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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Siti Dhifah Umairah
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Arts Computer Science & IT Electrical & Electronics Engineering

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Analisis Isi Pesan Moral Perjuangan dan Rasa Ikhlas dalam Film “172 Days” Arfian Suryasuciramdhan; Siti Dhifah Umairah; Sharla Setyawati; M Farhan Hidayatullah; Fauzan Azima
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.132

Abstract

172 Days is a 2023 Indonesian drama film adapted from the novel of the same name by Nadzira Shafa. The film tells the story of Zira, a young woman who is far from religion and trapped in a free lifestyle. After experiencing a dark past, Zira decides to hijrah and live a better life. On her journey, Zira meets Ameer, a young ustaz who helps her in the hijrah process. This meeting grows seeds of love between them, and they get married. However, their marriage faces various tests and trials. This film raises the themes of hijrah, love, and marriage in an inspiring and touching way. 172 Days provides a moral message about the importance of faith and steadfastness in living life. The film also shows that true love can withstand any test.
Efektivitas Media Sosial Tiktok dalam Membangun Brand Image Perusahaan Mie Gacoan Hana Zulfia; Arfian Suryasuciramdhan; Siti Dhifah Umairah; Cindy Nurlaila; Sharla Setyawati
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1006

Abstract

This research discusses the role of TikTok social media in building the brand image of Mie Gacoan restaurant. PT Pesta Pora Abadi has a subsidiary company engaged in the food sector, namely Mie Gacoan, which focuses on selling spicy noodles. Mie Gacoan is the No. 1 Spicy Noodle brand in Indonesia, Mi Gacoan relies on social media as the main tool in marketing their products. Platforms such as Instagram and TikTok are important means to reach the target market, especially among young people. Therefore, in this study, researchers use qualitative methodology with a literature study approach model, namely to find out about the role of social media in building a brand image (Mie Gacoan case study). The system used is carried out through searching, reading, listening, taking notes from significant previous research, which is sourced from national books and journals. The focus of this research is how the role of TikTok, the strategy used, and the impact of its use of social media on the image of the Mie Gacoan brand. The purpose of this study is to analyze the role of TikTok, identify the strategies used, and evaluate the impact on the brand image and company performance.
Co-Authors Arfian Suryasuciramdhan Cindy Nurlaila Fauzan Azima Hana Zulfia M Farhan Hidayatullah Sharla Setyawati