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All Journal Indonesian Journal of Innovation Studies Journal of International Multidisciplinary Research
Hartadi, Haris
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Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice Other

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PENERAPAN GEOCENTRIC STAFFING DALAM PEREKRUTAN KARYAWAN TINGKAT MANAJERIAL IBU KOTA  NUSANTARA (IKN) DI BIDANG TRANSFORMASI HIJAU DAN DIGITAL Paretta, Shelomita; Sadihatmanta, Benedicta Gisella; Samantha, Maria; Jaya, Vionna; Sihotang, Rahel Noprianti; Hartadi, Haris; Jonathan, Jonathan; Alexandra, Jessica
Journal of International Multidisciplinary Research Vol. 1 No. 2 (2023): Desember 2023
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/t2k00856

Abstract

This research aims to explore and evaluate the implementation of the geocentric staffing approach in the managerial employee recruitment process at the Capital of Nusantara (IKN). The geocentric approach considers qualifications, skills, and experience without regard to the candidate's country of origin. The research methodology involves a case study and analysis of managerial recruitment data. Through a qualitative approach, this study evaluates the effectiveness of geocentric staffing in creating a diverse managerial team and supporting the development goals of IKN. However, implementation challenges such as cultural differences, communication, and individual expectations are also highlighted in this research. By understanding these challenges, the study offers strategic recommendations to enhance the effectiveness of Geocentric Staffing implementation in IKN.
Gamification Marketing and Service Quality in Student Enrollment Decisions: Gamification Marketing dan Kualitas Layanan dalam Keputusan Pendaftaran Mahasiswa Mulyandi, M. Rachman; Lapian, Michelle Elise; Hartadi, Haris; Santoso, Swaniesha Ophelia
Indonesian Journal of Innovation Studies Vol. 26 No. 4 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i4.1749

Abstract

Background: The growing number of private universities in Banten Province has intensified competition for student recruitment. Specific background: Universities have adopted gamification marketing and improved service quality to attract potential students, but their effectiveness in higher education remains unclear. Knowledge gap: Previous studies have mainly examined these strategies in retail and e-commerce sectors, leaving limited evidence in the educational context. Aim: This study investigates how gamification marketing using game-based learning and university service quality relate to students’ enrollment decisions. Results: Quantitative analysis with 240 respondents revealed that both gamification marketing and service quality showed a very small and statistically insignificant relationship with enrollment decisions (R² = 13%, p > 0.05). Novelty: The findings challenge prior studies by showing that gamification and service quality, though well-designed, do not directly influence student decision-making in short-term exposure. Implications: Universities should continue employing gamified marketing and service enhancement as complementary strategies while exploring other influential factors such as reputation, tuition fees, and career prospects. • Gamification marketing and service quality show minimal association with student enrollment.• Game-based learning offers engagement benefits but limited short-term behavioral outcomes.• Further studies should explore long-term effects and additional influencing factors. Keyword Gamification Marketing, Game-Based Learning, University Service Quality, Student Enrollment, Higher Education
Co-Authors Alexandra, Jessica Jaya, Vionna Jonathan Jonathan Lapian, Michelle Elise Muhammad Rachman Mulyandi Paretta, Shelomita Sadihatmanta, Benedicta Gisella Samantha, Maria Santoso, Swaniesha Ophelia Sihotang, Rahel Noprianti