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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Publikasi Ilmu Manajemen
Erinna Dian Rahmayanti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Brand Equity Terhadap Keputusan Pembelian Iphone Pada Mahasiswa Solo Tegar Alfis Ramadhan; Frendika Yusuf Putra Nugraha; Fatin Navi Cahyati; Luwinda, Selvia; Erinna Dian Rahmayanti; Marjam Desma Rahadhini
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1178

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand equity terhadap keputusan pembelian apple iphone pada mahasiswa di solo raya. Metode penelitian ini menggunakan metode penelitian kuantitatif dengan data jenis deskriptif. Metode Sampling Data yang digunakan yaitu Random Sampling. Data diperoleh dari data primer. Teknik analisis data yang digunakan adalah analisis deskriptif, MSI, uji asumsi klasik, analisis linear berganda, uji Hipotesis dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa Brand awarness, Brand association, Perceived quality, Brand loyalty secara parsial tidak berpengaruh terhadap keputusan pembelian Apple Iphone di daerah Solo Raya.
Pengaruh Beban Kerja, Lingkungan Kerja dan Semangat Kerja terhadap Kinerja Karyawan Cv Istiqomah Furniture Klaten Erinna Dian Rahmayanti; Asih Handayani
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 3 (2025): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v4i3.5527

Abstract

This study aims to analyze the influence of workload, work environment, and work enthusiasm on employee performance at CV Istiqomah Furniture Klaten. There is evidence of a decline in employee performance, suspected to be related to these factors, which constitutes the main problem underlying this research. The entire population, consisting of 35 employees, was used as the sample in this quantitative study. Multiple linear regression analysis was employed to analyze data collected through questionnaires. The results indicate that work enthusiasm has a greater impact on employee performance than workload and work environment. The findings highlight the importance of non-physical components such as motivation and enthusiasm in enhancing productivity. The practical implication of this study is the necessity for the company to focus on boosting work enthusiasm through motivational and appreciation programs, rather than solely concentrating on workload management or physical improvement of the work environment. The study highlights the importance of non-physical components, such as motivation and enthusiasm, in improving employee performance. While a well-designed work environment and manageable workload are important, they are not as significant as fostering a work culture that encourages enthusiasm, recognition, and appreciation. The practical implication of these findings is that the company should focus more on boosting work enthusiasm by implementing motivational programs, offering appreciation for achievements, and cultivating a positive organizational culture.
Co-Authors Asih Handayani Fatin Navi Cahyati Frendika Yusuf Putra Nugraha Luwinda, Selvia Marjam Desma Rahadhini Tegar Alfis Ramadhan