Journal of Research in Social Science and Humanities
Vol 4, No 2 (2024)

IMPACT OF SERVICES AND PRICES ON CONSUMER DECISIONS IN MM 46 WAY EAST LAMP

Sugiono, Sugiono (Unknown)
Sulastri, Susi (Unknown)
Aliyah, Hikmatul Aliyah, (Unknown)
Ichsan, Ichsan (Unknown)

Article Info

Publish Date
09 Aug 2024

Abstract

This research is quantitative research using survey methods. The sample technique used is purposive sampling. The total sample in this study is 100 MM46 Way Jepara consumer respondents who have made a purchase transaction. Data processing techniques use validity tests, realism tests, classical assumption tests and hypothesis tests. The software used to analyze the data is SPSS 16.0. The results of this study using the T-Test showed that (1) Quality of Service has a partial influence on a purchase decision with a significance of 0.003. (2) Price has an influence partial on a buying decision with the significance value of 0.038. (3) Quality of the Service, and Price has a simultaneous influence upon a decision of purchase with a significant value of 0.000.

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Journal Info
Journal of Research in Social Science and Humanities
Website

Abbrev

jrssh

Publisher

UK Institute

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Description

Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: ...