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All Journal Jurnal Al Azhar Indonesia Seri Ilmu Sosial Mediator: Jurnal Komunikasi Journal of Nahdlatul Ulama and Contemporary Islamic Studies
Ulfa, Marwa
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Use of Instagram for Promoting Private Higher Education In Jakarta Indonesia Ulfa, Marwa; Hariyati, Farida; Akbari, Deni Adha
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2166

Abstract

Social media is used by various organizations, including private universities, for various promotional activities. Muhammadiyah University Prof. Dr. HAMKA (UHAMKA) as one of the largest universities in Jakarta Indonesia uses social media to share various kinds of information. This paper analyzes the use of Instagram in promoting private universities. This study uses a qualitative approach, supplemented by content analysis based on big data, accompanied by in- depth interviews with members of the UHAMKA Bureau of Promotion and New Student Admissions who are responsible for managing promotional content on the @uhamkatv Instagram account. The findings reveal that there are several factors that have a significant influence on the performance of Instagram content, namely (1) post type: according to Virol’s application analysis, images tend to perform better than videos in terms of engagement and reach. ; (2) format: albums tend to perform better than other formats, such as stories or reels; (3) the theme has a significant impact on engagement; (4) emotion: content that makes people feel happy, inspired, or entertained is usually better than other types of content; and (5) consistency: consistent posting frequency and timing are critical to maintaining audience interest and expanding its reach.
Pemaknaan Sosial “Pare Jahat” di Kalangan Pelajar Perantau di Kampung Inggris Kecamatan Pare, Kediri, Jawa Timur Ulfa, Marwa; Prakoso, Bayujati; Hariyati, Farida
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 6, No 2 (2025): Juni 2025
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v6i2.3466

Abstract

Kampung Inggris Pare yang bertepatan di desa Tulungrejo, Kecamatan Pare, Kabupaten Kediri, Jawa Timur adalah salah satu kampung yang menjadi destinasi para pelajar dalam meningkatkan dan mengasah kemampuan bahasa inggris. Para pelajar diketahui datang ke kampung ini berasal dari daerah yang berbeda-beda dan mempunyai durasi belajar yang berbeda-beda. Di kampung ini terdapat fenomena sosial “orang datang dan pergi” sehingga terbentuklah stigma sosial “Pare Jahat” yang berkembang di masyarakat sekitar atau lingkungan para pelajar perantau. Berdasarkan pengalamatan peneliti bahwa kampung ini terkenal sebagai tempat singgah para pelajar. Tujuan penelitian ini untuk mengeksplorasi pemaknaan sosial terkait stigma “Pare Jahat”. Penelitian ini merupakan penelitian kualitatif eksploratif dengan paradigma konstruktivisme, metode fenomenologi dengan teknik pengumpulan data observasi, dokumentasi, wawancara mendalam serta teknik analisis data yang digunakan adalah triangulasi data, dan menggunakan teori Coordinated Management of Meaning (CMM). Hasil penelitian ini menunjukan bahwa Para pelajar perantau memiliki proses pemaknaan yang berbeda-beda mengenai stigma sosial “Pare Jahat” di Kampung Inggris Pare Jawa Timur. Fakta di lapangan menunjukan bahwa interaksi sosial memiliki peran yang penting dalam pengkoordinasian makna individu sebagai makhluk sosial.   Kata kunci: CMM; Kampung Inggris; Pelajar Perantau; Stigma Sosial
Transformasi Komunikasi Dakwah dan Pengaruhnya terhadap Praktik Keagamaan Masyarakat Muslim di Indonesia Ulfa, Marwa
NAHNU: Journal of Nahdlatul Ulama and Contemporary Islamic Studies Vol. 2 No. 2 (2024): NAHNU
Publisher : LAKPESDAM MWCNU Palengaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63875/nahnu.v2i2.58

Abstract

Effectiveness in conveying da'wah messages is also influenced by the media used by Da'i, especially in the digital era. The focus of the study in this research is the transformation of digital da'wah communication which has an impact on the religious practices of Indonesian society. The findings show a significant change in the methods and media of da'wah which are now dominated by digital platforms, such as social media and internet-based applications, which enable the delivery of religious messages to be more interactive and easily accessible. Apart from that, this transformation also creates a new interaction space where people can participate in direct religious discussions, connecting religious leaders and communities virtually. However, challenges to the authority and authenticity of religious messages on digital platforms need to be considered, considering the increasingly diverse content of preaching. The recommendation for further research is to be able to study it in more depth, such as a case study that focuses on the psychological impact of digitalization of preaching and transcendental communication among Muslims.   Fokus kajian dalam penelitian ini adalah transformasi komunikasi dakwah digital berdampak pada praktik keagamaan masyarakat Indonesia. Hasil dari penelitian ini mendeskripsikan dan mengklasifikasikan berbagai bentuk pergeseran praktik keagamaan masyarakat Indonesia yang di sebabkan karena adanya perubahan dalam metode dan media dakwah yang kini didominasi oleh platform digital, seperti media sosial dan aplikasi berbasis internet, yang memungkinkan penyampaian pesan agama lebih interaktif dan mudah diakses. Selain itu, transformasi ini juga menciptakan ruang interaksi baru di mana masyarakat dapat berpartisipasi dalam diskusi keagamaan secara langsung, menghubungkan tokoh agama dan komunitas secara virtual. Namun, tantangan otoritas dan keaslian pesan agama dalam platform digital perlu diperhatikan, mengingat konten dakwah yang semakin beragam. Harapannya penelitian ini mampu meningkatkan khazanah pengetahuan umat muslim terutama di Indonesia.
Co-Authors Akbari, Deni Adha Hariyati, Farida Prakoso, Bayujati