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All Journal MUHARRIK: JURNAL DAKWAH DAN SOSIAL Journal La Sociale
Alfaruqi, Muhammad Alif
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Social Sciences Other

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Identity Crisis and Multicultural Challenges in the Dynamics of Indonesian New Media: An Intercultural Communication Perspective Efendi, Erwan; Al-Mujtahid, Nazil Mumtaz; Alfaruqi, Muhammad Alif; Khairiah, Nona; Matondang, Abdul Rahman
MUHARRIK: Jurnal Dakwah dan Sosial Vol 6 No 1 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i1.5500

Abstract

This article aims to analyze and explore the central role of new media in shaping and pioneering the dynamics of multiculturality in Indonesia. Data shows that the bullying and discrimination that exists in Indonesia indicates that the homo virtualis of the Indonesian nation are experiencing an identity crisis. The urgency of this research is how new media can catalyze a national identity crisis and pose a threat to cultural diversity, especially in Indonesia. This article uses qualitative research with a case study approach. The primary data source for this article is 9,996 tweets from Twitter netizens regarding the identity crisis. Secondary data in this research are articles, books and scientific reports relating to the theme. The data was then analyzed using content analysis techniques. The research results show that the dynamics of national identity in Indonesia have entered a crisis phase. The identity crisis in Indonesia is still dry of educational touches, so it never touches on substantial context. Then, the author found that the identity crisis that occurred in Indonesia occurred due to several factors, namely: 1) Globalization and modernization, 2) Regional disparities, 3) Ethnic and religious conflicts, 4) Lack of multicultural education, and 5) Influence of information and media. However, the author believes there are opportunities to alleviate this crisis through several constructive indicators: the Development of Intercultural Communication Literacy, the Use of Media as an Educational Means, Cross-Cultural Collaboration in Social Media, and anti-Apartheid Curriculum. The novelty of this research lies in a deeper understanding of the role of new media as agents of influence, sources of potential conflict, and opportunities to strengthen cultural diversity.
LAZISMU Marketing Communication Strategy as an Integral Part of Increasing Community Independence in Medan City Alfaruqi, Muhammad Alif; Azhar, Anang Anas; Kustiawan, Winda
Journal La Sociale Vol. 4 No. 6 (2023): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v4i6.1427

Abstract

Poverty remains a big problem in Indonesia, including in the city of Medan. According to BPS data, the percentage of poor people in Indonesia decreased from 9.57% in September 2022 to 9.36% in March 2023. This decline was also seen in North Sumatra, from 8.33% to 8.15% in the same period. LAZISMU, as a zakat institution, uses various marketing communication strategies to increase public awareness and participation in poverty alleviation programs in Medan City. The approaches used include social media, collaboration with local media, and community events such as bazaars and workshops. Philip Kotler's marketing theory is the basis for this research methodology. The research results show that the communication strategy implemented was successful in increasing public awareness and participation, although there were still obstacles related to limited funds. LAZISMU is expected to be able to develop more effective fundraising strategies and collaborate with various parties to increase the flow of funds and program sustainability.
Identity Crisis and Multicultural Challenges in the Dynamics of Indonesian New Media: An Intercultural Communication Perspective Efendi, Erwan; Al-Mujtahid, Nazil Mumtaz; Alfaruqi, Muhammad Alif; Khairiah, Nona; Matondang, Abdul Rahman
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 6 No. 1 (2023): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v6i1.5500

Abstract

This article aims to analyze and explore the central role of new media in shaping and pioneering the dynamics of multiculturality in Indonesia. Data shows that the bullying and discrimination that exists in Indonesia indicates that the homo virtualis of the Indonesian nation are experiencing an identity crisis. The urgency of this research is how new media can catalyze a national identity crisis and pose a threat to cultural diversity, especially in Indonesia. This article uses qualitative research with a case study approach. The primary data source for this article is 9,996 tweets from Twitter netizens regarding the identity crisis. Secondary data in this research are articles, books and scientific reports relating to the theme. The data was then analyzed using content analysis techniques. The research results show that the dynamics of national identity in Indonesia have entered a crisis phase. The identity crisis in Indonesia is still dry of educational touches, so it never touches on substantial context. Then, the author found that the identity crisis that occurred in Indonesia occurred due to several factors, namely: 1) Globalization and modernization, 2) Regional disparities, 3) Ethnic and religious conflicts, 4) Lack of multicultural education, and 5) Influence of information and media. However, the author believes there are opportunities to alleviate this crisis through several constructive indicators: the Development of Intercultural Communication Literacy, the Use of Media as an Educational Means, Cross-Cultural Collaboration in Social Media, and anti-Apartheid Curriculum. The novelty of this research lies in a deeper understanding of the role of new media as agents of influence, sources of potential conflict, and opportunities to strengthen cultural diversity.
Co-Authors Al-Mujtahid, Nazil Mumtaz Azhar, Anang Anas Erwan Efendi Khairiah, Nona Kustiawan, Winda Matondang, Abdul Rahman