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All Journal House of Management and Business Journal Asmara
Hidayatulloh, Hafid Syarif
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH LITERASI KEUANGAN TERHADAP PERILAKU KEUANGAN DENGAN FINANCIAL TECHNOLOGY (FINTECH) SEBAGAI VARIABEL INTERVENING PADA MAHASISWA PROGRAM STUDI KEPERAWATAN UNIVERSITAS MUHAMMADIYAH GOMBONG Cahyani, Rizky Nur; Syifathania, Salsabila Nasywa; Hidayatulloh, Hafid Syarif; Barokah, Siti
House of Management and Business (HOMBIS) Journal Vol 3, No 1 (2024): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v3i1.1417

Abstract

Abstract This study aims to examine the effect of financial literacy on financial behavior with financial technology (Fintech) as an intervening variable. This study uses quantitative methods and data collection through surveys with questionnaire media. Respondents in this study were 115 students of the Nursing Study Program of the Muhammadiyah Gombong University Undergraduate Program who were taken from a population of 582 students. The data analysis technique used in this research is quantitative data analysis technique with a test tool using Smart PLS (Partial Least Square). The results of this study indicate that financial literacy has a positive and significant effect on the financial behavior of students of the Nursing Study Program of the Muhammadiyah Gombong University Undergraduate Program, and financial literacy has a positive and significant effect on financial behavior through financial technology variables in Nursing Study Program students of the Muhammadiyah Gombong University Undergraduate Program.Keywords: Financial Literacy, Financial Technology, Financial BehaviorAbstrakPenelitian ini bertujuan untuk meneliti pengaruh literasi keuangan terhadap perilaku keuangan dengan financial technology (Fintech) sebagai variabel intervening. Penelitian ini menggunakan metode kuantitatif dan pengumpulan data melalui survei dengan media kuesioner. Responden dalam penelitian ini sebanyak 115 mahasiswa Program Studi Keperawatan Program Sarjana Universitas Muhammadiyah Gombong yang diambil dari populasi sebanyak  582 mahasiswa. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis data kuantitatif dengan alat uji menggunakan Smart PLS (Partial Least Square). Hasil penelitian ini menunjukkan Literasi keuangan berpengaruh positif dan signifikan terhadap perilaku keuangan mahasiswa Program Studi Keperawatan Program Sarjana Universitas Muhammadiyah Gombong, dan literasi keuangan berpengaruh positif dan signifikan terhadap perilaku keuangan melalui variabel financial technology pada mahasiswa Program Studi Keperawatan Program Sarjana Universitas Muhammadiyah Gombong.Kata kunci: Literasi Keuangan, Financial Technology, Perilaku Keuangan
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA SUATU LAYANAN PURNA JUAL MOTOR HONDA Hafiduddin, Muhammad; Hidayatulloh, Hafid Syarif; Kurniawan, Firdaus Hendri; Widodo, Muhamad Rafi Sigit; Pratama, Wilson Chandra Teguh
House of Management and Business (HOMBIS) Journal Vol 2, No 1 (2023): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v2i1.1069

Abstract

ABSTRACTService quality assessment has been widely used in after-sales service, especially in the motor vehicle and automotive industry. The purpose of this study is to determine the factors that affect customer satisfaction in the after-sales service of Honda motorcycles at AHAS Gombong dealer by utilizing the SERVQUAL approach. Several SERVQUAL dimensions such as physical evidence or direct evidence (tangibles), (reliability), (responsive), (assurance), and (emphaty) are analyzed simultaneously on customer satisfaction. Structural Equation Modeling (SEM) shows that among the five dimensions of SERVQUAL, reliability and empathy are found to have a significant relationship with Honda motorcycle customer satisfaction in Gombong. Interestingly, (tangibles), (responsive), and (assurance) were found to have no significant relationship with satisfaction. Dealers must provide good service quality to meet customer expectations and achieve customer satisfaction, which in turn builds customer trust in the company. With this, customer loyalty can be achieved by the company which can also increase company profits and competitive advantage.Keywords : Tangibles, reliability, responsive, assurance, empathy
PENERAPAN PEMASARAN DIGITAL PADA UMKM SEBLAK PRASMANAN BABEH Barokah, Siti Barokah; Madhani, Desyia Aulia; Hidayatulloh, Hafid Syarif; Azzahra, Riska Diva
Aspirasi Masyarakat Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/pcabak83

Abstract

This study aims to enhance the visibility and competitiveness of the UMKM Seblak Prasmanan Babeh through the implementation of a digital marketing strategy. Before the strategy implementation, this UMKM had minimal digital presence. The methods used included setting up Google Maps, creating an Instagram account, registering on GoFood, content creation tutorials, and content calendar planning. After implementing the strategy, the results showed a significant increase in business visibility. Listing the location on Google Maps resulted in more than 50 searches within the first week. The Instagram account @SeblakPrasmanan_Babeh demonstrated an increase in engagement and growth potential, although the number of followers was still low at the initial stage. The UMKM owner successfully uploaded three new promotional content pieces that captured customer attention. Overall, the initial results indicate that the digital marketing strategy has positively impacted the visibility of the UMKM. For optimal results, it is recommended that this strategy be further developed through consistent content calendar planning, optimization of other digital platforms, and regular evaluation in line with market dynamics.
Co-Authors Azzahra, Riska Diva Barokah, Siti Barokah Cahyani, Rizky Nur Hafiduddin, Muhammad Kurniawan, Firdaus Hendri Madhani, Desyia Aulia Pratama, Wilson Chandra Teguh Siti Barokah, Siti Syifathania, Salsabila Nasywa Widodo, Muhamad Rafi Sigit