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All Journal Journal of Research in Social Science and Humanities
Aliyah, Hikmatul Aliyah,
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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IMPACT OF SERVICES AND PRICES ON CONSUMER DECISIONS IN MM 46 WAY EAST LAMP Sugiono, Sugiono; Sulastri, Susi; Aliyah, Hikmatul Aliyah,; Ichsan, Ichsan
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.170

Abstract

This research is quantitative research using survey methods. The sample technique used is purposive sampling. The total sample in this study is 100 MM46 Way Jepara consumer respondents who have made a purchase transaction. Data processing techniques use validity tests, realism tests, classical assumption tests and hypothesis tests. The software used to analyze the data is SPSS 16.0. The results of this study using the T-Test showed that (1) Quality of Service has a partial influence on a purchase decision with a significance of 0.003. (2) Price has an influence partial on a buying decision with the significance value of 0.038. (3) Quality of the Service, and Price has a simultaneous influence upon a decision of purchase with a significant value of 0.000.
Co-Authors Ichsan Ichsan Sugiono Sugiono Sulastri, Susi