Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Ilmu Komunikasi Dan Media
Rakatiwi, Yolandha
Unknown Affiliation
Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Framing Analysis of Anies Baswedan's Political Identity as an Innovative Campaign on TikTok Rakatiwi, Yolandha; Sazali, Hasan
MUHARRIK: Jurnal Dakwah dan Sosial Vol 7 No 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v7i1.5194

Abstract

This study aims to explore the role of TikTok in Anies Baswedan's political campaign leading up to the 2024 presidential election. Employing a content analysis research method, the study focuses on innovative campaign messages and public interaction on the TikTok platform. The findings indicate robust community involvement and positive support, contributing to the enhancement of Anies' reputation. Strong branding was achieved through innovative campaign techniques, including the phrase “AMEN” and visual symbols such as white clothing and the one-finger gesture. This research underscores the significance of social media in contemporary Indonesian politics by demonstrating how TikTok shapes public perceptions of Anies Baswedan. By using TikTok as a central point of analysis, the study concludes that the platform has emerged as a crucial tool for innovative political communication and the cultivation of the public personas of future leaders.
Mekanisme Cancel Culture Dalam Gerakan #Stoptoxic: Studi Transformasi Kritik Ke Isolasi Digital Di Platform Twitter Rakatiwi, Yolandha; Rubino, Rubino; Mailin, Mailin
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2412

Abstract

Penelitian ini menganalisis mekanisme cancel culture dalam gerakan #StopToxic di platform Twitter, dengan fokus pada transformasi kritik sosial menjadi isolasi digital. Studi ini berangkat dari fenomena komunikasi beracun (toxic communication) yang kerap memicu kritik kolektif dalam ekosistem media sosial. Dengan menggunakan pendekatan kualitatif berbasis etnografi virtual dan kerangka teori Ekologi Media Marshall McLuhan, penelitian ini mengungkap bagaimana fitur-fitur Twitter, seperti retweet, trending topic, dan algoritma berbasis viralitas, mempercepat intensitas dan skala kritik. Cancel culture dalam gerakan #StopToxic awalnya bertujuan untuk mempromosikan tanggung jawab sosial, namun sering kali berubah menjadi isolasi digital yang sistematis, menghilangkan ruang rehabilitasi bagi individu yang menjadi target. Temuan menunjukkan bahwa karakteristik Twitter sebagai medium panas (hot medium) memediasi kritik sosial dengan memperbesar respons emosional dibandingkan refleksi kritis. Proses ini menciptakan dinamika polarisasi, penghukuman massal, dan homogenisasi opini dalam ruang digital. Penelitian ini menegaskan bahwa cancel culture tidak hanya berfungsi sebagai alat kritik, tetapi juga sebagai instrumen eksklusi yang memperkuat tekanan sosial di lingkungan daring. Implikasi penelitian ini relevan untuk memahami dampak sosial dan psikologis dari cancel culture serta merancang intervensi untuk menciptakan ruang digital yang lebih sehat dan inklusif.
Framing Analysis of Anies Baswedan's Political Identity as an Innovative Campaign on TikTok Rakatiwi, Yolandha; Sazali, Hasan
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 7 No. 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v7i1.5194

Abstract

This study aims to explore the role of TikTok in Anies Baswedan's political campaign leading up to the 2024 presidential election. Employing a content analysis research method, the study focuses on innovative campaign messages and public interaction on the TikTok platform. The findings indicate robust community involvement and positive support, contributing to the enhancement of Anies' reputation. Strong branding was achieved through innovative campaign techniques, including the phrase “AMEN” and visual symbols such as white clothing and the one-finger gesture. This research underscores the significance of social media in contemporary Indonesian politics by demonstrating how TikTok shapes public perceptions of Anies Baswedan. By using TikTok as a central point of analysis, the study concludes that the platform has emerged as a crucial tool for innovative political communication and the cultivation of the public personas of future leaders.
Co-Authors Hasan Sazali Mailin, Mailin rubino, rubino