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All Journal Jurnal Manajemen Informasi dan Administrasi Kesehatan BUDGETING : Journal of Business, Management and Accounting Economics and Digital Business Review JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi
Angga Nadiyanto Prastian
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Public Health Social Sciences

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Analisis Digital Marketing Pada UMKM (Usaha Mikro Kecil Menengah) Rumah Komunitas Kania, Kania; Prastian, Angga Nadiyanto
BUDGETING : Journal of Business, Management and Accounting Vol 6 No 1 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v6i1.10144

Abstract

Rumah Komunitas's use of digital marketing has opened up opportunities for their growth in the digitalization era. Through a digital marketing strategy that focuses on the website and various social media platforms such as Facebook, TikTok, Youtube, Instagram, and Whatsapp, Rumah Komunitas has managed to expand their reach and increase sales of their products. However, better sales results occurred through the website than through e-commerce platforms such as Shopee and Tokopedia. This research uses a qualitative method with a case study approach to dig deeper into the optimization of digital marketing in increasing sales on the Shopee platform. The data collection techniques used include observation, interviews, and documentation. This research was conducted to identify factors that influence the performance of digital marketing at Rumah Komunitas, especially with a focus on comparing the website and the Shopee platform. The results of the data analysis show that the website is superior in product sales due to its attractive store display, complete product descriptions, and ease of ordering process compared to the Shopee platform. This research provides insight into how Rumah Komunitas can improve their digital marketing effectiveness, especially on the Shopee e- commerce platform, to support their business growth and success in this digital era. Keywords: Digital Marketing, Shopee, Website.
Analisis Kualitas Pelayanan Dalam Upaya Meningkatkan Kepuasan Pelanggan Pada Hotel Sari Ater Kamboti Rianty, Salsabilla Puspa; Angga Nadiyanto Prastian
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 4 (2024): Agustus 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i4.2805

Abstract

Indonesia memiliki banyak potensi untuk pariwisata karena sejarah, budaya, keindahan alam, upacara unik, seni, kerajinan tangan, dan banyak tempat wisata menarik lainnya. Pariwisata sebagai sektor jasa menghadapi banyak masalah yang mengganggu kepercayaan konsumen, terutama mengenai alasan orang mengunjungi suatu tempat. Pemerintah Indonesia memprioritaskan pariwisata sebagai pilar ekonomi, mengingat peran pentingnya dalam pertumbuhan ekonomi. Untuk mendukung pariwisata, kebutuhan akan tempat tinggal dan restoran meningkat. Industri perhotelan di Bandung berkembang dengan cepat, menjadikannya salah satu tempat wisata favorit di Asia. Persaingan sengit di industry ini mendorong hotel untuk meningkatkan layanan mereka untuk tetap puas. Kotler (2016) menyatakan bahwa kepuasan pelanggan adalah perasaan senang atau kecewa setelah membandingkan apa yang diharapkan dari pelayanan dengan apa yang sebenarnya terjadi. Kualitas layanan yang baik adalah hal utama dan tolak ukur keunggulan dibandingkan dengan pesaing. Hotel Sari Ater Kamboti, yang merupakan hotel bintang 4 di Bandung, sedang berjuang untuk meningkatkan kualitas layanan dan fasilitasnya untuk lebih memberikan kepuasan kepada pelanggannya. Penelitian ini bertujuan untuk menilai kualitas pelayanan di Hotel Sari Ater Kamboti dalam upaya meningkatkan kepuasan pelanggan. Kebersihan kamar mandi, kondisi fisik fasilitas, dan kualitas makanan merupakan beberapa masalah fasilitas dan pelayanan yang membutuhkan perbaikan. Menurut hasil wawancara dengan pihak hotel, perbaikan yang disarankan termasuk peningkatan standard kebersihan dan pemeliharaan fasilitas, pelatihan tambahan bagi karyawan untuk menanggapi permintaan tamu dengan lebih baik, dan peningkatan keterampilan komunikasi dan pelayanan yang ramah. Untuk terus meningkatkan layanan dan fasilitas, perbaikan fasilitas dan sarana pemantauan ulasan pelanggan dari situs seperti TripAdvisor dan Traveloka sangat penting. Ini akan memperkuat reputasi hotel dan meningkatkkan daya tarik di mata wisatawan.
Analisis Motivasi Kerja Karyawan di Klinik Pratama Promedika: Faktor-faktor motivasi yang mempengaruhi kinerja karyawan Ajeng Rahma Wilanda, Ajeng; Angga Nadiyanto Prastian
Jurnal Manajemen Informasi dan Administrasi Kesehatan Vol. 7 No. 2 (2024): JMIAK
Publisher : Program Studi D3 Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jmiak.v7i2.5275

Abstract

Penelitian ini bertujuan untuk menganalisis motivasi kerja karyawan pada Klinik Pratama Promedika yang berlokasi di Jalan Permata Raya No.8 Blok A Samping, Tanimulya, Kec. Ngamprah, Kabupaten Bandung Barat, Jawa Barat. Dengan pengumpulan data melalui observasi dan wawancara kepada karyawan Klinik Pratama Promedika dengan mengambil sampel dari 10 karyawan sebagai informan. Penelitian ini menggunakan metode analisis kualitatif melalui tiga teknik pengolahaan yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa motivasi dari faktor internal dan eskternal menjadi pendorong bagi karyawan dalam melakukan pekerjaan di Klinik Pratama Promedika. Dilihat dari motivasi kerja karyawan yang berasal dari faktor internal, yaitu keinginan untuk bertahan hidup, keinginan untuk memiliki, keinginan untuk dihargai, keinginan untuk diakui, dan keinginan untuk meningkatkan jengjang karir yang lebih tinggi. Motivasi dari faktor eksternal dapat dilihat dari lingkungan kerja yang aman, pengawasan yang baik, kompensasi yang cukup, jaminan pekerjaan, status dan jabatan, serta peraturan yang fleksibel.
Analisis Kualitas Pelayanan Pasien Di Klinik Pratama Wasilah Sehat Ciparay Kota Bandung Prastian, Angga Nadiyanto; Amelia, Rosa
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1635

Abstract

Penelitian ini untuk menganalisis kualitas pelayanan pasien yang diberikan oleh Klinik Pratama Wasilah Sehat. Jenis penelitian yang akan peneliti lakukan adalah jenis penelitian kualitatif deskriptif. Penelitian kualitatif deskriptif adalah penelitian yang digunakan untuk menggambarkan, menjelaskan dan menjawab persoalan-persoalan dengan fenomena dan peristiwa yang terjadi saat ini. Hasil wawancara dengan 6 pasien dan 4 staf klinik mengenai pelayanan pasien di Klinik Pratama Wasilah Sehat menunjukkan bahwa klinik tersebut dinilai memenuhi indikator kualitas pelayanan. Pandangan ini didasarkan pengalaman langsung para pasien serta pemahaman staf tentang proses pelayanan di klinik tersebut. Evaluasi ini mencerminkan bahwa upaya klinik dalam memastikan pelayanan yang sesuai dengan standar dan harapan pasien tampaknya berhasilsimpulan yang dapat diambil adalah dari berbagai indikator yang dipertimbangkan, pasien mengungkapkan kualitas pelayanan yang diberikan perawat, dokter, dan para staf sudah baik dan tepat. Temuan utama menunjukkan bahwa klinik ini memenuhi standar kualitas pelayanan yang diharapkan, seperti fasilitas yang bersih dan nyaman, profesionalisme tinggi dari staf medis, respons yang cepat terhadap kebutuhan pasien.
Analisis Strategi Bauran Pemasaran dalam Meningkatkan Daya Saing dan Pertumbuhan Penjualan pada Perusahaan Konveksi I’nine Yusril Mahendra; Angga Nadiyanto Prastian
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2956

Abstract

This study aims to analyze the implementation of the 7P marketing mix—Product, Price, Place, Promotion, People, Process, and Physical Evidence—at I'NINE, a business engaged in the production of women's workout apparel. The research adopts a qualitative descriptive approach, utilizing data collection techniques such as interviews with the business owner, observation of production and marketing activities, and documentation of various physical aspects of the business. The research findings indicate that, in general, I'NINE has applied the marketing mix elements quite well. The products offered are of good quality and meet market needs, although there is still a lack of design variety. Pricing is set competitively based on market conditions and product quality; however, some customers perceive the prices as relatively high. The production site is strategically located and easily accessible, although it has limited storage space for raw materials and finished goods. In terms of promotion, I'NINE mainly relies on word-of-mouth and has yet to fully utilize digital media such as social media platforms and online marketplaces. The business operates with a limited but solid human resource team that demonstrates strong commitment and teamwork. The production process follows a structured sequence based on established internal standards. Physical evidence, including brand labels, product packaging, and the appearance of the workshop, is present but has not yet been optimized to project a highly professional image to customers. In conclusion, I'NINE has significant growth potential if it can enhance certain marketing aspects such as digital promotion, product diversification in line with market trends, and improved human resource management. This research is expected to serve as a reference for other small-scale garment businesses in developing more effective and sustainable marketing strategies.
Analisis Strategi Bauran Promosi sebagai Upaya Meningkatkan Minat Beli Konsumen pada Produk Perusahaan Mikcout Project Harri Ramdhani; Angga Nadiyanto Prastian
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2957

Abstract

This study aims to analyze the implementation of promotional mix strategies in increasing consumer purchase interest toward products offered by Mickout Project, a local fashion brand that focuses on streetwear apparel. In the midst of increasingly tight competition in the local fashion industry, effective promotional strategies are seen as key to building competitive advantage and fostering customer loyalty. The research employs a descriptive method with a qualitative approach. Data were collected through in-depth interviews, direct observations, and documentation involving the business owner, marketing team, and several active consumers of Mickout Project. The study focuses on how the five main elements of the promotional mix—advertising, sales promotion, public relations, personal selling, and direct marketing—are implemented in the brand's marketing practices. The results show that social media platforms, such as Instagram and TikTok, are the dominant promotional channels used to reach a young and wide audience quickly. Engaging visual content, collaborations with influencers, and seasonal promotional campaigns have proven effective in increasing brand awareness and consumer engagement. However, personal selling and direct marketing strategies have not yet been utilized to their full potential, even though they hold great promise for building closer relationships with customers. The findings indicate that the applied promotional mix strategies significantly contribute to increasing consumer purchase interest, especially when combined with quality products and competitive pricing. Therefore, the alignment between promotional efforts and product value plays a crucial role in influencing positive purchase decisions. In conclusion, the study finds that a targeted, consistent, and well-aligned implementation of the promotional mix strategy—tailored to the characteristics of the target market—can enhance consumer purchase interest and foster customer loyalty. The study recommends that Mickout Project develop a more integrated promotional strategy while strengthening personal approaches through direct marketing to deepen consumer relationships.
Kajian Strategis terhadap Efektivitas Implementasi Bauran Pemasaran 7P dalam Meningkatkan Kepuasan Pelanggan dan Memperluas Pangsa Pasar di Tengah Persaingan UMKM Dadan Hermawan; Angga Nadiyanto Prastian
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 4 (2025): Oktober :Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i4.2973

Abstract

This study aims to analyze the implementation of the 7P marketing mix strategy (product, price, place, promotion, people, process, and physical evidence) in the Kopi Sukses Lima Waktu business. A good and integrated marketing mix strategy is expected to increase competitiveness and expand market share. The research method used is descriptive qualitative, with data collection through interviews with business owners and customers, as well as direct observation of business operations. The results show that Kopi Sukses Lima Waktu products have met customer needs and preferences. Good product quality is the main attraction for loyal customers. Competitive pricing, while still in line with product quality, also plays a key role in success. Selecting a strategic business location also supports an increase in the number of customers, because it is easily accessible to consumers. In terms of promotion, although the business has been carried out through social media, there are still shortcomings in maximizing digital promotion. This presents an opportunity to increase customer engagement and expand market reach. The people factor (HR) also plays a crucial role, where employee performance and their friendly attitude create a positive experience for customers. Efficient and fast operational processes in serving coffee also provide added value for customers who prioritize practicality. Physical evidence, such as packaging and product presentation, also plays a role in shaping brand image and consumer experience. Attractive packaging that aligns with the brand concept enhances the perception of product quality. In conclusion, a more integrated marketing mix strategy is urgently needed, particularly in strengthening digital promotions and managing operational processes more efficiently. Recommendations from this study include new product development, innovation in digital promotions, and improving human resource quality and customer experience management to support the growth of Kopi Sukses Lima Waktu.
Analisis Bauran Pemasaran dalam Meningkatkan Penjualan Produk Topi pada CV Stabil Distro Rian Firmansyah; Angga Nadiyanto Prastian
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.2912

Abstract

This study aims to analyze the implementation of the marketing mix strategy (7P marketing mix) implemented by CV Stabil Distro in an effort to increase sales of hat products. The approach used is descriptive qualitative with data collection techniques through interviews, observation, and documentation. The research subjects consisted of the business owner, marketing staff, and several consumers who have made purchases. The focus of this study lies in how each element in the 7P marketing mix, namely product, price, place, promotion, people, process, and physical evidence, is implemented by the company, and how it influences consumer purchasing decisions. The results show that the elements of product, promotion, and process are the most dominant factors in attracting consumer buying interest. CV Stabil Distro utilizes social media such as Instagram and WhatsApp, as well as marketplaces like Shopee to reach a wider market. In addition to digital promotions, offline promotions are also carried out to increase brand visibility. However, the company faces several obstacles such as intense price competition, rapidly changing fashion trends, and obstacles in the distribution process. As a solution, this study recommends product diversification strategies, improving delivery service quality, and collaborating with influencers to enhance competitiveness. These findings are expected to not only contribute theoretically to the literature on marketing strategies in the local fashion sector but also serve as a practical reference for MSMEs in formulating marketing strategies that adapt to market dynamics.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pasien di Puskesmas Batujajar Neng Suyantiny; Angga Nadiyanto Prastian
Jurnal Manajemen Informasi dan Administrasi Kesehatan Vol. 7 No. 1 (2024): JMIAK
Publisher : Program Studi D3 Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jmiak.v7i1.5271

Abstract

Puskesmas Batujajar is one of 32 Puskesmas in West Bandung Regency whose purpose is to improve the quality of healthy life of the surrounding publics. This study aims to determine how much influence the quality service on patient satisfaction at the Batujajar Public Health Center. This study also uses a type of quantitative method through data collection techniques in the form of distributing questionnaires to 80 respondents. The questionnaire consists of 20 questions that represent each research variable. Each variable consists of Service Quality (X) and Patient Satisfaction (Y). Hypothesis testing using simple linear regression analysis and data processed using the SPSS program 29 version. The results of the study based on data processing through the SPSS version 29 application state that the value of tcount (12.031) > ttable (1,99085) with a significance value of 5%. So it can be concluded that the Service Quality variable has a significant effect on the Patient Satisfaction variable partially.
Co-Authors Ajeng Rahma Wilanda, Ajeng Amelia, Rosa Dadan Hermawan Harri Ramdhani Kania, Kania Neng Suyantiny Rian Firmansyah Rianty, Salsabilla Puspa Yusril Mahendra