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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pengabdian UMKM
Pradipta, Refius
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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PENDAMPINGAN BRAND POSITIONING UMKM CIRENG BU SUKARNI DESA PASIR LOR KECAMATAN KARANGLEWAS KABUPATEN BANYUMAS Putri, Kharin Anggraheni; Wijayanti, Ratih; Hardini, Yunita Tri; Pradipta, Refius
Jurnal Pengabdian UMKM Vol. 2 No. 1 (2023): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v2i1.24

Abstract

Usaha untuk mengembangkan UMKM di Indonesia merupakan salah satu aspek yang menjadi perhatian pemerintah dalam pembangunan ekonomi Pendampingan UMKM oleh mahasiswa meupakan salah satu kegiatan pengabdian masyarakat. Dari survei yang sudah dilakukan, ditemukan beberapa permasalahan yang dihadapi masyarakat di Desa Pasir Lor Kecamatan Karanglewas Kabupaten Banyumas seperti belum dapat menerapkan strategi branding dalam proses penjualan produk dan belum mampu mengikuti tren digital branding. Hal ini menunjukkan pengelolaan usaha konvensional oleh Pelaku usaha UMKM perlu dibekali ilmu dan sosialisasi mengenai manajemen yang baik dalam mengelola usaha. Terdapatnya beberapa kelemahan dalam pengelolaan oleh pelaku usaha UMKM di desa Pasir Lor dikarenakan kurangnya edukasi dalam pembekalan ilmu serta produk. Pendampingan UMKM ini dilakukan agar pelaku usaha memahami bagaimana menghasilkan produk berkualitas dan dapat dipastikan hygienis serta pemilik UMKM memiliki sistem manajemen yang baik dalam mengelola bisnisnya.
PERCEIVED EXAGGERATED DAN BRAND TRUST TERHADAP REPURCHASE INTENTION MELALUI ATTITUDE TOWARD ADVERTISING (STUDI PADA PRODUK SKINCARE DI INDONESIA) Savitri, Salsabila Diah; Pradipta, Refius
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 2 (2025): Volume10 Nomor 2, Juni 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i2.30764

Abstract

This study takes the title: ‘’The Influence of Perceived Exaggeration and Brand Trust on Repurchase Intention Mediated by Attitude Toward Advertising (A Study on Skincare Products in Indonesia)’’. The aims of this study is to develop a framework to investigate the mediating role of attitude toward advertising for the relationship between perceived exaggerated, brand trust and repurchase intention.The sample in this research was 250 respondents who were taken using a purpose random sampling method. Further, structural equation model with the help of AMOS 29.0 software was used to test the relationship among the proposed constructs. This paper has considered perceived exaggerated and brand trust as exogenous construct, attitude toward advertising as a mediating construct and repurchase intention as endogenous construct. The result it shows that: (1) perceived exaggerated has a significant positive effect on repurchase intention. (2) brand trust has a significant positive effect on repurchase intention. (3) perceived exaggerated has a significant positive effect on attitude toward advertising. (4) brand trust has a significant positive effect on attitude toward advertising. (5) attitude toward advertising has a significant positive effect on repurchase intention. (6) attitude toward advertising mediate the effect of perceived exaggerated on repurchase intention. (7) attitude toward advertising mediate the effect of brand trust on repurchase intention. Keyword : Perceived Exaggerated, Repurchase Intention, Brand Trust, Attitude Toward Advertising
The Effect of Greenwashing on Switching Intention: The Mediating Roles of Green Consumer Confusion and Perceived Consumer Skepticism, and the Moderating Role of Green Perceived Risk (A Case Study on PlantBottle Coca-Cola Consumers among Indonesian Citizens) Prabaningrum, Meliyana Rizki; Suliyanto, Suliyanto; Pradipta, Refius
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5261

Abstract

This study investigates the influence of greenwashing on switching intention by examining the roles of green perceived risk, green consumer confusion, and perceived consumer skepticism. A quantitative approach was employed, using surveys distributed to Indonesian consumers who had purchased PlantBottle Coca-Cola products in eight different countries. A total of 120 valid responses were collected and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS software. The results indicate that greenwashing does not have a direct effect on switching intention. Furthermore, green consumer confusion does not mediate this relationship. However, perceived consumer skepticism significantly mediates the relationship between greenwashing and switching intention. Additionally, green perceived risk does not moderate the effect of greenwashing on switching intention. These findings underscore the importance for companies to communicate environmental claims transparently and credibly. Misleading sustainability messages may foster consumer skepticism, which can ultimately undermine brand loyalty and increase switching behavior. In the context of eco-friendly branding, this study contributes to a deeper understanding of the psychological mechanisms that drive negative consumer reactions to greenwashing.
Co-Authors Hardini, Yunita Tri Prabaningrum, Meliyana Rizki Putri, Kharin Anggraheni Ratih Wijayanti, Ratih Savitri, Salsabila Diah Suliyanto Suliyanto