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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal GeoEkonomi Batara Wisnu : Indonesian Journal of Community Services JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat
Rohman, Dwi Taufik
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Sosialisasi Bullying (Perundungan) Sebagai Upaya Terjadinya Kekerasan di SMP Negeri 2 Penajam Paser Utara Hidayah, Lidya Intan; Rohman, Dwi Taufik
JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2024): Sipissangngi Volume 4, Nomor 1, Maret 2024
Publisher : Lembaga Penelitan dan Pengabdian Masyarakat, Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/jurnal.v4i1.4986

Abstract

Bullying (perundungan) adalah salah satu contoh perilaku menyimpang dan berbahaya. Budaya bullying sering kita jumpai di sekolah dimana senioritas dilakukan oleh seseorang atau sekelompok orang yang berkuasa, tidak bertanggung jawab, dan bersedia untuk kembali dan  melakukan perbuatan tersebut berulang kali. Kegiatan ini bertujuan untuk memberikan informasi kepada siswa mengenai besarnya dampak bullying (perudungan) di lingkungan sekolah. Metode kegiatan  dilakukan  dengan memberikan  edukasi  atau  materi  yang disampaikan oleh  pengabdi serta diskusi dan tanya jawab pada sesi akhir. Kegiatan dilakukan di SMP Negeri 2 Penajam Paser Utara kelas IX. Hasil dari kegiatan ini menunjukan bahwa bentuk bullying yang terjadi adalah bullying fisik berbentuk pukulan, mengejek antar teman, selain itu bullying verbal berbentuk sorakan dan pemanggilan nama khusus untuk siswa lain. Faktor penyebabnya adalah faktor keluarga, teman sebaya dan lingkungan sosial.
ANALISIS DIGITAL MARKETING DAPAT MENINGKATKAN PURCHASE INTENTION PRODUK UMKM MELALUI CONTENT MARKETING DI KABUPATEN PENAJAM PASER UTARA Rohman, Dwi Taufik; Nurlia, Nurlia; Hardinata, Ega; Noor Yudha, Muhamad
Jurnal GeoEkonomi Vol. 15 No. 2 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i2.531

Abstract

This study aims to analyze the influence of digital marketing on the purchase intention of MSME products in Tengin Baru Village, Penajam Paser Utara Regency, with content marketing as a mediator. The method used is SEM-PLS with Smart PLS 3.0, testing the relationship between digital marketing, content marketing, and the purchase intention of MSME consumers. The research results show that digital marketing has a significant effect on purchase intention with a path coefficient of 0.786, and a strong influence on content marketing with a path coefficient of 0.812. Additionally, content marketing mediates the effect of digital marketing on purchase intention with a path coefficient of 0.296, though its influence is smaller compared to the direct effect of digital marketing. The discussion reveals that digital marketing strategies are crucial for MSMEs to increase consumer purchase intention. Content marketing plays an important role as a mediator, strengthening the influence of digital marketing by building closer relationships with consumers and increasing brand awareness. These findings are consistent with previous research that emphasizes the importance of content marketing in maximizing digital marketing strategies. In conclusion, digital marketing has proven to be effective in enhancing purchase intention, especially when supported by engaging and relevant content marketing. Therefore, MSMEs in Penajam Paser Utara should prioritize digital marketing while enhancing content strategies to maximize their impact on consumer purchase intention. For future research, MSMEs in this region are advised to continue developing digital marketing strategies and improve their literacy and skills in creating effective content marketing to strengthen their influence on consumer purchase intention.  
ANALISIS DIGITAL MARKETING DAPAT MENINGKATKAN PURCHASE INTENTION PRODUK UMKM MELALUI CONTENT MARKETING DI KABUPATEN PENAJAM PASER UTARA Rohman, Dwi Taufik; Nurlia, Nurlia; Hardinata, Ega; Noor Yudha, Muhamad
Jurnal GeoEkonomi Vol. 15 No. 2 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v15i2.531

Abstract

This study aims to analyze the influence of digital marketing on the purchase intention of MSME products in Tengin Baru Village, Penajam Paser Utara Regency, with content marketing as a mediator. The method used is SEM-PLS with Smart PLS 3.0, testing the relationship between digital marketing, content marketing, and the purchase intention of MSME consumers. The research results show that digital marketing has a significant effect on purchase intention with a path coefficient of 0.786, and a strong influence on content marketing with a path coefficient of 0.812. Additionally, content marketing mediates the effect of digital marketing on purchase intention with a path coefficient of 0.296, though its influence is smaller compared to the direct effect of digital marketing. The discussion reveals that digital marketing strategies are crucial for MSMEs to increase consumer purchase intention. Content marketing plays an important role as a mediator, strengthening the influence of digital marketing by building closer relationships with consumers and increasing brand awareness. These findings are consistent with previous research that emphasizes the importance of content marketing in maximizing digital marketing strategies. In conclusion, digital marketing has proven to be effective in enhancing purchase intention, especially when supported by engaging and relevant content marketing. Therefore, MSMEs in Penajam Paser Utara should prioritize digital marketing while enhancing content strategies to maximize their impact on consumer purchase intention. For future research, MSMEs in this region are advised to continue developing digital marketing strategies and improve their literacy and skills in creating effective content marketing to strengthen their influence on consumer purchase intention.  
STRATEGI INVESTASI DAN PENINGKATAN PENJUALAN MELALUI SAHAM DAN DESAIN KEMASAN PRODUK MENARIK Nurlia, Nurlia; Alvaleri, Divka Pradya; Akbar, Pandu Muhammad; Indrayani, Indrayani; Rohman, Dwi Taufik
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i2.420

Abstract

Rintik Village has great economic potential in the Micro, Small, and Medium Enterprises (MSMEs) sector, but faces obstacles in financial management and product marketing. Low financial literacy means that people have not utilized the capital market as an alternative to managing savings, while MSME products are less attractive due to their simple packaging design. To overcome this problem, a community service program was carried out through socialization and investment training in the capital market and the creation of more attractive MSME product packaging designs. This activity lasted for three weeks using the counseling method, interactive discussions, and the design and delivery of packaging designs to MSME actors. The results of the activity showed an increase in public understanding of stock investment, where participants began to understand the basic concepts of investment, opportunities, and associated risks. In addition, corn cake MSME actors received a new packaging design that was more attractive and in accordance with market needs, thus potentially increasing product competitiveness. In conclusion, this program has succeeded in increasing public financial literacy and helping MSMEs develop their products, although further assistance is needed so that the results achieved can be implemented optimally.
The Role of Natural Science in HRM at Industry 4.0 Era Hadiyatno, Didik; Rohman, Dwi Taufik; Yuliani, Tutik; Saraswati, Wiwik
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.9557

Abstract

Natural sciences—particularly psychology and biology—can be applied to better understand human behavior, cognitive processes, stress responses, and other factors influencing workplace dynamics and employee well-being. Natural science relies on empirical evidence gathered through observation, experimentation, and data analysis. It aims to formulate theories and laws that explain the natural world and predict future outcomes. The emergence of Industry 4.0 has transformed the landscape of Human Resource Management (HRM) by introducing advanced technologies, including artificial intelligence (AI), machine learning, and big data analytics. These innovations have enhanced HRM processes such as recruitment, training, performance evaluation, and employee engagement. Natural sciences play a critical role in understanding the dynamics of these technological advancements, offering insights into human behavior, cognitive processes, and organizational ecosystems. This article explores how principles of natural science, including biology, psychology, and neuroscience, integrate with modern HRM practices in the 4.0 era. Through a qualitative approach, we examine case studies to illustrate the application of natural science in HR strategies, highlighting the advantages and challenges of adopting a scientifically-informed HRM framework.
Co-Authors Akbar, Pandu Muhammad Alvaleri, Divka Pradya Didik Hadiyatno Hardinata, Ega Hidayah, Lidya Intan INDRAYANI INDRAYANI Noor Yudha, Muhamad Nurlia Nurlia Saputra, Gusti Tutik Yuliani, Tutik Wiwik Saraswati, Wiwik