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All Journal Jurnal STIE Semarang (Edisi Elektronik) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal Dinamika Manajemen
Ukie Tukinah, Ukie
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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DETERMINAN PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN Tamrin, Moh; Tukinah, Ukie; Putri, Devi Amelia
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i1.206

Abstract

The purpose of this study is to determine the relationship between price perception, product quality, and service quality to customer satisfaction in Mixue Genuksari Semarang City. The population in the study was Mixue Genuksari Semarang City customers. The sampling technique used is incidental sampling with a sample of 100 respondents. Data collection was carried out using questionnaires with Likert scales. The analysis method used in this study is a multiple linear regression analysis method with SPSS 23 application. The results of research based on the t Test, namely H1, show that price perception has a significant effect on customer satisfaction with a significant value of 0.005 < 0.05. H2 shows that product quality has a significant effect on customer satisfaction with a significant value of 0.000 < 0.05. H3 shows that service quality has a significant effect on customer satisfaction with a significant value of 0.000 < 0.05. And based on the results of the value of the coefficient of determination (R2) which shows that the variables of price perception, product quality, and service quality affect customer satisfaction by 72.5%, and the remaining 27.5% are influenced by other variables outside the model. The results of the study partially independent variables consisting of price perception, product quality, and service quality have a positive and significant effect on customer satisfaction in Mixue Genuksari Semarang City. For future research, it is recommended to use other variables that affect customer satisfaction that are not yet in this study, extend the observation time, and increase the number of samples.
LOYALITAS PELANGGAN BROWNIES AMANDA BERDASARKAN HARGA, KUALITAS PELAYANAN DAN MEREK TUKINAH, UKIE; Arma, Aulia
JURNAL STIE SEMARANG Vol 17 No 1 (2025): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i1.772

Abstract

The culinary business is a business that is growing rapidly even during times of crisis. This is based on the fact that food is one of the basic human needs that must be fulfilled and prioritized. The diverse food business or culinary business makes people curious to try whatever types are trending in society. One of them is Brownies Amanda, a food company that already has many branches outside the region. Amanda's Brownies have become an iconic souvenir that is popular with immigrants visiting the area. The purpose of this research is to determine the influence of price, service quality and brand on customer loyalty at Brownies Amanda Branch in Boyolali.The method in this research is a quantitative method, with data collection carried out using interviews, case studies and questionnaires where the number of samples used was 81 respondents. The analytical methods used are validity test, reliability test, classist assumption test, correlation test, multiple linear regression analysis, T test and coefficient of determination test.Based on the research results, it can be concluded: 1) Price has a positive and significant effect on Customer Loyalty at Brownies Amanda Branch in Boyolali seen from the significance value of 0.002<0.05. 2) Service Quality has a positive and significant effect on Customer Loyalty at Brownies Amanda Branch in Boyolali seen from the significance of 0.000<0.05. 3) The brand has a positive and significant effect on Customer Loyalty at Brownies Amanda Branch in Boyolali, seen on the day the significance value is 0.028<0.05.So it can be concluded that price, service quality and brand have a positive and significant effect on customer loyalty at Brownies Amanda Branch in Boyolali. It is recommended to Brownies Amanda to maintain and improve product quality according to the price quoted, to provide a suggestion box equipped with pen and paper so that consumers can express their aspirations along with criticism and suggestions, to offer member cards or other offers to attract consumers' interest in doing so. repeat purchase. It is recommended that future researchers pay attention to other variables besides the variables discussed in this research that influence the customer loyalty variable so that they can become references for future researchers and can extend the research time.
Social Media Application as a New Paradigm for Business Communication Strategies: The Role of Knowledge, Attitude, and Practices (KAP) Adriyanto, Andhy Tri; Tukinah, Ukie; Hartarini, Yovita Mumpuni
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.15534

Abstract

Business communication methods have had a significant impact on both private and public enterprises. The company’s communication strategy has emerged as the most crucial problem, affecting all firms. This study seeks to investigate the link between company communication strategy knowledge, attitudes regarding social media usage, and social media use habits. This study looks at how attitudes regarding social media use influence the link between company communication strategy knowledge and social media use habits. To acquire the sample, thesurvey employed a non-probability convenience sampling technique, recruiting willing respondents who gave their agreement for data collection. The research collected comments from 250 people. The findings supported the link between company communication strategy expertise and attitudes toward social media use. Similarly, the findings of this study supported the beneficial association between attitudes about social media use and practices. Attitudesabout social media usage mediated the link between understanding company communication strategies and social media use behaviors. This study presents a systematic and comprehensive research strategy for investigating the outcomes of company communication initiatives. The generalizability of these findings suggests promising paths for future study on company communication methods.
PELAYANAN BERKUALITAS DAN KEPERCAYAAN: KUNCI MEMBANGUN LOYALITAS NASABAH Tukinah, Ukie; Tamrin, Moh; Adi Nugroho, Bayu Sapta
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 2 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i2.323

Abstract

This research aims to determine the influence of service quality and customer trust on customer loyalty at BRI Bank Warungasem Unit, in Batang Regency.Loyalty is a customer's deep commitment to repeat subscriptions. The population in this research is Bank BRI Warungasem Unit customers with a total of 956 customers and a sample taken using the Slovin formula of 100 people. The independent variables of this research include service quality (X₁) customer trust (X2) while the dependent variable is customer loyalty (Y). Data was collected using a questionnaire that had been tested for validity and reliability. The data analysis technique used in this research is multiple regression with the help of calculations via the SPSS application. The test results obtained for the Service Quality variable obtained tcount = 2.016 more than t table 1.66023 with a significance level of 0.047 (less than 0.05). Thus, it can be concluded that Service Quality has an influence on Customer Loyalty at Bank BRI Warungasem Unit, and the test results obtained for the Customer Trust variable obtained tcount = 9.646 more than t table 1.66023 with a significance level of 0.000 (less than 0.05). Thus, it can be concluded that Customer Trust has an influence on Customer Loyalty at Bank BRI Warungasem Unit. The coefficient of determination value denoted in the Adjusted R Square number is 0.724, this means that the contribution of the influence of the Service Quality (X1) and Customer Trust (X2) variables to Customer Loyalty (Y) is influenced by 72.4%. Thus, 27.6% (100%-72.4%) is influenced by other variables that influence customer loyalty such as customer satisfaction, comfort, location and others. Suggestions for Bank BRI Warungasem Unit are that periodically, bank administrators or management need to prepare programs to improve bank services to customers with the aim of maintaining and increasing bank customer loyalty. For example, by giving rewards to customers who have joined and contributed to the bank for a long time, increasing the largest effective contribution that influences the Customer Loyalty variable is the Customer Trust variable, so the Bank should always maintain credibility and improve the quality of bank services so that Bank BRI Warungasem Unit customers always have the trust of their customers.
Co-Authors Adi Nugroho, Bayu Sapta Adio, Matthew Olufemi Adriyanto, Andhy Tri Alisyahbana, Andi Naila Quin Azisah Arma, Aulia Fajriani Azis Hartarini, Yovita Mumpuni Hasbiah, Sitti Ilma Wulansari Hasdiansa Marnoto Putri, Devi Amelia Sopi Soussou Raharimalala Tamrin, Moh