Garuda - Garba Rujukan Digital

Does The Lecturers’ Innovativeness Drive Online-Learning Adoption in Higher Education? A Study based on Extended TAM Purwandari, diah; Saparudin, Mohamad; Wulan, Mulyaning; Akbari, Deni Adha; Kania, Azzura
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol 13, No 2 (2024): JULY
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v13i2.2122

Adoption and intention to use online learning is a developing area of education research. Despite a large body of research on online learning acceptance, more is needed to know about the factors that impact lecturers' intentions to continue utilizing online learning. The purpose of this study is to give empirical evidence regarding the acceptance of online learning. The proposed model is based on the technology acceptance model (TAM). Several hypotheses were created using the TAM Model, utilizing lecturers' personal innovativeness as an external varaibel. This study used structural equation modeling (SEM-PLS) to investigate technology use among 180 lecturers. The findings suggested that the proposed model accurately predicted the desire to continue using e-learning. Lecturers' innovativeness had a significant impact on perceived usefulness (PU), perceived ease of use (PEOU), and intention to continue using e-learning. Perceived usefulness was the most important factor influencing the intention to continue using e-learning. PEO had a significant influence on PU and PU was able to mediate the relationship between LPI and PEO with CI. However, PEO did not.

Analisis User Interface Website SIAM UNPRI Berbasis Eye Tracking Indra, Evta; Farhan, Muhammad; Lumbanraja, Lamtiur Rondang Wulan; Karim, Anggie Monica; Mariyanti, Eka; Akbari, Deni Adha; Edison, Rizki Edmi
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 6 No 3 (2024): Juli 2024
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v6i3.1387

This research aims to analyze the visual attention of the User Interface/User Experience (UI/UX) of the Student Academic Information System (SIAM) website at Prima Indonesia University (Unpri) based on eye tracking to enhance user experience. Unpri, as a progressive educational institution, has utilized information technology to provide academic services for students through the online SIAM. However, the complexity of some features within the learning platform often poses difficulties for certain students in its usage. In order to improve the effectiveness and efficiency of the SIAM website, this research employs eye tracking methodology to observe users' eye movements while interacting with the website interface. The findings of this research are expected to provide valuable insights to the campus administration to enhance user experience, thus making the SIAM website a more effective and efficient system in supporting the learning process and academic administration at Unpri.

Comparing the Effectiveness of Human and AI-Generated Endorsers in Advertising Campaigns Akbari, Deni Adha; Sumarwan, Ujang; Hasanah, Nur; Edison, Rizki Edmi
Agregat: Jurnal Ekonomi dan Bisnis Vol. 7 No. 2 (2023)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol7.i2/12491

This review explores the contrasting roles of machine-driven and human endorsers in advertising campaigns, assessing their ability to engage consumer visual attention. With its ability to tailor content and predict consumer responses, the machine-driven approach has brought new dimensions to advertising, though its influence may differ across various demographic groups. Conversely, human endorsers substantially impact consumer decisions because they can form emotional bonds, enhance authenticity, and build trust. The review encourages a perspective that sees machine-driven and human endorsers not as rivals but as complementary forces, with further studies needed to investigate how to combine these elements best.

Assessing the Engagement Strategies of Indonesia’s Top 5 Universities on Instagram Akbari, Deni Adha; Rochaety , Eti; Wulan, Mulyaning; Purwandari, Diah; Adji, Fanina
Agregat: Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2024)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol8.i2/16005

This research aims to assess the engagement strategies of Indonesia's top 5 universities on Instagram, analyzing how these strategies enhance interaction with the audience. Utilizing a combination of content analysis and machine learning, the study scrutinizes various elements like posting frequency, content type, and usage of hashtags. The findings reveal that strategic content placement, emotional appeal, and the incorporation of interactive elements significantly bolster engagement. These strategies are particularly effective in fostering a vibrant academic community and enhancing the universities' outreach efforts. This study contributes to the understanding of digital engagement in higher education and offers actionable insights for optimizing social media marketing strategies.

A PERANAN INKUBASI BISNIS DAN EKONOMI KELEMBAGAAN PADA PROSES PEMBENTUKAN KOPERASI WANITA PERTAMA DI PROVINSI DKI JAKARTA Chandra, Dicky; Akbari, Deni Adha
SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Vol. 3 No. 2 (2020): Oktober
Publisher : Faculty of Economics and Business, University of Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/syukur_vol2/is2pp55-64

PKH encourages KM to have access to basic social services of health, education, food and nutrition, and other protection programs. However, the results of this program are still far from expected. The Ministry of Social Affairs through the collaboration between the Central Jakarta Social Service Office and the Muhammadiyah Prof. Dr. HAMKA University has started its first step with the theme "Counseling Family Development" and delivered the material "Financial Governance for Beneficiary Families (KPM) of the Family Hope Program (PKH) Senen District". The author gets a fact that turns out to be different. Of the 899 KPM invited, only 47 KPM attended. Most of them admitted that the social assistance funds received were used for consumptive purposes (not in accordance with the designation set by the Government Program). The PKH Facilitator of Senen District responded to the author's idea and asked the author and the FEB UHAMKA team to initiate the birth of the first or pioneer Consumer Cooperative in the DKI Jakarta area named "Koperasi TAMARA (Koperasi Wanita Mandiri Sejahtera)" and conduct regular guidance on the Cooperative, where all elements involved in it are women

The Use of Instagram for Promoting Private Higher Education In Jakarta Indonesia Ulfa, Marwa; Hariyati, Farida; Akbari, Deni Adha
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2166

Social media is used by various organizations, including private universities, for various promotional activities. Muhammadiyah University Prof. Dr. HAMKA (UHAMKA) as one of the largest universities in Jakarta Indonesia uses social media to share various kinds of information. This paper analyzes the use of Instagram in promoting private universities. This study uses a qualitative approach, supplemented by content analysis based on big data, accompanied by in- depth interviews with members of the UHAMKA Bureau of Promotion and New Student Admissions who are responsible for managing promotional content on the @uhamkatv Instagram account. The findings reveal that there are several factors that have a significant influence on the performance of Instagram content, namely (1) post type: according to Virol’s application analysis, images tend to perform better than videos in terms of engagement and reach. ; (2) format: albums tend to perform better than other formats, such as stories or reels; (3) the theme has a significant impact on engagement; (4) emotion: content that makes people feel happy, inspired, or entertained is usually better than other types of content; and (5) consistency: consistent posting frequency and timing are critical to maintaining audience interest and expanding its reach.

The Influence of Green Marketing, Environmental Awareness, and Consumer Value on Sustainable Purchase Intentions Wulandjani, Harimurti; Akbari, Deni Adha; Arniwita, Arniwita; Mayratih, Siska; Purwaningsih, Nining; Sudarmanto, Eko
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1764

This study examines the influence of green marketing, environmental awareness, and consumer values on sustainable purchasing intentions in Indonesia. Using a quantitative approach with a sample size of 150 respondents, data were collected via a Likert scale (1-5) and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) software. The findings reveal that all three constructs significantly and positively influence sustainable purchasing intentions, with environmental awareness emerging as the strongest determinant. Green marketing initiatives effectively enhance consumer trust, while consumer values play a critical role in aligning ethical consumption with purchasing behaviors. The study underscores the importance of integrating environmental awareness campaigns and value-driven marketing strategies to promote sustainable consumption in Indonesia. Recommendations for businesses and policymakers are provided to further advance sustainable practices in the region.

Does The Lecturers’ Innovativeness Drive Online-Learning Adoption in Higher Education? A Study based on Extended TAM Purwandari, diah; Saparudin, Mohamad; Wulan, Mulyaning; Akbari, Deni Adha; Kania, Azzura
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 13 No. 2 (2024): JULY
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v13i2.2122

Adoption and intention to use online learning is a developing area of education research. Despite a large body of research on online learning acceptance, more is needed to know about the factors that impact lecturers' intentions to continue utilizing online learning. The purpose of this study is to give empirical evidence regarding the acceptance of online learning. The proposed model is based on the technology acceptance model (TAM). Several hypotheses were created using the TAM Model, utilizing lecturers' personal innovativeness as an external varaibel. This study used structural equation modeling (SEM-PLS) to investigate technology use among 180 lecturers. The findings suggested that the proposed model accurately predicted the desire to continue using e-learning. Lecturers' innovativeness had a significant impact on perceived usefulness (PU), perceived ease of use (PEOU), and intention to continue using e-learning. Perceived usefulness was the most important factor influencing the intention to continue using e-learning. PEO had a significant influence on PU and PU was able to mediate the relationship between LPI and PEO with CI. However, PEO did not.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DALAM PEMBELIAN GULAI TIKUNGAN BLOK M Khasan, Muhammad Fuad; Rochaety, Ety; Akbari, Deni Adha
Jurnal Ilmu Manajemen (JIMMU) Vol. 6 No. 1 (2021)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v6i1.10130

Â Â Â Â Â Â Â Â Â Â Â Â Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan kualitas layanan terhadap keputusan pembelian. Data dikumpulkan dengan menggunakan kuesioner dari 100 responden dari komunitas kebayoran lama utara ja yang pernah mengunjungi gulaitikungan blok m. pengolahan data menggunakan analisis regresi dengan menggunakan statistik ibm spss 25. Hasil penelitian menemukan bahwa kualitas produk dan kualitas layanan media berpengaruh positif dan signifikan terhadap kepuasan konsumen. , hal ini terlihat dari hasil nilai fhitung sebesar 108,253 lebih besar dari nilai tabel (n = 98, 2) 3,09 atau 108,253 > 3,09 dan nilai signifikansi 0,000 < 0,05 yang berarti variabel bebas (x ), yaitu kualitas produk, kualitas pelayanan, secara bersama-sama atau simultan berpengaruh signifikan terhadap variabel terikat (y) yaitu kepuasan konsumen. Hasil ini menunjukkan bahwa dengan meningkatkan kualitas produk dan kualitas pelayanan gulaitikunganblok m diharapkan dapat meningkatkan kepuasan pelanggan. kepuasan konsumen dapat ditingkatkan dengan meningkatkan kualitas produk dan kualitas layanan.Kata Kunci:Â Kualitas Produk, Kualitas Pelayanan, Kepuasan Pelanggan.Â Â Â Â Â Â Â Â Â Â Â Â This studi aims to determine the effect of product quality and service quality on purchasing decisions. the data were collected using a questionnaire from 100 respondents from the kebayoran lama utara ja community who had visited gulaitikungan blok m. the data were processed using regression analysis using ibm spss statistics 25. the results of the studi found that product quality and service quality media had a positive and significant effect on consumer satisfaction. , this can be seen from the results of the value of fcount of 108,253 greater than the value of the table (n = 98, 2) 3.09 or 108,253> 3.09 and the significance value of 0.000 <0.05, which means the independent variable (x), namely product qualyoity, service quality, together or simultaneously have a significant effect on the dependent variable (y), namely consumer satisfaction. these results indicate that to improve product quality and service quality gulaitikunganblok m is expected to increase customer satisfaction. consumer satisfaction can be increased by improving product quality and service quality.Keywords:Â Product Quality, Service Quality, Customer Satisfaction.

Investigating visual engagement of Generation Z with presidential campaign infographics through Eye-Tracking technology Indra, Evta; Hizkia, Hidayati; Ginting, Hardiansah; Stanley, Calvin; Harnita, Pratiwi Cristin; Akbari, Deni Adha; Edison, Rizki Edmi
Journal of Natural Sciences and Mathematics Research Vol. 10 No. 1 (2024): June
Publisher : Faculty of Science and Technology, Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study was designed to investigate the visual engagement of Generation Z with Indonesian presidential election campaign infographics utilizing eye-tracking technology. Notably, Generation Z forms a significant segment of first-time voters in the 2024 General Election and plays an integral role in political decision-making processes. Despite their pivotal role, a marked disengagement with political activities among this demographic presents significant challenges. Prior research has demonstrated that visual attention is modulated by experiential factors and personal biases. Consequently, this investigation seeks to elucidate the impact of infographics on the visual attention of participants with pre-established preferences for presidential candidates. Employing eye-tracking technology facilitated an objective assessment of the participants' subconscious reactions to the infographics. This study analyzed the distribution of visual attention across six defined Regions of Interest (ROI) among 60 participants. The findings reveal that 50% of the participants directed their gaze predominantly at the names of the candidate pairs, 27% at the image of the presidential candidate, 15% at quotes, 5% at the image of the vice-presidential candidate, 2% at the candidate number, and 1% at the vision statement. Additionally, it was observed that 55% of the participants consistently fixated on the infographics that corresponded to their preferred candidate pair from the onset to the conclusion of the recording, while 45% demonstrated variability in their viewing patterns. These insights afford valuable implications for political strategists aiming to forge more effective communication strategies with Generation Z, thereby enhancing their engagement in the political discourse, particularly in the context of general elections.

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