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All Journal Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Saputra, Harmawan Teguh
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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DEMONSTRASI PEMBUATAN SUSU KACANG HIJAU SEBAGAI PENCEGAHAN STUNTING DI DESA NGAMPELREJO KECAMATAN JOMBANG KABUPATEN JEMBER Saputra, Harmawan Teguh; Aryatno, Risqi Pradana; Zahro, Shofiatus; Saputra, Rehanuddin Aji; Mursida, Siti
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 2 (2024): Oktober 2024
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v7i2.9365

Abstract

Stunting is a chronic nutritional problem that results in impaired growth in toddlers, which can have a negative impact on the child's physical and cognitive development. Jember Regency has a fairly high prevalence of stunting, including in Ngampelrejo Village. This community service program aims to educate mothers of kindergarten and PAUD students in Ngampelrejo Village about preventing stunting through a demonstration of making green bean milk, which is known to be rich in nutrients. This activity was carried out in three stages: socialization about stunting, socialization about the nutritional value and benefits of green beans, and practical training in making green bean milk. The methods used included lectures, interactive discussions, direct demonstrations, and active participant participation. The evaluation results showed that the participants had a good understanding of stunting and the benefits of green beans, with the average assessment scores were 8 and 9 respectively. In the skill of making green bean milk, participants showed adequate ability with a score of 8. The participants also showed high involvement in the discussion and considered the knowledge gained easy to apply at home, with an average score of 9. This program succeeded in increasing the understanding and skills of mothers in preventing stunting by processing green beans into nutritious milk. Thus, this training is expected to be an effective model to be implemented in other villages with similar problems, so that it can help reduce stunting rates and improve the quality of life of children in Jember Regency.
PENGARUH INFLUENCER MARKETING, VIRAL MARKETING, DAN DISKON HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE Pratiwi, Dyah Risty Ajeng; Saputra, Harmawan Teguh; Utama, Hanif Hadinata
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4782

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Influencer Marketing, Viral Marketing, dan Diskon Harga terhadap Keputusan Pembelian pada Ecommerce Shopee pada Mahasiswa Manajemen di Universitas PGRI Argopuro Jember. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini adalah mahasiswa S1 Manajemen Universitas PGRI Argoipuro Jember berjumlah sebanyak 68 responden. Data yang digunakan yaitu data primer dengan teknik pengumpulan data yaitu kuisioner dan studi pustaka. Metode analisis data yang digunakan adalah uji keabsahan data, uji asumsi klasik, regresi linier berganda, uji koefisien determinasi r2, dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa Influencer Marketing, dan Diskon Harga berpengaruh secara parsial terhadap Keputusan Pembelian. Sedangkan viral Marketing tidak berpengaruh secara parsial terhadap Keputusan Pembelian. sedangkan, Influencer Marketing, Viral Marketing, dan Diskon Harga berpengaruh secara simultan terhadap Keputusan Pembelian.
Co-Authors Aryatno, Risqi Pradana Mursida, Siti Pratiwi, Dyah Risty Ajeng Saputra, Rehanuddin Aji Utama, Hanif Hadinata Zahro, Shofiatus