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All Journal International Journal of Travel, Hospitality and Events Journal of International Multidisciplinary Research
Jaja Miharja
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Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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Kurikulum Merdeka Berbasis Pembelajaran Berdiferensiasi Perspektif Pendidikan Islam Ahmad Muktamar; Rahmawati; Abdul Jalil; Muhammad Tang; Irwan; Jaja Miharja
Journal of International Multidisciplinary Research Vol. 1 No. 2 (2023): Desember 2023
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/en3k0h38

Abstract

This research examines an independent curriculum based on differentiated learning with an Islamic education perspective. An independent curriculum based on differentiated learning can be interpreted as the implementation of Islamic values ​​which views each individual as unique and entitled to education that suits his or her capacity. The method used in this research is a descriptive qualitative approach, with data collection carried out through a literature review. The focus of the research is to explore various types of literature, such as books, notes and previous research reports which discuss the implications of the independent learning policy on the development of assessments in the independent curriculum with an Islamic religious education approach. The secondary sources used include national journal articles, books, and other relevant information to investigate assessment development models in the independent curriculum with an Islamic religious education perspective. Research findings show that assessment in the independent learning curriculum has a crucial role in ensuring the smooth learning process.
Marketing Strategy at Hotel Sentral Cawang, East Jakarta Anik Yuniati; Yulianti; Jaja Miharja; Mita Purnamasari; Felmiwati Sendow
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.259

Abstract

Purpose:  This study aims to analyze the marketing strategy at Hotel Sentra Cawang, East Jakarta and To find out the marketing strategy at Hotel Sentral Cawang East Jakarta. Research methods: This study uses a qualitative approach to determine the SWOT analysis on the strategy marketing at the Central Cawang Hotel, East Jakarta. This tool compiles the company's strategic factors and uses a matrix TOWS or SWOT matrix and internal and external matrices. Results and discussion: From the identification of internal and external strategic factors, it is known that the position and profile of Hotel Sentral Cawang, East Jakarta, has a strong market competitive position in the industry. Hotel Sentral Cawang, East Jakarta, must improve product quality, facilities, service, and distribution. Implication: To find out the condition of the Central Cawang Hotel strategically based on SWOT analysis. Then, according to the SWOT Matrix, determine a marketing strategy with 7P marketing (Product, Price, Place, Promotion, People, Physical Evidence, Process). This research was tested using SWOT analysis by identifying internal and external factors and then formulated in the Cartesian diagram, Internal and External Matrix, and SWOT Matrix. The position of Hotel Sentral Cawang, East Jakarta, on the results of the Cartesian Diagram Analysis, is in Cell 1, in a growth and development position, which is a substantial market competitive position. In the SWOT Matrix, Hotel Sentral Cawang, East Jakarta, can use four alternative strategies: the So, Wo, ST, and WT strategies.   Keywords: SWOT Analysis, SWOT Matrix, Marketing Strategy
Co-Authors AA Sudharmawan, AA Abdul Jalil Ahmad Muktamar B Anik Yuniati Felmiwati Sendow Irwan Mita Purnamasari Rahmawati Yulianti