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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Al Fuadiy: Jurnal Hukum Keluarga Islam
Hana Zulfia
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Humanities Computer Science & IT Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice

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Youtube Sebagai Media Dakwah: (Analisis Isi Pesan Dakwah Ustadz Hannan Attaki Dalam Tema “Mengatasi Sifat Yang Sering Berkeluh Kesah”) Arfian Suryasuciramdhan; Qanitah Salma; Alaika Amaly Khaira; Rahma Aniq Aulia; Hana Zulfia
Al Fuadiy Jurnal Hukum Keluarga Islam Vol. 6 No. 1 (2024): Al Fuadiy : Jurnal Hukum Keluarga Islam
Publisher : Nurul Qarnain College of Sharia Studies, Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/af.v6i1.882

Abstract

Islam is a religion widespread throughout the world, which has its roots in Saudi Arabia, and a religion that teaches teachings that bring goodness to all mankind. Islamic da'wah is increasingly being carried out on social media, such as TikTok, Instagram, YouTube, websites and Telegram. Da'wah is the process of conveying, inviting or calling on other people or the community to embrace, learn and practice religious teachings consciously, so as to awaken and restore the person's natural potential, and be able to live happily in the world. Increased internet use cannot be avoided along with technological developments. YouTube usage continues to increase in several other countries. Ustadz Hanan Attaki, Lc., made the informant interested in the preaching delivered by Ustadz Hanan Attaki on YouTube Hanan Attaki, this is actually targeted at today's young generation because the message is delivered using millennial language and contains a moral message so that listeners can accept Ustadz Hanan Attaki's preaching . Ustadz Hanan Attaki has the ability to motivate someone without being direct.
Efektivitas Media Sosial Tiktok dalam Membangun Brand Image Perusahaan Mie Gacoan Hana Zulfia; Arfian Suryasuciramdhan; Siti Dhifah Umairah; Cindy Nurlaila; Sharla Setyawati
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 1 (2025): Maret-Juni : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i1.1006

Abstract

This research discusses the role of TikTok social media in building the brand image of Mie Gacoan restaurant. PT Pesta Pora Abadi has a subsidiary company engaged in the food sector, namely Mie Gacoan, which focuses on selling spicy noodles. Mie Gacoan is the No. 1 Spicy Noodle brand in Indonesia, Mi Gacoan relies on social media as the main tool in marketing their products. Platforms such as Instagram and TikTok are important means to reach the target market, especially among young people. Therefore, in this study, researchers use qualitative methodology with a literature study approach model, namely to find out about the role of social media in building a brand image (Mie Gacoan case study). The system used is carried out through searching, reading, listening, taking notes from significant previous research, which is sourced from national books and journals. The focus of this research is how the role of TikTok, the strategy used, and the impact of its use of social media on the image of the Mie Gacoan brand. The purpose of this study is to analyze the role of TikTok, identify the strategies used, and evaluate the impact on the brand image and company performance.
Co-Authors Alaika Amaly Khaira Arfian Suryasuciramdhan Cindy Nurlaila Qanitah Salma Rahma Aniq Aulia Sharla Setyawati Siti Dhifah Umairah