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All Journal BUDGETING : Journal of Business, Management and Accounting
Nasrulloh, Andryan Isa
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Humanities Social Sciences

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Pengaruh Harga serta Suasana Tempat terhadap Kepuasan Konsumen pada Warung Mbah Mut Dusun Suro Desa Sidomulyo Nasrulloh, Andryan Isa; Mala, Iva Khoiril; Sutantri, Sutantri
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.8944

Abstract

This research was conducted with the aim of evaluating how the prices and atmosphere of Mbah Mut coffee stall influence customer satisfaction. The study employed a quantitative method with a survey as its framework, and a random sampling method was used to gather data from 100 respondents. Data collection techniques in this research utilized a questionnaire assisted by the SmartPLS 4 application. The results of the study indicate that the prices and atmosphere of the stall have a positive impact on customer satisfaction at Mbah Mut Coffee Stall. Furthermore, these findings also demonstrate that both the price and atmosphere of the stall positively affect the satisfaction level of customers who consume coffee at Mbah Mut Coffee Stall. Keywords: Atmosphere, Customer Satisfaction, Price.
Co-Authors Iva Khoiril Mala Sutantri Sutantri