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All Journal Jurnal STIE Semarang (Edisi Elektronik) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS)
Tamrin, Moh
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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DETERMINAN PERSEPSI HARGA, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN Tamrin, Moh; Tukinah, Ukie; Putri, Devi Amelia
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i1.206

Abstract

The purpose of this study is to determine the relationship between price perception, product quality, and service quality to customer satisfaction in Mixue Genuksari Semarang City. The population in the study was Mixue Genuksari Semarang City customers. The sampling technique used is incidental sampling with a sample of 100 respondents. Data collection was carried out using questionnaires with Likert scales. The analysis method used in this study is a multiple linear regression analysis method with SPSS 23 application. The results of research based on the t Test, namely H1, show that price perception has a significant effect on customer satisfaction with a significant value of 0.005 < 0.05. H2 shows that product quality has a significant effect on customer satisfaction with a significant value of 0.000 < 0.05. H3 shows that service quality has a significant effect on customer satisfaction with a significant value of 0.000 < 0.05. And based on the results of the value of the coefficient of determination (R2) which shows that the variables of price perception, product quality, and service quality affect customer satisfaction by 72.5%, and the remaining 27.5% are influenced by other variables outside the model. The results of the study partially independent variables consisting of price perception, product quality, and service quality have a positive and significant effect on customer satisfaction in Mixue Genuksari Semarang City. For future research, it is recommended to use other variables that affect customer satisfaction that are not yet in this study, extend the observation time, and increase the number of samples.
Analisis Pengaruh Customer Review and Rating dan promosi penjualan terhadap Minat Beli Konsumen pada platform e-commerce TikTok Shop (Studi pada Mahasiswa STIE Semarang) Wijaya, Hamdika Dwi; Tamrin, Moh; Agatha, Fieska Diera
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 4 No 1 (2024): Entrepeneurship and Creative Economy In The Digital Era
Publisher : STIE Semarang

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Abstract

This study aims to investigate the effect of online customer review and rating and sales promotion on consumer purchase intention on the Tiktok Shop e-commerce platform, with a focus on STIE Semarang students. The research population consists of STIE Semarang students who have made at least one purchase on the Tiktok Shop e-commerce platform in the last six months. A total of 100 respondents were selected as samples using the Cochran formula and the questionnaire was distributed via Google Form. Data analysis was performed using multiple linear regression. The results showed that online customer review and rating had a positive and significant effect on purchase intention on the Tiktok Shop e-commerce platform, with a calculated Fvalue of 110.591> Ftable 3.09 and a significance value of 0.001. and with a calculated tvalue of 4.599> ttable 1.660 with a significance level of 0.001. Furthermore, the calculation results show that sales promotion also has a significant influence on purchase intention, with a calculated ttvalue of 5.241 > ttable 1.660 with a significance level of 0.001. This research is expected to provide important suggestions and insights for the Tiktok Shop e-commerce platform in designing marketing strategies and effective decision making to increase consumer buying interest.
KEUNGGULAN BERSAING BERDASARKAN KUALITAS PELAYANAN, LOKASI DAN KEAMANAN Tamrin, Moh; Arif, Mochamad; Nugroho, Bayu Sapta Adi
JURNAL STIE SEMARANG Vol 17 No 1 (2025): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i1.782

Abstract

Abstraksi. Persaingan dalam dunia bisnis semakin bertambah ketat. Persaingan yang semakin ketat ini menuntut para pelaku bisnis untuk mampu memaksimalkan kinerja perusahaannya agar dapat bersaing di pasar. begitu juga yang terjadi dengan Bengkel AC Nagara Batang saat ini terjadi, Penelitian ini bertujuan untuk menganalisis seberapa besar Analisis Pengaruh Kualitas Pelayanan, Lokasi dan Keamanan terhadap Keunggulan Bersaing (Studi Kasus Bengkel AC Nagara Batang).Populasi dalam penelitian ini adalah pelanggan Bengkel AC Nagara Batang dari bulan Januari 2023 sampai bulan Juli 2023 yaitu sebanyak 1.656 pelanggan dan Metode Pengambilan sampel dilakukan dengan menggunakan metode non probability sampling. Sampel dalam penelitian ini adalah 95 orang pegawai, kemudian dilakukan analisis terhadap data yang diperoleh dengan menggunakan analisis data secara kuantitatif. Analisis kuantitatif meliputi: uji validitas dan realibilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis melalui uji t, serta analisis koefisien determinasi (R2).Data-data yang telah memenuhi uji validitas, uji reliabilitas dan uji asumsi klasik diolah sehingga menghasilkan persamaan regresi sebagai berikut: Y = 0.335+ 0.515X1 +0.014X2 +0.462X3, Di mana variable Keunggulan Bersaing (Y), variabel Kualitas Pelayanan(X1), Lokasi X2), dan Keamanan (X3). Pengujian hipotesis menggunakan uji t menunjukkan bahwa Kualitas Pelayanan(X1) dan Keamanan (X3), secara signifikan berpengaruh terhadap Keunggulan Bersaing, sedangkan Lokasi (X2) tidak berpengaruh signifikan terhadap Keunggulan Bersaing. Angka Adjusted R Square sebesar 0,759 menunjukkan bahwa 75,9 persen variabel Keunggulan Bersaing dapat dijelaskan oleh tiga variabel independen dalam persamaan regresi. Sedangkan sisanya sebesar 24,1 persen dijelaskan oleh variabel lain di luar ketiga variabel yang digunakan dalam penelitian ini.Saran dari hasil penelitian ini adalah Bengkel AC Nagara Batang diharapkan dapat mempertahankan sekaligus meningkatkan lagi Keunggulan Bersaing, dengan meningkatkan Kualitas Pelayanan, Lokasi dan Keamanan.
KEPUASAN KONSUMEN DITINJAU DARI HARGA, PROMOSI, DAN KUALITAS PRODUK Adi Nugroho, Bayu Sapta; Tamrin, Moh; Christiawan, Daniel Grace
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.267

Abstract

This study aims to identify internal and external factors including strengths and weaknesses, as well as opportunities and threats faced by Oemah Herborist Semarang Consumers. This study also aims to determine the marketing strategy used by Oemah Herborist Semarang in facing business competition around it, as well as to understand the strategies they use to attract consumer interest. The population in this study were visitors who purchased consumer products from Semarang herbalists. The sampling technique in this study is by using census sampling, which is a sampling technique from the entire population, the sample used is 90 people. The research methods used are quantitative method methods, quantitative methods consisting of classical assumption tests, normality tests, multicollinearity tests, heteroscedasticity tests, partial significance test (t-test) and determination coefficient (R²) tests. The results of this study prove that the price variable on consumer satisfaction is obtained with a value of t = 0.854 < t table of 1.988 with a significance of 0.095 (p > 0.05). The promotion variable on consumer satisfaction was obtained with a value of t = 3,776 > t table of 1,988 with a significance of 0.000 (p < 0.05). The variable of Product Quality on Consumer satisfaction was obtained a value of t = 2,565 > t table of 1,988 with a significance of 0.012 (p < 0.05). The value of the determination coefficient (Adjusted R Square) was obtained as 0.431 which means that 43% of purchase decisions can be explained by the variables of price, promotion, and product quality, while the rest is influenced by other variables outside this research mode. Suggestion from the results obtained by the researcher that the employees of the oemah herborist beauty factory already have qualified managerial skills. However, it is good if the managerial skills are sharpened. To increase consumer satisfaction at oemah herborist beauty factory from the price perspective, the advice given to oemah herborist beauty factory is the main price given to consumers related to products, promotions and good product quality for the progress of Oemah Herborist Semarang.
Pengaruh Pengelolaan BUMDes dan Pemberdayaan MAasyarakat terhadap Pertumbuhan Ekonomi Desa Natoil, Heri; Linanjung, Yolanda Ardestya; Tamrin, Moh
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.297

Abstract

In this modern era, Village-Owned Enterprises (BUMDes) face complex challenges in their growth. This research sampled beneficiaries at BUMDes Gumregah Makmur Wirosari. The study results indicate that the BUMDes Management variable has a positive and significant influence on Village Economic Growth. The Community Empowerment variable positively and significantly influences Village Economic Growth. This research suggests that BUMDes Gumregah Makmur should improve its management by enhancing BUMDes performance. This will foster a positive perception among beneficiaries towards BUMDes Gumregah Makmur, as good management will lead to increased village economic growth.
Co-Authors Ade, Sinar Hubtriyan Adi Nugroho, Bayu Sapta Agatha, Fieska Diera Arif, Mochamad Binugraheni, Tiara Yuni Christiawan, Daniel Grace Linanjung, Yolanda Ardestya Natoil, Heri Nugroho, Bayu Sapta Adi Putri, Devi Amelia Ukie Tukinah, Ukie Wijaya, Hamdika Dwi