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Implementation of Learning Innovations in Society 5.0 to Stimulate Creative Thinking Skills at Higher Education Susanto, Andri Mardi; Epriliyana, Nike Norma; Utama, Hanif Hadinata
JURNAL DIMENSI PENDIDIKAN DAN PEMBELAJARAN Vol 12, No 1 (2024): Januari 2024
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/dpp.v12i1.8282

Abstract

The high need for the internet for reference is increasingly changing student learning patterns. In the era of Society 5.0, learning models need innovation to keep up with technological developments.  This study aims to describe the influence between Society 5.0 learning innovations on creative thinking skills in higher education. Respondents in this study amounted to 50 students from the Accounting, Management and Economic Education Study Programs who took the Introduction of Management course. The data collection technique used an e-questionnaire. Data analysis using multiple linear regression analysis. The results showed that  learning innovations of Society 5.0 consisting of learning model innovations; learning media innovations; learning strategy innovations; and assignment innovations had an effect on student creative thinking skills.
PENGARUH INFLUENCER MARKETING, VIRAL MARKETING, DAN DISKON HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE Pratiwi, Dyah Risty Ajeng; Saputra, Harmawan Teguh; Utama, Hanif Hadinata
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4782

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Influencer Marketing, Viral Marketing, dan Diskon Harga terhadap Keputusan Pembelian pada Ecommerce Shopee pada Mahasiswa Manajemen di Universitas PGRI Argopuro Jember. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini adalah mahasiswa S1 Manajemen Universitas PGRI Argoipuro Jember berjumlah sebanyak 68 responden. Data yang digunakan yaitu data primer dengan teknik pengumpulan data yaitu kuisioner dan studi pustaka. Metode analisis data yang digunakan adalah uji keabsahan data, uji asumsi klasik, regresi linier berganda, uji koefisien determinasi r2, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa Influencer Marketing, dan Diskon Harga berpengaruh secara parsial terhadap Keputusan Pembelian. Sedangkan viral Marketing tidak berpengaruh secara parsial terhadap Keputusan Pembelian. sedangkan, Influencer Marketing, Viral Marketing, dan Diskon Harga berpengaruh secara simultan terhadap Keputusan Pembelian.
Implementation of Learning Innovations in Society 5.0 to Stimulate Creative Thinking Skills at Higher Education Susanto, Andri Mardi; Epriliyana, Nike Norma; Utama, Hanif Hadinata
JURNAL DIMENSI PENDIDIKAN DAN PEMBELAJARAN Vol 12 No 1 (2024): Januari 2024
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/dpp.v12i1.8282

Abstract

The high need for the internet for reference is increasingly changing student learning patterns. In the era of Society 5.0, learning models need innovation to keep up with technological developments.  This study aims to describe the influence between Society 5.0 learning innovations on creative thinking skills in higher education. Respondents in this study amounted to 50 students from the Accounting, Management and Economic Education Study Programs who took the Introduction of Management course. The data collection technique used an e-questionnaire. Data analysis using multiple linear regression analysis. The results showed that  learning innovations of Society 5.0 consisting of learning model innovations; learning media innovations; learning strategy innovations; and assignment innovations had an effect on student creative thinking skills.