Rusnawati; Gita Belaroza; Bunga Astri Cahya Nabiyina; April Laksana
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 1 (2025): Januari : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i1.1987

Abstract

Generasi Z, a younger generation in the digital era, uses active social media for effective communication. They use emojis and group chats, but are less formal in formal communication and more informal. Digital communication has both positive and negative effects on their social interactions. Education on media literacy and information literacy is crucial for Genrasi Z to improve critical thinking and interpersonal communication skills.
Strategi Komunikasi Korporasi untuk Meningkatkan Kepuasan dan Kualitas Produk Labbaik Chicken Rini Rusnawati; Fiqri Nur Zulhakim; Gita Belaroza; Bunga Astri Cahya Nabiyina; Riska Ferdiana
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 2 (2025): April : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i2.2538

Abstract

This study aims to analyze in depth the role of corporate communication strategies in enhancing customer satisfaction and maintaining product quality at Labbaik Chicken, a company operating in the fast food industry. In the context of the digital era and the Fourth Industrial Revolution, effective communication strategies are crucial for strengthening brand image and maintaining competitiveness in an increasingly dynamic market. Corporate communication serves not only as a tool for delivering information but also as a bridge to build long-term relationships with customers. This research employs a qualitative approach through literature review to explore relevant communication theories and link them to factors that influence customer satisfaction and product quality. The findings reveal that good, transparent, and responsive communication from the company can enhance customer trust, foster loyalty, and create a positive customer experience. Furthermore, consistent product quality that aligns with customer expectations—in terms of taste, presentation, and service—has a significant impact on customer satisfaction and purchasing decisions. Therefore, companies need to implement integrated communication strategies alongside product quality management to create added value and differentiation in the market. The conclusion of this study highlights that an appropriate corporate communication strategy is one of the key factors in increasing customer satisfaction and strengthening the company’s position and reputation in the competitive fast food industry.
Co-Authors April Laksana Bunga Astri Cahya Nabiyina Endah Hasrati Fajarwati, Noerma Kurnia Fiqri Nur Zulhakim Gita Belaroza Ismatul Maula Hikmah Muhamad Syarif Hidayatullah Nanda Silvia Br Galingging Riska Ferdiana