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Analisis Isi Dalam Film Imperfect Terhadap Kepercayaan Diri Arfian Suryasuciramadhan; Cindy Nurlaila; Lika Mulki Latief; Ninda Ela Putri; Qurrotul Aini
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3234

Abstract

Movies can be used as a means of sending messages, for example in the form of moral messages contained in a movie. Moral message contained in a movie the definition of morals in the dictionary is the good and bad of a person's actions and behavior. This research is intended to explain how women's self-confidence in the movie Imperfect. This research also aims to find out the reality, representation and ideology of women's self-confidence contained in the film's storyline that can be implemented in everyday life which discusses how women's self-confidence in appearance. The design in this research uses the Semantic Analysis method of Charles Sanders Pierce by taking the constructivism paradigm to see the moral message in moral message in the movie Imperfect. The results of this study explain that there are several body shaming behavior, namely looking at the physical, mockery and ridicule and the positive side is the existence of self-esteem in religious tolerance. positive side is the existence of self-esteem in religious tolerance, attention and self-confidence. The conclusion shows that body shaming behavior can make those who are bullied make those who are bullied so insecure that it is very disturbing mentally, while the nature of every body shaming is that it is mentally, while in essence every human being needs to get self-esteem from respect for themselves, others, and others. self-esteem from respect for himself, others, as well as the environment and life.
Dinamika Perilaku Gen Z Sebagai Generasi Internet Cindy Nurlaila; Qurrotul Aini; Sharla Setyawati; April Laksana
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 1 No. 6 (2024): Desember: KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v1i6.464

Abstract

Gen Z or generation Z is often called the big "internet generation" with technology, digital platforms, and unlimited access to internet information making gen Z familiar with internet advances. this research studies the behavior of gen Z as an internet generation in life in various aspects, gen Z has multitasking skills, gen Z challenges in the corporate world, gen Z interaction in the digital world, the influence of social media on self-identity, using a qualitative approach. Social media plays a very important role in shaping self-identity, high attachment to the internet has a risk of dependence and mental health disorders. The results of this study are expected to show the behavioral dynamics of gen Z which are different from previous generations so that it requires a separate communication approach to be able to understand gen Z as the internet generation.
Efektivitas Media Sosial Tiktok dalam Membangun Brand Image Perusahaan Mie Gacoan Hana Zulfia; Arfian Suryasuciramdhan; Siti Dhifah Umairah; Cindy Nurlaila; Sharla Setyawati
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1006

Abstract

This research discusses the role of TikTok social media in building the brand image of Mie Gacoan restaurant. PT Pesta Pora Abadi has a subsidiary company engaged in the food sector, namely Mie Gacoan, which focuses on selling spicy noodles. Mie Gacoan is the No. 1 Spicy Noodle brand in Indonesia, Mi Gacoan relies on social media as the main tool in marketing their products. Platforms such as Instagram and TikTok are important means to reach the target market, especially among young people. Therefore, in this study, researchers use qualitative methodology with a literature study approach model, namely to find out about the role of social media in building a brand image (Mie Gacoan case study). The system used is carried out through searching, reading, listening, taking notes from significant previous research, which is sourced from national books and journals. The focus of this research is how the role of TikTok, the strategy used, and the impact of its use of social media on the image of the Mie Gacoan brand. The purpose of this study is to analyze the role of TikTok, identify the strategies used, and evaluate the impact on the brand image and company performance.