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All Journal MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Ilmu Komunikasi Dan Media Journal of Islamic Economics Lariba
Rakatiwi, Yolandha
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Religion Economics, Econometrics & Finance Social Sciences Other

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Framing Analysis of Anies Baswedan's Political Identity as an Innovative Campaign on TikTok Rakatiwi, Yolandha; Sazali, Hasan
MUHARRIK: Jurnal Dakwah dan Sosial Vol 7 No 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v7i1.5194

Abstract

This study aims to explore the role of TikTok in Anies Baswedan's political campaign leading up to the 2024 presidential election. Employing a content analysis research method, the study focuses on innovative campaign messages and public interaction on the TikTok platform. The findings indicate robust community involvement and positive support, contributing to the enhancement of Anies' reputation. Strong branding was achieved through innovative campaign techniques, including the phrase “AMEN” and visual symbols such as white clothing and the one-finger gesture. This research underscores the significance of social media in contemporary Indonesian politics by demonstrating how TikTok shapes public perceptions of Anies Baswedan. By using TikTok as a central point of analysis, the study concludes that the platform has emerged as a crucial tool for innovative political communication and the cultivation of the public personas of future leaders.
Mekanisme Cancel Culture Dalam Gerakan #Stoptoxic: Studi Transformasi Kritik Ke Isolasi Digital Di Platform Twitter Rakatiwi, Yolandha; Rubino, Rubino; Mailin, Mailin
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2412

Abstract

Penelitian ini menganalisis mekanisme cancel culture dalam gerakan #StopToxic di platform Twitter, dengan fokus pada transformasi kritik sosial menjadi isolasi digital. Studi ini berangkat dari fenomena komunikasi beracun (toxic communication) yang kerap memicu kritik kolektif dalam ekosistem media sosial. Dengan menggunakan pendekatan kualitatif berbasis etnografi virtual dan kerangka teori Ekologi Media Marshall McLuhan, penelitian ini mengungkap bagaimana fitur-fitur Twitter, seperti retweet, trending topic, dan algoritma berbasis viralitas, mempercepat intensitas dan skala kritik. Cancel culture dalam gerakan #StopToxic awalnya bertujuan untuk mempromosikan tanggung jawab sosial, namun sering kali berubah menjadi isolasi digital yang sistematis, menghilangkan ruang rehabilitasi bagi individu yang menjadi target. Temuan menunjukkan bahwa karakteristik Twitter sebagai medium panas (hot medium) memediasi kritik sosial dengan memperbesar respons emosional dibandingkan refleksi kritis. Proses ini menciptakan dinamika polarisasi, penghukuman massal, dan homogenisasi opini dalam ruang digital. Penelitian ini menegaskan bahwa cancel culture tidak hanya berfungsi sebagai alat kritik, tetapi juga sebagai instrumen eksklusi yang memperkuat tekanan sosial di lingkungan daring. Implikasi penelitian ini relevan untuk memahami dampak sosial dan psikologis dari cancel culture serta merancang intervensi untuk menciptakan ruang digital yang lebih sehat dan inklusif.
Framing Analysis of Anies Baswedan's Political Identity as an Innovative Campaign on TikTok Rakatiwi, Yolandha; Sazali, Hasan
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 7 No. 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore the role of TikTok in Anies Baswedan's political campaign leading up to the 2024 presidential election. Employing a content analysis research method, the study focuses on innovative campaign messages and public interaction on the TikTok platform. The findings indicate robust community involvement and positive support, contributing to the enhancement of Anies' reputation. Strong branding was achieved through innovative campaign techniques, including the phrase “AMEN” and visual symbols such as white clothing and the one-finger gesture. This research underscores the significance of social media in contemporary Indonesian politics by demonstrating how TikTok shapes public perceptions of Anies Baswedan. By using TikTok as a central point of analysis, the study concludes that the platform has emerged as a crucial tool for innovative political communication and the cultivation of the public personas of future leaders.
Designing a Cultural-Strategic Islamic Communication Audit Model for non-transportation asset governance in PT Kereta Api Indonesia SubDIVRE 1.1 Aceh Rakatiwi, Yolandha; Sazali, Hasan; Samosir , Hasrat Efendi
Journal of Islamic Economics Lariba Vol. 12 No. 1 (2026)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol12.iss1.art10

Abstract

IntroductionThe governance of non-transportation assets in state-owned railway enterprises requires not only legal and administrative control but also effective organizational communication. In Aceh, where socio-religious norms strongly influence public legitimacy, communication practices surrounding asset safeguarding and commercialization face distinctive challenges. Despite the strategic value of railway land and buildings, communication audits have not been systematically institutionalized, creating coordination gaps and social resistance.ObjectivesThis study analyzes the implementation of communication audits in managing non-transportation assets at PT Kereta Api Indonesia SubDIVRE 1.1 Aceh and formulates a culturally grounded audit model suited to Aceh’s socio-religious context.MethodThe research employs a descriptive qualitative and evaluative approach. Data were collected through in-depth interviews, participatory observation, and document analysis involving company leaders, asset managers, operational staff, commercial partners, and community representatives. Informants were selected using purposive and snowball sampling. Data credibility was strengthened through triangulation and member checks, and analysis followed an interactive model of data reduction, display, and verification.ResultsFindings indicate that communication audits are not formally structured but occur informally through meetings and routine evaluations. Internal communication remains predominantly top-down, with limited cross-unit coordination and insufficient communication competencies. Externally, while negotiation with partners is perceived as transparent, broader stakeholder engagement lacks cultural adaptation and participatory dialogue. Resistance to asset policies often stems from inadequate alignment with Acehnese values such as deliberation, communal consensus, and the mediating role of religious and traditional leaders.ImplicationsThe study proposes a Cultural-Strategic Islamic Communication Audit Model that integrates systematic planning, exploratory and focused interviews, strategic analysis, follow-up mechanisms, and participatory evaluation. Embedding local socio-religious values into communication governance can enhance transparency, legitimacy, and conflict prevention in asset commercialization.Originality/NoveltyThis research advances communication audit scholarship by contextualizing it within Islamic governance and local cultural structures, offering a model that bridges organizational communication strategy and socio-religious legitimacy in public asset management.
Co-Authors Hasan Sazali Mailin, Mailin rubino, rubino Samosir , Hasrat Efendi