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All Journal GANEC SWARA ProBisnis : Jurnal Manajemen
Widakdo, Sugeng
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Green Marketing Dan Sosial Media Marketing Terhadap Keputusan Pembelian Konsumen Produk Jajanan Khas Bima Putra, Wanda Di; ErnawatI, Sri; Widakdo, Sugeng
ProBisnis : Jurnal Manajemen Vol. 15 No. 3 (2024): May-June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Industrial developments are changing a person's purchasing decision process, currently, Social Media Marketing is the basis of reference in purchasing, as is Green marketing. The aim of this research is to determine the influence of Green marketing and social media marketing on purchasing decisions, both partially and simultaneously. The type of research is associative. The research instrument uses a questionnaire with a Likert scale. The population used in this research is all consumers who have purchased bima snack products whose exact number is not known (unknown population). The number of samples used in this research was 50 respondents with a sampling technique, namely purposive sampling. Data collection techniques using observation, questionnaires, and literature study. Data analysis techniques by carrying out validity tests, reliability tests, multiple linear regression tests, correlation coefficients, determination tests, t tests, and f tests. The results of this research show that Green marketing has a significant effect while social media marketing does not have a significant effect on purchasing decisions, while simultaneously Green marketing and social media marketing have an effect on purchasing decisions
PENGARUH ASOSIASI MEREK, PERSEPSI HARGA, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN iPhone SECOND PADA MAHATIR STORE BIMA BINTANG, RAHMAT; MUHAJIRIN, MUHAJIRIN; WIDAKDO, SUGENG
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.942

Abstract

This research aims to determine the influence of Brand Association, Price Perception, and Lifestyle on the Second iPhone Purchase Decision at Mahatir Store Bima, as measured by the Partial Test (T Test) and Simultaneous Test (F Test). The population in this study is all consumers who is in the Bima City Area. The sampling technique uses the method purposive sampling with a sample size of 100 people. The research results show that: 1) Brand Association has a partial and significant influence on purchasing decisions at Mahatir Store Bima; Price perception has a partial and significant effect on purchasing decisions at Mahatir Store Bima; Lifestyle does not have a partial and significant influence on purchasing decisions at the Mahatir Bima store. 2). Brand Association, Price Perception, and Lifestyle simultaneously and significantly influence the purchase of iPhone Second HP at Mahatir Store Bima
Co-Authors AA Sudharmawan, AA BINTANG, RAHMAT Putra, Wanda Di Sri Ernawati