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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Bersama Masyarakat Indonesia
Frendika Yusuf Putra Nugraha
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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Pengaruh Brand Equity Terhadap Keputusan Pembelian Iphone Pada Mahasiswa Solo Tegar Alfis Ramadhan; Frendika Yusuf Putra Nugraha; Fatin Navi Cahyati; Luwinda, Selvia; Erinna Dian Rahmayanti; Marjam Desma Rahadhini
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1178

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand equity terhadap keputusan pembelian apple iphone pada mahasiswa di solo raya. Metode penelitian ini menggunakan metode penelitian kuantitatif dengan data jenis deskriptif. Metode Sampling Data yang digunakan yaitu Random Sampling. Data diperoleh dari data primer. Teknik analisis data yang digunakan adalah analisis deskriptif, MSI, uji asumsi klasik, analisis linear berganda, uji Hipotesis dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa Brand awarness, Brand association, Perceived quality, Brand loyalty secara parsial tidak berpengaruh terhadap keputusan pembelian Apple Iphone di daerah Solo Raya.
Pelatihan BUDIKDAMBER ( Budidaya Ikan Dalam Ember) Untuk Suplai Protein Mandiri Di Kelurahan Tipes Kota Surakarta Frendika Yusuf Putra Nugraha; Hernowo Ardy Prasetyo; Siti Hajar Nur Khasanah; Reva Evia Noraida; Naning Setiani; Marjam Desma Rahadhini
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 1 No. 4 (2023): Oktober : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i4.250

Abstract

Aproblems in urban areas, this is because in addition to limited residential land but food needs also increase significantly. Meanwhile, agricultural output is getting lower because a lot of land is converted for infrastructure development. The use of the home yard as a cultivation land is one of the efforts that can be done by the community in meeting pagan needs mandri. Fish farming in buckets is one of the systems of cultivating plants as well as fish on narrow land by utilizing buckets as a cultivation medium. The result obtained by the service partner is to be able to harvest catfish and kangkong after two to three months of treatment.
Co-Authors Erinna Dian Rahmayanti Fatin Navi Cahyati Hernowo Ardy Prasetyo Luwinda, Selvia Marjam Desma Rahadhini Naning Setiani Reva Evia Noraida Siti Hajar Nur Khasanah Tegar Alfis Ramadhan