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All Journal DeKaVe Jurnal Pengabdian Seni Warta LPM
Primayudi, Kadek
Institut Seni Indonesia Yogyakarta
Arts Humanities Economics, Econometrics & Finance Education Engineering Health Professions Social Sciences

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CITY BRANDING KOTAGEDE Heritage Travelling Diary Kadek Primayudi
DeKaVe Vol 8, No 1 (2015): DeKaVe Vol. 8 No. 1 Januari-Juni 2015
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7560.428 KB) | DOI: 10.24821/dkv.v8i1.1547

Abstract

Penciptaan Visual Branding Karjo (Kaose Wong Pordjo) Purworejo Kadek Primayudi
DeKaVe Vol 15, No 1 (2022): DeKaVe Vol. 15 No. 1 2022
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v15i1.7045

Abstract

Abstract. Karjo T-shirt merchandise has an appeal as a medium in promoting Purworejo through the visual themes of t-shirt designs that are presented. This creation is an offer for Karjo who is building brand awareness as a souvenir of Purworejo. Karjo tried to invite the people of Purworejo to be proud of the uniqueness of the city.Karjo's visual branding took advantage of the homecoming moment and gave memories to the travelers when there was a chance for a reunion, in the form of painting t-shirts for children and families under the name of the Karjo Makaryo event.This creation method uses design thinking method that begins with exploring the Karjo problem, then empathizes through social media Suwarto to the Karjo brand and conducts interviews. Based on observations, the ideas that will be processed into visual identity of Karjo Makaryo's activities will emerge and apply them to the publication media as a prototype of Karjo's branding which is expected to be carried out routinely.Relevance to Visual Communication Design Practice: Karjo Makaryo's visual identity became the beginning of a communication strategy as part of brand activation.
Pengembangan Potensi Lokal Desa Wisata Jarum Melalui Kolaborasi Seni Batik dan Pertunjukan Kadek Primayudi; Sugeng Wardoyo
Jurnal Pengabdian Seni Vol 3, No 2 (2022): NOVEMBER 2022
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jps.v3i2.8192

Abstract

Kehidupan ekonomi masyarakat pelaku seni turut terdampak di masa Pandemi Covid-19. Aktivitas yang terbatas menyebabkan turunnya tingkat jual beli dari produk daerah khususnya produk kerajian batik di desa wisata Jarum yang memiliki potensi kesenian yang cukup besar. Potensi seni yang beragam di desa Jarum turut mendukung mewujudkan pencitraan wilayah yang memiliki karakter budaya lokal. Adanya permasalahan tersebut, Program Pengembangan dan Pembinaan Wilayah Seni (P3Wilsen) ISI Yogyakarta berupaya mendorong pengembangan kreativitas dalam kolaborasi bidang seni khususnya seni batik dan seni tari untuk menghasilkan karya baru yang menguatkan keunikan potensi lokal yang dimiliki desa Jarum. Metode kegiatan yang digunakan dalam pengembangan kreativitas ini yaitu: 1) diskusi dan ceramah; 2) tanya jawab; 3) parancangan dan eksperimen. Penerapan kegiatan kolaborasi dengan melibatkan masyarakat secara langsung mampu mendorong kreativitas dalam memperkaya dan memperkuat potensi budaya dan identitas lokal desa wisata. Hasil kolaborasi berupa produk motif batik diterapkan pada asesoris drama tari yang berjudul Pisungsung Maja Arum.
Integrasi Potensi Wisata Desa dan UMKM Berbasis Budaya menuju Desa Mandiri Budaya di Kalurahan Wirokerten, Kabupaten Bantul Sakir, Sakir; Pribadi, Ulung; Dyah Mutiarin; Kadek Primayudi; Nursetiawan
Warta LPM WARTA LPM, Vol. 28, No. 1, Maret 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/warta.v27i1.7919

Abstract

The many potentials of culture tourism and the MSME economy in Wirokerten Village provide opportunities for the realization of Wirokerten Village as a Cultural Independent Village. However, from the many potentials owned, Wirokerten Village still has challenges and problems, namely the need for institutional solid management in integrating tourism potential and not optimizing the marketing of culture-based tourism-MSME potential in Wirokerten Village. The purpose of this activity is to optimize marketing and strengthen institutional management in integrating the tourism potential of culture-based SMEs in Wirokerten Village. The method used in this service is the Asset Based Community Development (ABCD) approach, which is empowerment that aims at community development by emphasizing the potential or assets in a group or region. The results of this program are the formation of a decree on the formation of Pokdarwis, a decree on the Tourism Village Manager, a decree on the Village-Owned Business Entity (BUMKal), Ngontel Ndeso & Ngandong Ndeso Tourism Packages, a cultural-based branding concept for the Pasar Blumbang Mataraman, and an increase in community understanding based on Go-Digital MSMEs. This activity is expected to lead Wirokerten Village to become a Village with the title of Cultural Independent Village.
Co-Authors Dyah Mutiarin Nursetiawan Sakir Sakir, Sakir Sugeng Wardoyo Ulung Pribadi, Ulung