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Sosialisasi Bullying (Perundungan) Sebagai Upaya Terjadinya Kekerasan di SMP Negeri 2 Penajam Paser Utara Hidayah, Lidya Intan; Rohman, Dwi Taufik
JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2024): Sipissangngi Volume 4, Nomor 1, Maret 2024
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat, Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jurnal.v4i1.4986

Bullying (perundungan) adalah salah satu contoh perilaku menyimpang dan berbahaya. Budaya bullying sering kita jumpai di sekolah dimana senioritas dilakukan oleh seseorang atau sekelompok orang yang berkuasa, tidak bertanggung jawab, dan bersedia untuk kembali dan melakukan perbuatan tersebut berulang kali. Kegiatan ini bertujuan untuk memberikan informasi kepada siswa mengenai besarnya dampak bullying (perudungan) di lingkungan sekolah. Metode kegiatan dilakukan dengan memberikan edukasi atau materi yang disampaikan oleh pengabdi serta diskusi dan tanya jawab pada sesi akhir. Kegiatan dilakukan di SMP Negeri 2 Penajam Paser Utara kelas IX. Hasil dari kegiatan ini menunjukan bahwa bentuk bullying yang terjadi adalah bullying fisik berbentuk pukulan, mengejek antar teman, selain itu bullying verbal berbentuk sorakan dan pemanggilan nama khusus untuk siswa lain. Faktor penyebabnya adalah faktor keluarga, teman sebaya dan lingkungan sosial.

ANALISIS DIGITAL MARKETING DAPAT MENINGKATKAN PURCHASE INTENTION PRODUK UMKM MELALUI CONTENT MARKETING DI KABUPATEN PENAJAM PASER UTARA Rohman, Dwi Taufik; Nurlia, Nurlia; Hardinata, Ega; Noor Yudha, Muhamad
Jurnal GeoEkonomi Vol. 15 No. 2 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i2.531

This study aims to analyze the influence of digital marketing on the purchase intention of MSME products in Tengin Baru Village, Penajam Paser Utara Regency, with content marketing as a mediator. The method used is SEM-PLS with Smart PLS 3.0, testing the relationship between digital marketing, content marketing, and the purchase intention of MSME consumers. The research results show that digital marketing has a significant effect on purchase intention with a path coefficient of 0.786, and a strong influence on content marketing with a path coefficient of 0.812. Additionally, content marketing mediates the effect of digital marketing on purchase intention with a path coefficient of 0.296, though its influence is smaller compared to the direct effect of digital marketing. The discussion reveals that digital marketing strategies are crucial for MSMEs to increase consumer purchase intention. Content marketing plays an important role as a mediator, strengthening the influence of digital marketing by building closer relationships with consumers and increasing brand awareness. These findings are consistent with previous research that emphasizes the importance of content marketing in maximizing digital marketing strategies. In conclusion, digital marketing has proven to be effective in enhancing purchase intention, especially when supported by engaging and relevant content marketing. Therefore, MSMEs in Penajam Paser Utara should prioritize digital marketing while enhancing content strategies to maximize their impact on consumer purchase intention. For future research, MSMEs in this region are advised to continue developing digital marketing strategies and improve their literacy and skills in creating effective content marketing to strengthen their influence on consumer purchase intention.

ANALISIS DIGITAL MARKETING DAPAT MENINGKATKAN PURCHASE INTENTION PRODUK UMKM MELALUI CONTENT MARKETING DI KABUPATEN PENAJAM PASER UTARA Rohman, Dwi Taufik; Nurlia, Nurlia; Hardinata, Ega; Noor Yudha, Muhamad
Jurnal GeoEkonomi Vol. 15 No. 2 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i2.531

This study aims to analyze the influence of digital marketing on the purchase intention of MSME products in Tengin Baru Village, Penajam Paser Utara Regency, with content marketing as a mediator. The method used is SEM-PLS with Smart PLS 3.0, testing the relationship between digital marketing, content marketing, and the purchase intention of MSME consumers. The research results show that digital marketing has a significant effect on purchase intention with a path coefficient of 0.786, and a strong influence on content marketing with a path coefficient of 0.812. Additionally, content marketing mediates the effect of digital marketing on purchase intention with a path coefficient of 0.296, though its influence is smaller compared to the direct effect of digital marketing. The discussion reveals that digital marketing strategies are crucial for MSMEs to increase consumer purchase intention. Content marketing plays an important role as a mediator, strengthening the influence of digital marketing by building closer relationships with consumers and increasing brand awareness. These findings are consistent with previous research that emphasizes the importance of content marketing in maximizing digital marketing strategies. In conclusion, digital marketing has proven to be effective in enhancing purchase intention, especially when supported by engaging and relevant content marketing. Therefore, MSMEs in Penajam Paser Utara should prioritize digital marketing while enhancing content strategies to maximize their impact on consumer purchase intention. For future research, MSMEs in this region are advised to continue developing digital marketing strategies and improve their literacy and skills in creating effective content marketing to strengthen their influence on consumer purchase intention.

STRATEGI INVESTASI DAN PENINGKATAN PENJUALAN MELALUI SAHAM DAN DESAIN KEMASAN PRODUK MENARIK Nurlia, Nurlia; Alvaleri, Divka Pradya; Akbar, Pandu Muhammad; Indrayani, Indrayani; Rohman, Dwi Taufik
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i2.420

Rintik Village has great economic potential in the Micro, Small, and Medium Enterprises (MSMEs) sector, but faces obstacles in financial management and product marketing. Low financial literacy means that people have not utilized the capital market as an alternative to managing savings, while MSME products are less attractive due to their simple packaging design. To overcome this problem, a community service program was carried out through socialization and investment training in the capital market and the creation of more attractive MSME product packaging designs. This activity lasted for three weeks using the counseling method, interactive discussions, and the design and delivery of packaging designs to MSME actors. The results of the activity showed an increase in public understanding of stock investment, where participants began to understand the basic concepts of investment, opportunities, and associated risks. In addition, corn cake MSME actors received a new packaging design that was more attractive and in accordance with market needs, thus potentially increasing product competitiveness. In conclusion, this program has succeeded in increasing public financial literacy and helping MSMEs develop their products, although further assistance is needed so that the results achieved can be implemented optimally.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN KOPI RUMH MANTAN KM 3 BALIKPAPAN Rafael, Romy Sahrul Erick; Prihandoyo, C.; Rohman, Dwi Taufik
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38592

Penelitian ini bertujuan untuk mengetahui pengaruh bukti fisik, keandalan, daya tanggap, jaminan, empati terhadap kepuasan konsumen. Jenis penelitian ini adalah kuantitatif. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara, dan penyebaran kuesioner pada 96 responden yang menjadi sampel pada penelitian ini. Penelitian ini menggunakan metode analisis regresi linier berganda, uji asumsi klasik, dan uji hipotesis. Analisis data diolah menggunakan SPSS versi 24.0. Hasil penelitian menunjukan bahwa variabel bukti fisik, keandalan, daya tanggap, jaminan, dan empati secara simultan mempunyai pengaruh yang signifikan terhadap kepuasan konsumen, sedangkan secara parsial variabel bukti fisik berpengaruh positif dan signifikan terhadap kepuasan konsumen, keandalan tidak berpengaruh signifikan terhadap kepuasan konsumen, daya tanggap tidak berpengaruh signifikan terhadap kepuasan konsumen, jaminan tidak berpengaruh signifikan terhadap kepuasan konsumen, dan empati berpengaruh positif signifikan terhadap kepuasan konsumen.

Unveiling the Mediating Role of Omnichannel Behavior Agility between Service Agility and Marketing Performance: Mengungkap Peran Mediasi Kelincahan Perilaku Omnichannel antara Kelincahan Layanan dan Kinerja Pemasaran Wibisono, Dimas; Rohman, Dwi Taufik; Pradita, Rasyiid Yoga; Rohani, Tsania Ayu
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2240

This study investigates how service agility influences marketing performance among micro, small, and medium enterprises (MSMEs) in Sleman, Yogyakarta, with a focus on the mediating role of omnichannel behaviour agility. Grounded in Service–Dominant Logic (SDL), the research conceptualizes service agility as the ability to deliver services quickly and flexibly, while omnichannel behaviour agility refers to consumers’ seamless adaptation across digital and physical channels. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) via SmartPLS 3.0, analyzing data from 135 MSME owners collected between March and May 2025. Results show that service agility has a significant positive impact on marketing performance both directly and indirectly through enhanced omnichannel behaviour agility. The findings underscore the importance of aligning organizational responsiveness with consumer channel adaptability to drive sales growth, market share, customer satisfaction, and retention. This study extends SDL theory by emphasizing co-created value in omnichannel environments and offers practical guidance for MSMEs aiming to strengthen competitiveness in rapidly digitalizing markets.

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