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The Impact Facilities and Promotion on Purchase Decision at Hotel Forte Balibo, Timor-Leste Guterres, Alexandre de Sousa; Goncalves, Manuel; Soares, Elsa Da Costa; Sikki, Nurhaeni
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.231

Abstract

The objective of this research was to test and analyses the Facility influence the Purchase Decision at Hotel Forte Balibo, and to test and analyses the Promotional Analysis influence the Purchase Decision at Hotel Forte Balibo. The method used in conducting this research is a quantitative descriptive method. Hypothesis Results Test T (H1) Facility (X1) for Purchase Decision (Y), from the SPSS output results shows that the T-count value of the independent variable Facility (X1) with a level of 2,992 > and the Table value with a level of 1.676 or T-count > Table with an error rate of 0.05 or 5% With a level of confidence 95%. Meanwhile, the T-test hypothesis (H2) of the Promotion (X2) of the Purchase Decision (Y), from the SPSS output results, shows that the value T-count of the independent variable Promotion (X2) with a level of Facilities have a positive and significant influence on purchase decisions. The meaning of good facilities will increase Purchase Decision. The meaning of Consumers is to see A facility that generates indicators such as Special Plan, wrong design, Equipment, Illumination, Color and message that is transmitted in graphs will motivate and increase the Purchase Decision at Hotel Forte Balibo. Promotion has a positive and significant influence on Purchase Decision. This means that the Promotion that; good will increase the Purchase Decision. Means that consumers provide a Promotion value derived from the indicator.
Firm Size and Firm Value in Manufacturing Companies Listed on The Indonesia Stock Exchange: Does Profitability Mediate The Relationship? Lestari, Elly; Setyawati, Yuni; Indah, Sri; Hirdinis, Hirdinis; Goncalves, Manuel
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.833

Abstract

Background: Firm value is a measure of an investor's opinion of a business's overall performance and is frequently directly related to stock prices. Increased market trust in the company's future potential as well as its present performance might result from a strong firm value.Purpose:  Research objective is to confirm the effect of company size -listed on the Indonesia Stock Exchange within the manufacturing sector- on the firm value. Furthermore, this study also investigate the role of profitability as an intervening factor. Design/methodology/approach: The focus of the investigation is on the manufacturing firms that have disclosed their financial reports up to the year 2018. To ensure a comprehensive sample for research purposes, we selected a saturated sample of 14 firms from this population, resulting in 98 observations. Path analysis is employed to test the hypotheses. Finding/Result: The research findings indicate that company size exerts both a direct and indirect influence on firm value, with profitability acting as a moderating factor in this relationship. Specifically, an increase in profitability has a positive impact on a company's value. Conclusion: The size of a business can enhance investor confidence, as larger companies are typically more visible and accessible sources of information, and” they have the potential to achieve greater profitability, consequently contributing to their overall value.Originality/Value: Profitability acts as a crucial mediator that enhances our understanding of how firm size influences firm value. Keywords: firm size, profitability, firm value, Indonesia Stock Exchange, manufacturing companies
When clicking becomes uncontrollable: The moderating role of fear of missing out and perceived enjoyment Ardyan, Elia; Sanapang, Gracela Marisa; Goncalves, Manuel
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i2.19316

Abstract

Indonesia's live-stream-selling business is experiencing growth as more social media vendors are embracing live-streaming platforms. Online live selling has rendered purchasers vulnerable to compulsive purchasing and the dopamine trap, as it generates a feeling of exhilaration and social coercion. This research investigates the moderating effects of fear of missing out (FOMO) and perceived satisfaction on the relationship between the perceived usefulness of live streaming and online compulsive buying activity. The respondents in this study were 154 people who had watched live streaming of social commerce and carried out online compulsive buying activities. This study uses convenience sampling as a technique to determine the sample. Each question item is assessed using seven scales. This study uses structural equation modeling partial least squares to analyze the data. This research shows that the influence of the perceived usefulness of live streaming can increase online compulsive buying activity. Apart from that, the critical role of FOMO and perceived enjoyment can moderate the influence of the perceived usefulness of live streaming on online compulsive buying activity. This study makes a valuable contribution to the field of dual process theory. This study also offers practical implications for managers, highlighting the undeniable impact of the fear of missing out on individuals who find satisfaction in live streaming. This fear intensifies their anxiety and desire to stay connected with others' activities, especially if they believe that participating in live streaming is crucial for maintaining relationships or staying informed.