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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Inovator : Jurnal Manajemen Indonesia Berdaya
Amanda, Nasyah
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis

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Green Customer Value, Green Brand Positioning, Environmental Knowledge, Emotional Satisfaction, Government Policies, Affecting Green Purchase Intention; Mediating Attitude Toward Green Brand Amanda, Nasyah; Zai, Immanuel
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7144

Abstract

The aim of this research is to evaluate the effects of green customer value, green brand positioning, environmental knowledge, emotional satisfaction, government policies on green purchase intention. And the role of attitude toward green brand which is a mediating variable in this research. This research was conducted in Batam City, Indonesia among diffrent age groups using primary data, namely questionnaires with a total of 290 respondents. The data collection technique used in this research is based on questionnaire technique. SmartPls 3 is used as the analysis technology
Co-Authors Kelvin Kelvin Melissa Melissa Qadri, Rizni Aulia Saputra, Eric Gilbert Wiliyan, Hendy Zai, Immanuel