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All Journal JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan
Riansaputri, Hesti Dwi
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Religion Humanities Economics, Econometrics & Finance Social Sciences

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Implementation Of Sharia Marketing Mix In Tirta Agung Tourism Sukosari Village Bondowoso Regency Subagio, N. Ari; Mahardiyanto, Agus; Riansaputri, Hesti Dwi; Zulfikri, Robby Reza; Ariyanti, Rini
Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Vol. 8 No. 1 (2024): Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe)
Publisher : Institut Agama Islam Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jeskape.v8i1.2793

Abstract

This research aims to determine and evaluate the implementation of the Sharia marketing mix in Tirta Agung tourism, Sukosari Village, Bondowoso Regency. This type of research uses a descriptive qualitative approach with case studies. Researchers used primary data and secondary data obtained through interviews, observation and documentation. Data analysis techniques use data collection, data reduction, data display and conclusion drawing. Analysis of the validity of the data used is the triangulation technique. The research results concluded that the concept of implementing the tourism marketing mix for Tirta Agung, Sukosari Village, Bondowoso Regency uses sharia principles. By applying indicators to the 9P sharia marketing mix which consists of Product, Price, Place, Promotion, Process, People, and Physical Evidence, Promise, and Patience.
Co-Authors Ariyanti, Rini Mahardiyanto, Agus N. Ari Subagio Robby Reza Zulfikri