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All Journal Jurnal Sains Dan Teknologi (SAINTEKBU) El-Wasathiya: Jurnal Studi Agama Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Rudi Purnomo
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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THE INFLUENCE OF KOREAN CULTURE FANATISM ON LIFESTYLE, THROUGH MEDIATION OF SOCIAL MEDIA USE AT CGV FOCAL POINT MEDAN Rudi Purnomo; Suryani Hardjo; Patisina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 10 (2023): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i10.251

Abstract

The lifestyle of watching Korean films is currently increasingly in demand and even several films starring several K-pop idols from certain boy bands are also in great demand by their fans. Their penchant for Korean culture can form a consumptive lifestyle. This phenomenon is demonstrated by the willingness of fans to pay a sizable amount to rent a studio so they can watch with other fanbase members. The purpose of this study was to find out and analyze the influence of lifestyle on Korean cultural fanaticism through mediating the use of social media at the CGV Focal Point Medan. Researchers use quantitative research methods. The results showed a significant positive influence of Korean cultural fanaticism on the use of social media on CGV Focal Point viewers. There is a significant positive influence on the lifestyle of the CGV Focal Point Medan audience on the use of social media. There is a significant positive influence of Korean culture fanaticism on the lifestyle of CGV Focal Point Medan audience. There is a mediating role in the use of social media in the influence between Korean cultural fanaticism on the lifestyle of the audience at CGV Focal Point Medan.
Co-Authors AHMAD JAZULI Bambang Wahrudin Candrakusuma, Mushlih Inayatul Khafidhoh Mushlih Candrakusuma Patisina Raffael Juan Bilyardo Alvares Reni Lestari Rinda Hayuanti Risma Cahyaningtyas Rizky Sekar Sari Rofiqoh Nur Azizah Salwa Latifah Putri Selgi Mei Ariyani Septi Restu Anggraini Suryani Hardjo Tutik Khotimah