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All Journal Jurnal STIE Semarang (Edisi Elektronik) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Indonesian Journal of Enterprise Architecture Jurnal Dinamika Manajemen
Ukie Tukinah, Ukie
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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DETERMINAN PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN Tamrin, Moh; Tukinah, Ukie; Putri, Devi Amelia
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i1.206

Abstract

The purpose of this study is to determine the relationship between price perception, product quality, and service quality to customer satisfaction in Mixue Genuksari Semarang City. The population in the study was Mixue Genuksari Semarang City customers. The sampling technique used is incidental sampling with a sample of 100 respondents. Data collection was carried out using questionnaires with Likert scales. The analysis method used in this study is a multiple linear regression analysis method with SPSS 23 application. The results of research based on the t Test, namely H1, show that price perception has a significant effect on customer satisfaction with a significant value of 0.005 < 0.05. H2 shows that product quality has a significant effect on customer satisfaction with a significant value of 0.000 < 0.05. H3 shows that service quality has a significant effect on customer satisfaction with a significant value of 0.000 < 0.05. And based on the results of the value of the coefficient of determination (R2) which shows that the variables of price perception, product quality, and service quality affect customer satisfaction by 72.5%, and the remaining 27.5% are influenced by other variables outside the model. The results of the study partially independent variables consisting of price perception, product quality, and service quality have a positive and significant effect on customer satisfaction in Mixue Genuksari Semarang City. For future research, it is recommended to use other variables that affect customer satisfaction that are not yet in this study, extend the observation time, and increase the number of samples.
LOYALITAS PELANGGAN BROWNIES AMANDA BERDASARKAN HARGA, KUALITAS PELAYANAN DAN MEREK TUKINAH, UKIE; Arma, Aulia
JURNAL STIE SEMARANG Vol 17 No 1 (2025): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i1.772

Abstract

The culinary business is a business that is growing rapidly even during times of crisis. This is based on the fact that food is one of the basic human needs that must be fulfilled and prioritized. The diverse food business or culinary business makes people curious to try whatever types are trending in society. One of them is Brownies Amanda, a food company that already has many branches outside the region. Amanda's Brownies have become an iconic souvenir that is popular with immigrants visiting the area. The purpose of this research is to determine the influence of price, service quality and brand on customer loyalty at Brownies Amanda Branch in Boyolali.The method in this research is a quantitative method, with data collection carried out using interviews, case studies and questionnaires where the number of samples used was 81 respondents. The analytical methods used are validity test, reliability test, classist assumption test, correlation test, multiple linear regression analysis, T test and coefficient of determination test.Based on the research results, it can be concluded: 1) Price has a positive and significant effect on Customer Loyalty at Brownies Amanda Branch in Boyolali seen from the significance value of 0.002<0.05. 2) Service Quality has a positive and significant effect on Customer Loyalty at Brownies Amanda Branch in Boyolali seen from the significance of 0.000<0.05. 3) The brand has a positive and significant effect on Customer Loyalty at Brownies Amanda Branch in Boyolali, seen on the day the significance value is 0.028<0.05.So it can be concluded that price, service quality and brand have a positive and significant effect on customer loyalty at Brownies Amanda Branch in Boyolali. It is recommended to Brownies Amanda to maintain and improve product quality according to the price quoted, to provide a suggestion box equipped with pen and paper so that consumers can express their aspirations along with criticism and suggestions, to offer member cards or other offers to attract consumers' interest in doing so. repeat purchase. It is recommended that future researchers pay attention to other variables besides the variables discussed in this research that influence the customer loyalty variable so that they can become references for future researchers and can extend the research time.
Social Media Application as a New Paradigm for Business Communication Strategies: The Role of Knowledge, Attitude, and Practices (KAP) Adriyanto, Andhy Tri; Tukinah, Ukie; Hartarini, Yovita Mumpuni
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.15534

Abstract

Business communication methods have had a significant impact on both private and public enterprises. The company’s communication strategy has emerged as the most crucial problem, affecting all firms. This study seeks to investigate the link between company communication strategy knowledge, attitudes regarding social media usage, and social media use habits. This study looks at how attitudes regarding social media use influence the link between company communication strategy knowledge and social media use habits. To acquire the sample, thesurvey employed a non-probability convenience sampling technique, recruiting willing respondents who gave their agreement for data collection. The research collected comments from 250 people. The findings supported the link between company communication strategy expertise and attitudes toward social media use. Similarly, the findings of this study supported the beneficial association between attitudes about social media use and practices. Attitudesabout social media usage mediated the link between understanding company communication strategies and social media use behaviors. This study presents a systematic and comprehensive research strategy for investigating the outcomes of company communication initiatives. The generalizability of these findings suggests promising paths for future study on company communication methods.
Enterprise Architecture and Business Requirement Modeling Using the Zachman Framework Tukinah, Ukie; Fajriani Azis; Soussou Raharimalala
Indonesian Journal of Enterprise Architecture Vol. 2 No. 2 (2025): IJEA, February 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijea.v2i2.0251

Abstract

Zachman frameworks are frameworks created to get enterprise-wide architectures. Zachman's framework is simple, and logical in nature that can help manage the information infrastructure of an enterprise. Although simple, Zachman frameworks can help align IT and business needs. PT. Bhakti Karya Cemerlang is a business that offers staff outsourcing services. Cleaning services, production operators, secretaries, clerical employees, sales promotion girls, maintenance workers, drivers and receptionists are some of the outsourcing services provided. Until July 2017, PT. Bhakti Karya Cemerlang has a total of 700 employees. Based on the requirements of partner companies, PT. Bhakti Karya Cemerlang places people. Therefore, the number of employees assigned to each partner company is unique. Office for PT. Bhakti Karya Cemerlang can be found in Tangerang and Karawang. This section is supported by a literature review that serves as a support for the research concept. Authors must provide a review of primary and recent literature (references to journal articles and conference proceedings). Research is not limited to theory, but is based on empirical evidence. Enrich this introductory section through the efforts of other stakeholders.
Designing Enterprise Architecture Using the TOGAF ADM Framework in a Food Manufacturing Company Alisyahbana, Andi Naila Quin Azisah; Sopi; Tukinah, Ukie; Adio, Matthew Olufemi
Indonesian Journal of Enterprise Architecture Vol. 2 No. 2 (2025): IJEA, February 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijea.v2i2.0254

Abstract

PT. Indofood CBP Sukses Makmur is a leading food manufacturing company in Indonesia, widely recognized for its instant noodle products. In line with rapid technological advancements and the growing complexity of business operations, the integration of information technology (IT) has become a vital necessity for the company. To ensure the effective planning and alignment of IT strategies with business goals, a structured framework is essential. This study aims to design an enterprise architecture for PT. Indofood CBP Sukses Makmur using the TOGAF (The Open Group Architecture Framework) with a focus on the Architecture Development Method (ADM). The research follows several key phases within TOGAF ADM, including Preliminary, Architecture Vision, Business Architecture, Information Systems Architecture, and Technology Architecture. Emphasis is placed on the business architecture phase to capture the core operational processes and strategic needs of the company. The outcome of this research is a tailored enterprise architecture model that enables PT. Indofood CBP Sukses Makmur to optimize its IT resources, support digital transformation initiatives, and align technology deployment with business objectives. The results demonstrate how TOGAF ADM can guide comprehensive enterprise planning, ensure consistency across departments, and provide a clear roadmap for future IT development. Ultimately, the implementation of this model is expected to enhance the efficiency, agility, and competitiveness of PT. Indofood CBP Sukses Makmur within the food manufacturing industry.
Supporting Digital Transformation of MSMEs Through Enterprise Architecture Design Using the TOGAF ADM Framework Sopi; Tukinah, Ukie; Marnoto; Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Indonesian Journal of Enterprise Architecture Vol. 2 No. 2 (2025): IJEA, February 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijea.v2i2.0252

Abstract

In today’s highly connected and technology-driven environment, digital transformation has become a critical necessity for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness and long-term sustainability. One strategic approach to facilitate this transformation is through the design of an enterprise architecture tailored to the specific needs of MSMEs. This study aims to develop a structured and adaptive enterprise architecture model for MSMEs by applying the TOGAF ADM (Architecture Development Method) framework. The methodology consists of several key phases: Preliminary, Architecture Vision, Business Architecture, Information Systems Architecture, and Technology Architecture. Each phase provides a systematic approach to assess business requirements, align digital strategies with business goals, and build supporting technological infrastructure. The output of this research is a Company-Specific Blueprint designed to reflect the actual conditions and operational needs of the targeted MSMEs. This blueprint serves as a comprehensive guide for MSMEs to plan, implement, and manage digital transformation initiatives effectively and progressively. By adopting the TOGAF ADM framework, this research contributes to the development of a responsive and sustainable enterprise architecture model, empowering MSMEs to navigate technological changes and improve their organizational performance. The proposed model is expected to support MSMEs in making informed decisions regarding digital investments, process optimization, and integration of digital tools that align with their strategic objectives.
Co-Authors Adio, Matthew Olufemi Adriyanto, Andhy Tri Alisyahbana, Andi Naila Quin Azisah Arma, Aulia Fajriani Azis Hartarini, Yovita Mumpuni Hasbiah, Sitti Ilma Wulansari Hasdiansa Marnoto Putri, Devi Amelia Sopi Soussou Raharimalala Tamrin, Moh