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All Journal International Journal of Science and Society (IJSOC) Sinergi International Journal of Management and Business Multifinance Commercium: Journal of Business and Management Jurnal Ekonomi, Manajemen, Akuntansi Journal of Multidisciplinary Academic Business Studies
Guterres, Alexandre de Sousa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Materials Science & Nanotechnology Social Sciences Other

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The Impact Facilities and Promotion on Purchase Decision at Hotel Forte Balibo, Timor-Leste Guterres, Alexandre de Sousa; Goncalves, Manuel; Soares, Elsa Da Costa; Sikki, Nurhaeni
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.231

Abstract

The objective of this research was to test and analyses the Facility influence the Purchase Decision at Hotel Forte Balibo, and to test and analyses the Promotional Analysis influence the Purchase Decision at Hotel Forte Balibo. The method used in conducting this research is a quantitative descriptive method. Hypothesis Results Test T (H1) Facility (X1) for Purchase Decision (Y), from the SPSS output results shows that the T-count value of the independent variable Facility (X1) with a level of 2,992 > and the Table value with a level of 1.676 or T-count > Table with an error rate of 0.05 or 5% With a level of confidence 95%. Meanwhile, the T-test hypothesis (H2) of the Promotion (X2) of the Purchase Decision (Y), from the SPSS output results, shows that the value T-count of the independent variable Promotion (X2) with a level of Facilities have a positive and significant influence on purchase decisions. The meaning of good facilities will increase Purchase Decision. The meaning of Consumers is to see A facility that generates indicators such as Special Plan, wrong design, Equipment, Illumination, Color and message that is transmitted in graphs will motivate and increase the Purchase Decision at Hotel Forte Balibo. Promotion has a positive and significant influence on Purchase Decision. This means that the Promotion that; good will increase the Purchase Decision. Means that consumers provide a Promotion value derived from the indicator.
Analysis of Consumer Behavior in Choosing Quality Imported Used Goods Widianti, Wiwin; Sikki, Nurhaeni; Guterres, Alexandre de Sousa
Sinergi International Journal of Management and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijmb.v2i2.235

Abstract

This research is entitled "Analysis of Consumer Behavior in Choosing Imported Quality Used Goods". The aim of this research is to find out how consumers behave in choosing imported quality used goods, to find out the quality of imported quality used goods and to find out how traders maintain consumers' buying interest in choosing imported quality used goods. This research uses qualitative research using a descriptive approach, by conducting observations, interviews and documentation. The results of this research show that consumer behavior in choosing imported quality used goods is influenced by various factors, including the price of the goods being sold is relatively cheap, the quality of the goods is still good and suitable for use, there are many types of goods to choose from, and this is one of the factors in choosing used clothes at the Cimol Gedebage market. The results of this questionnaire interview show that the quality of imported used goods has good material quality, although not 100%, but in terms of suitability it is still very suitable for use. The results of this interview questionnaire are that several used goods sellers at the Cimol Gedebage market will first approach their consumers so that they feel comfortable and want to buy goods from the shop again.
THE EFFECT OF MARKETING STRATEGY AND PROMOTION ON SALES VOLUME, AT TOYOTA AUTO TIMOR-LESTE COMPANY Guterres, Alexandre de sousa; Freitas , Joao da Costa
Multifinance Vol. 2 No. 2 (2024): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i2.215

Abstract

This study aims to analyze the effect of marketing and promotion strategies on sales volume at Toyota Auto Timor-Leste. This study used quantitative and qualitative approaches, with a descriptive and analytical design. The research sample consisted of 100 customers who had made a purchase in the last 12 months and 10 company managers, who were purposively selected. Data were collected through questionnaires and in-depth interviews and then analyzed using descriptive statistical methods and linear regression to test the relationship between variables. The results show that there is a significant influence between marketing strategies, which include product, price, place, and promotion, on increasing sales volume. In addition, effective promotions through advertisements and special offers are proven to increase consumer appeal. This research provides important insights for the management of Toyota Auto Timor-Leste in formulating better marketing strategies to increase sales in a competitive market. Thus, this research contributes to the understanding of marketing dynamics in the automotive industry in Timor-Leste.
An Analysis of Human Resource Training and Development at Pizza Hut Restaurant, Riau Branch, Bandung City Priadi, Muhammad Dadi; Berliana, Regina; Guterres, Alexandre De Sousa
Commercium : Journal of Business and Management Vol. 2 No. 3 (2024): August 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i3.339

Abstract

This research was conducted to find out how training and development was provided to employees at Pizza Hut Restaurant, Riau Branch, Bandung City. The purpose of this research is to find out and analyze the training and development provided by trainers and managers at Pizza Hut, as well as the influence of training and development on employee performance at Pizza Hut Restaurant, Riau Branch, Bandung City. This research uses qualitative research methods with descriptive analysis research type. The sources obtained used data collection techniques using observation, interviews and documentation. The data analysis techniques used are data reduction, data presentation, and conclusion drawing/verification. The data validity techniques used include credibility, transferability, dependability and confirmability tests. The subject of qualitative research is the main instrument of the researcher. Meanwhile, the object of this research is Pizza Hut Restaurant, Riau Branch, Bandung City. The results of this research are (1) the training provided at Pizza Hut, Riau Branch, Bandung City is quite good, the training stages are in accordance with existing theories (2) Trainers always carry out training by reviewing it every month to test the extent of their abilities. employees (3) Performance assessment and evaluation for employees at Pizza Hut Restaurant Riau Branch, Bandung City is not going well (4) The development program carried out by managers at Pizza Hut Riau Branch is quite good, work performance increases with competition to get employee rewards , become motivated and enthusiastic at work (5) The employee accident rate has decreased where employees work in accordance with the work safety program. However, there are still tools and machines that need attention so that they can work more efficiently (6) Employee discipline shows a decreasing level, which can be caused by a lack of supervision and strict rules. Apart from that, the workforce used must be comprehensive (7) The development methods at Pizza Hut have been running in accordance with theory, but from the point of view the educational methods are still not in accordance with the theory applied. Training and development of employees at Pizza Hut must continue to be considered to improve employee performance and achieve company targets
Analysis of The Effectiveness and Efficiency of Government Policies for Valuing Veteran Rights costa, Amelia da; Guterres, Alexandre de Sousa; Cabral, Mateus Xavier da Costa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8737

Abstract

The aim of this research is to study, analyze and describe in more depth the effectiveness and efficiency of government politics to appreciate veterans' rights. Thus the author uses theoretical references in the form of analysis theory (grand theory) according to Ling Gie (1989:26) who says that analysis is the whole series. a change of mind that examines something in depth, especially studying parts and a whole to find out the characteristics of each, their relationship to each other and their role in the rounded whole. And it can also be complemented by supporting theories such as: effectiveness theory, efficiency, political theory, definition of appreciation, rights theory, and definition of veteran. In this research, the researcher used descriptive qualitative methods to describe government politics to appreciate veterans' rights, especially in Manufahi district. The research information in question is the Manufahi Veterans Commission, veterans who have received their rights and also veterans who feel marginalized from their rights as fighters, all of whom consist of of 8 people. Data collection techniques in this research are observation, documentation interviews and interactive model data analysis techniques according to Miles & Huberman (2017:247) to expedite the existing research process. The conclusion of all research results regarding the analysis of the effectiveness and efficiency of government politics in appreciating veterans' rights. The government's policy of appreciating veterans' rights has not been effective and efficient. Veterans' problems will become more complex for the government to resolve. The political and discriminatory problems resulting from the implementation of pension and renovation policies further increase the dissatisfaction of veterans. Veterans' problems will not be resolved if there are still veterans who feel marginalized. from government politics. Party system practices and favoritism in the process of collecting veteran data become obstacles for the government to solve veterans' problems if the process remains non-transparent, the influence of political parties and the family system becomes a barrier to finding solutions to veterans' problems correctly and definitively. The problem will become complicated in the future, because both individuals and groups of veterans feel dissatisfied with the politics implemented by the government.
THE INFLUENCE OF COMPETENCE AND PROFESSIONAL ETHICS OF AUDITORS ON AUDIT QUALITY AT THE ADMINISTRATIVE AND FINANCIAL COURT (TRIBUNAL DE CONTAS TIMOR-LESTE) Guterres, Alexandre de sousa; Araujo, Delia Iria Magno de; Ximenes, Elias; Godinho , Justina Gilberta
Multifinance Vol. 2 No. 1 (2024): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i1.216

Abstract

This study aimed to test and analyze the impact of Auditor Competence (X1) and Auditor Professional Ethics (X2) on Audit Quality (Y) at the Tribunal de Contas Timor-Leste. The research questions focused on determining the extent to which competence (X1) and professional ethics (X2) influence audit quality (Y). The population of the study consisted of all 50 staff members of the Tribunal de Contas, with data collected using a census method through questionnaires. Multiple linear regression analysis, T-tests, and SPSS version 21 were used for statistical analysis. The multiple linear regression equation obtained was Y = -2.006 + 0.536 + 0.321 + e, with a determination coefficient (R²) of 0.329, indicating that 32.9% of the variance in audit quality was explained by the two independent variables, while the remaining 67.1% was influenced by other factors not examined. The T-test results showed that Auditor Competence (X1) had a T-statistic value of 2.429, which was greater than the T-table value of 1.677, with a significance level of 0.019, meaning that it had a positive but insignificant effect on audit quality. On the other hand, Auditor Professional Ethics (X2) had a T-statistic value of 2.930, exceeding the T-table value of 1.677, with a significance level of 0.003, indicating a positive and significant effect on audit quality. Therefore, while competence was not a major determinant, professional ethics significantly contributed to audit quality at the Tribunal de Contas.
Analysis of the development of the tourism and creative economy sector in Bima Regency, West Nusa Tenggara Fanggidae, Rolland E.; Molidya, Aldarine; Guterres, Alexandre De Sousa
Journal of Multidisciplinary Academic Business Studies Vol. 1 No. 4 (2024): August
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v1i4.2400

Abstract

Purpose: This study aims to analyze the development of the tourism sector and the creative economy in the Bima district and the extent to which the tourism and creative economy sectors have contributed to economic growth at both the regional and national levels. Research Methodology: A descriptive qualitative approach was applied using SWOT analysis to identify internal strengths and weaknesses, as well as external opportunities and threats. Data were obtained through field observations, stakeholder interviews, and document reviews. Results: The analysis shows that Bima Regency possesses diverse tourism resources and creative economy products, but their development is uneven. Only destinations with large capital investments have progressed, while many potential attractions remain underdeveloped. Key weaknesses include limited certified tourism human resources, insufficient culinary training, low innovation among MSMEs, and weak collaboration. Conclusions: Tourism and creative economy development in Bima requires an aggressive S–O strategy that leverages strengths and opportunities by improving human resource capacity, enhancing MSME innovation, expanding culinary programs, and strengthening partnerships. Limitations: This study focused only on Bima Regency, limiting the generalizability of its findings to other regions. The qualitative nature of the research also restricts the quantitative measurement of economic impacts. Contribution: This study contributes to the regional development discourse by offering strategic insights for sustainable tourism and creative economy growth, aligning local initiatives with national policies to increase competitiveness and economic resilience.
THE AMBIGUITY OF TIMOR-LESTE'S RELATIONSHIP WITH ASEAN: EXPLORING EXCLUSIONARY PRACTICES AND MEMBERSHIP PROCESS CHALLENGES Soares, Fridolino Gama; Guterres, Alexandre De Sousa
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1213

Abstract

The presence of Timor-Leste as an independent country but not fully integrated into ASEAN creates a complex relationship ambiguity. This article explores exclusionary practices that hinder Timor-Leste's membership process in ASEAN and the challenges faced in overcoming this ambiguity. Through an analysis of regional political dynamics, the article discusses how ASEAN manages the geopolitical complexities in Southeast Asia following Timor-Leste's independence in 2002. A descriptive analytical approach is used to understand the factors influencing the ASEAN membership process for Timor-Leste. The research highlights the role of ASEAN diplomacy in managing relations with Timor-Leste inclusively, in accordance with principles of sovereignty and regional security. The study concludes that Timor-Leste's membership process in ASEAN faces significant challenges, requiring a long-term strategy evaluation to integrate Timor-Leste effectively. Recommendations include deepening broader regional cooperation, strengthening ASEAN diplomacy, and building more open dialogue with Timor-Leste. These steps are expected to pave the way for resolving relationship ambiguities and enhancing regional stability in Southeast Asia. The parameters used in this research are Institutional Theory supported by a Historical-Comparative Approach.
Co-Authors Araujo, Delia Iria Magno de Berliana, Regina Cabral, Mateus Xavier da Costa costa, Amelia da Freitas , Joao da Costa Godinho , Justina Gilberta Goncalves, Manuel Molidya, Aldarine Muhammad Dadi Priadi Rolland E. Fanggidae Sikki, Nurhaeni Soares, Elsa Da Costa Soares, Fridolino Gama Widianti, Wiwin Ximenes, Elias