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All Journal Teaching and Learning Journal of Mandalika (Teacher) Jurnal Nyanadassana: Jurnal Penelitian Pendidikan, Sosial, dan Keagamaan
Kunatan, Henni
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Religion Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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Strategi Pemasaran Bursa Dhammadipa Arama Kota Batu Kunatan, Henni; Dhamayanti, Wina; Herman
Jounal Nyanadassana Vol 3 No 1 (2024)
Publisher : STAB Kertarajasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59291/jnd.v3i1.56

Abstract

The Dhammadipa Arama Bursa is one of the important facilities at Dhammadipa Arama Monastery, providing a variety of devotional items, Buddhist souvenirs, as well as daily necessities such as snacks and toiletries. Inaugurated on July 17, 2011 by Bhikkhu Dhammavijayo Mahathera, the Bursa plays a vital role in supporting the religious and economic activities of the hermitage. This research aims to analyze the marketing strategies used by the manager of the Dhammadipa Arama Bursa in attracting visitors. The research method used is qualitative with the approach of interview, observation, and literature study. The results showed that the Dhammadipa Arama Bursa implemented various marketing strategies, including product, price, place, and promotion strategies. The product strategy includes the provision of Buddhist goods and daily necessities, with the featured product being Dewi Bulan liniment oil. The pricing strategy involves setting prices based on prices from suppliers with a profit of no more than 10%. Place strategy includes a location close to the main gate, but less visible from the outside. Promotion is limited through social media and brochures during major Buddhist celebrations such as Kathina. These findings indicate the importance of the manager's enthusiasm and persistence (Vīriya Balaṁ) in developing the Dhammadipa Arama Bursa to make it better known and beneficial for visitors and for the Dhammadipa Arama Padepokan.
Modul Pembelajaran untuk Meningkatkan Literasi Agama di Museum Buddha Dhammadasa Merlin, Eka; Kunatan, Henni; Wulandari, Putri
Teaching and Learning Journal of Mandalika (Teacher) e- ISSN 2721-9666 Vol. 6 No. 1 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/teacher.v6i1.4256

Abstract

This study aims to develop and disseminate a religious literacy learning module based on the Asian Buddhist Museum Dhammadasa at the Dhammadipa Arama Monastery. The module is designed to enhance visitors' religious literacy by integrating experiential learning methods and constructivist learning approaches. The research employed the Research and Development (R&D) model with a 4D approach (Define, Design, Develop, Disseminate). The development results include a learning module that encompasses exploration, reflection, and evaluation guidelines, supported by interactive technology such as augmented reality (AR). Testing of the module demonstrated a significant improvement in participants' understanding of Buddhist values, such as loving-kindness (metta), compassion (karuna), sympathetic joy (mudita), and equanimity (upekkha), as well as cross-tradition understanding of Buddhism in Asia. This article presents the dissemination of the development results as an effort to support religious moderation and cross-cultural understanding through museum-based learning
Co-Authors Dhamayanti, Wina Herman Merlin, Eka PUTRI WULANDARI