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All Journal JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal Pengabdian Nasional (JPN) Indonesia
Putri, Devi Amelia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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DETERMINAN PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN Tamrin, Moh; Tukinah, Ukie; Putri, Devi Amelia
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i1.206

Abstract

The purpose of this study is to determine the relationship between price perception, product quality, and service quality to customer satisfaction in Mixue Genuksari Semarang City. The population in the study was Mixue Genuksari Semarang City customers. The sampling technique used is incidental sampling with a sample of 100 respondents. Data collection was carried out using questionnaires with Likert scales. The analysis method used in this study is a multiple linear regression analysis method with SPSS 23 application. The results of research based on the t Test, namely H1, show that price perception has a significant effect on customer satisfaction with a significant value of 0.005 < 0.05. H2 shows that product quality has a significant effect on customer satisfaction with a significant value of 0.000 < 0.05. H3 shows that service quality has a significant effect on customer satisfaction with a significant value of 0.000 < 0.05. And based on the results of the value of the coefficient of determination (R2) which shows that the variables of price perception, product quality, and service quality affect customer satisfaction by 72.5%, and the remaining 27.5% are influenced by other variables outside the model. The results of the study partially independent variables consisting of price perception, product quality, and service quality have a positive and significant effect on customer satisfaction in Mixue Genuksari Semarang City. For future research, it is recommended to use other variables that affect customer satisfaction that are not yet in this study, extend the observation time, and increase the number of samples.
Sosialisasi Teknik Pembuatan Video Kreatif dan Strategi Pemasaran Digital sebagai Langkah Inovatif bagi Mahasiswa Universitas Trunojoyo Madura Putri, Devi Amelia; Isnaini, Nur; Rifqi, Moch. Zainul
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v6i1.1185

Abstract

In the era of digital information, business, expecially MSME, are embracing digital marketing as a strategic tool to capture consumer attention. attention. This approach offers numerous advantages, including increased reach, speed, precision, and cost-effectiveness. Delivery on digital media, such as social media, is also a form of promotion, product introduction, and communication between buyers and consumers. The socialization service activities for students at Trunojoyo University Madura aims to provide insight, understanding of how to market products through creative and interesting video content so that consumers are interested in buying. The target of the socialization activities carried out by group 5 is Trunojoyo Madura University students. The method of implementing the service activities of group 5 Denaya Project MBKM Entrepreneurship was the program socialization by providing direct understanding to several students who attended the activity. The implementation of the activity was divided into several activities, including: (1) the planning stage, (2) implementation, and (3) evaluation. From the activities that have been carried out, it can be concluded that the approach and direct communication to the students as the audience are enthusiastic in participating in this socialization until completion. This service activity is able to increase students&#39; understanding of digital marketing and creative video making techniques, which aims to increase audience motivation to participate in the socialization event
Co-Authors Nur Isnaini, Nur Rifqi, Moch. Zainul Tamrin, Moh Ukie Tukinah, Ukie