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All Journal Economica: Journal of Economic and Economic Education
Eliza, Eliza -
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Economics, Econometrics & Finance Education

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ANALYSIS OF COMPANY VALUE WITH MODERATION OF CORPORATE SOCIAL RESPONBILITY TO INFLUENCE FINANCIAL PERFORMANCE AND CAPITAL STRUCTURE IN MANUFACTURING Eliza, Eliza -; Zefriyenni, Zefriyenni; Saludin, Mohamad Nasir; Nasrah, Rasidah; Mulya, Jumiatul
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 13, No 1 (2024): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2024.v13.i1.8552

Abstract

This research was conducted to examine matters related to the variables studied. The objectives of this research are, 1) To determine the influence of financial performance and capital structure on company value, 2) To determine the influence of capital structure on company value, 3) To determine the influence of financial performance on company value and disclosure of corporate social responsibility as a moderating variable in manufacturing companies, and 4) To determine the effect of capital structure on company value and disclosure of corporate social responsibility as a moderating variable in manufacturing companies listed on the BEI in 2018-2022. The sample for this research is manufacturing companies listed on the Indonesian stock exchange in 2018-2022 which were selected using a purposive sampling method with predetermined criteria. In this research, panel data regression analysis was carried out using the E-EVews 12 software program. The results of this research are, 1) Financial Performance partially has a positive and significant effect on Company Value in Manufacturing Companies on the Indonesia Stock Exchange in 2018-2022, 2) Capital Structure has no partial effect on Company Value in Manufacturing Companies on Indonesia Stock Exchange in 2018-2022, 3) Financial Performance does not have a significant effect on Company Value which is partially moderated by Corporate Social Responsibility in Manufacturing Companies on the Indonesian Stock Exchange in 2018-2022, and 4) Capital Structure partially does not has a significant effect on Company Value which is moderated by Corporate Social Responsibility in Manufacturing Companies on the Indonesia Stock Exchange in 2018-2022.
PROFITABILITY AS A MODERATING FACTOR AFFECTING THE VALUE OF ENERGY SECTOR COMPANIES LISTED ON THE IDX Eliza, Eliza -; Yeni, Fitri; Jufri, Annisa Rama
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 13, No 2 (2025): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2025.v13.i2.9361

Abstract

This study aims to examine the effect of Investment Opportunity Set, Dividend Policy, and Good Corporate Governance on Firm Value with Profitability as a moderating variable. The population in this study were energy sector companies listed on the Indonesia Stock Exchange (IDX) in the 2019-2023 period. The research sample was selected using a purposive sampling technique, which resulted in 17 energy sector companies with a total of 85 observations. This study uses secondary data and is analyzed using the panel data analysis method. The results of the study indicate that Investment Opportunity Set and Dividend Policy have no effect on Firm Value, while Institutional Ownership has an effect on Firm Value. In addition, Investment Opportunity Set moderated by Profitability has a significant effect on Firm Value in energy sector companies listed on the Indonesia Stock Exchange in the 2019-2023 period. However, Dividend Policy and Institutional Ownership moderated by Profitability have no effect on Firm Value in energy sector companies listed on the Indonesia Stock Exchange in the 2019-2023 period.
ANALYSIS OF E-MARKETING, SOCIAL MEDIA MARKETING, AND E-WOM ON CONSUMER PURCHASE DECISIONS Eliza, Eliza -; Leni, Puspa; Mulya, Jumiatul; Megawati, Megawati
JURNAL ECONOMICA : Research of Economic And Economic Education Vol 12, No 1 (2023): Economica: Journal Of Economic And Economic Education
Publisher : Economic Education Faculty of Economics and Business Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/economica.2023.v12.i1.6876

Abstract

The purpose of this study is to examine the effect of E-marketing and social media marketing toward consumer purchase decisions during the post Covid-19 pandemic with E-WOM as the mediating variable. The sample in this study were 238 respondents who shopped online at Ecommerce during the post Covid-19 pandemic. The sampling technique used of the reserach was non probability sampling through purposive sampling technique. Technique of data analysis was using SmartPLS. The results of the study show that the direct effect of social media marketing on purchase decisions is not significant, the direct effect of social media marketing on E-WOM is positive and significant. The direct effect of E-marketing on purchase decisions has a positive and significant effect, the direct effect of E-marketing on E-WOM has a positive and significant effect. The direct effect of                 E-WOM on purchase decisions is positive and significant. The effect of social media marketing and E-marketing through E-WOM is not significant for consumer purchase decisions during the post Covid-19 pandemic. It can be said that the consumer purchasing decisions during the post Covid-19 pandemic are influenced by E-marketing, social media marketing, and E-WOM.
Co-Authors Fitri Yeni, Fitri Jufri, Annisa Rama Megawati - Mulya, Jumiatul Nasrah, Rasidah Puspa Leni Saludin, Mohamad Nasir Zefriyenni Zefriyenni, Zefriyenni