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All Journal Jurnal Bimbingan Konseling Studi Ilmu Manajemen dan Organisasi
Parsaoran, Imron
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Economics, Econometrics & Finance Education

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The Effect of Self-Control on Academic Procrastination Parsaoran, Imron; Sugiyo, Sugiyo; Mugiarso, Heru
Jurnal Bimbingan Konseling Vol 12 No 3 (2023): Special Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jubk.v12i3.74237

Abstract

Various academic tasks at vocational high school or Vocational High School and their deadlines urge the issue of academic procrastination. Of this issue, the present study aimed at discovering the effect of self-control on the academic procrastination of Vocational High School students. It used a quantitative approach and involved 379 students (227 male and 152 female students) with the age range of 14-17 years. Their data were collected using the scales of self-control and academic procrastination. Findings indicated a negative relationship between self-control and academic procrastination. It infers that students with high self-control seem to be able to manage themselves from disruptive behavior that is not in line with their goals.
Pengaruh Konten Marketing dan Influencer terhadap Keputusan Pembelian Skincare Moell melalui Brand Image Parsaoran, Imron; Wibasuri, Anggalia
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 1 (2025): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i1.4101

Abstract

Purpose: This study aims to analyze the influence of marketing content and influencers on the purchase decision of Moell baby skincare products, with brand image as a mediating variable. Methodology: This study uses a quantitative approach with a causal research design. The sampling technique uses purposive sampling with a sample of 100 people. Data were collected via a Google Form questionnaire and analyzed using smart-PLS. Result: Based on the results of the study, it can be concluded that marketing content has no effect on  the purchase decision of Moell's baby skincare products. Influencers have no influence on Moell's decision to purchase baby skincare products. Brand image affects  the purchase decision of Moell's baby skincare products. Conclusion: Brand image weakens the influence of marketing content on the purchase decision of Moell's baby skincare products and brand image can strengthen the influence of influencers on the purchase decision of Moell's baby skincare products. Limitations: This research also has limitations in the coverage of the area focused on the city of Bandar Lampung, so that future similar research can expand the scope of the research area to get better results. Contribution: marketing content and influencers because usually consumers increasingly believe that their skin condition or type is the same as the influencer so buying the recommended product and Moell skincare should always maintain the attractiveness of the influencer so that consumers always feel that the influencer who works with Moell skincare has an interesting and convincing speaking style.
Co-Authors anggalia wibasuri Heru Mugiarso Sugiyo Sugiyo, Sugiyo