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All Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Community Dedication
Evie Farida Juliarta
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Pada Produk Lipstik Pixy (Survey Pada Toko Elsa Kosmetik) nalibratawati, rakhmia; Herni Suryani; Hendri Maulana; Evie Farida Juliarta; Siti Risa Rosdiyana
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 5 (2024): Oktober 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i5.3053

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana kondisi kualitas produk dan minat beli konsumen yang terjadi pada produk lipstik pixy di toko elsa kosmetik, serta untuk mengetahui seberapa besar pengaruh dari kualitas produk terhadap minat beli konsumen. Metode penelitian yang digunakan dalam penelitian ini yaitu analisis deskriptif dan verifikatif, sedangkan yang menjadi populasi dalam penelitian ini ada 98 orang responden yang datang ke toko elsa kosmetik, dengan teknik pengambilan sampel menggunakan teknik purposive sampling. Berdasarkan hasil perhitungan maka diperoleh nilai thitung untuk kualitas produk didapatkan hasil sebesar 6,932 dengan nilai signifikan 0,000. Untuk mengetahui hasil pengujian hipotesisnya maka nilai thitung tersebut dapat dibandingkan dengan nilai ttabel sebesar 1,661. Dengan demikian nilai thitung > ttabel atau 6,932 > 1,661 dengan probabilitas 0,000 < 0,05, maka dari itu Ha diterima dan H0 ditolak, maka secara signifikansi kualitas produk berpengaruh terhadap minat beli konsumen pada produk lipstik pixy di toko elsa kosmetik. Artinya bahwa terdapat pengaruh yang signifikan antara kualitas produk terhadap minat beli konsumen pada produk lipstik pixy di toko elsa kosmetik.
PENYULUHAN KEWIRAUSAHAAN KEPADA PARA SISWA SMK MUHAMMADIYAH 1 BANDUNG Ahmad Husen; Evie Farida Juliarta; Nelli Novyarni
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 4 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

Entrepreneurship is a field that is still unfamiliar to vocational high school students. The process of introducing and understanding entrepreneurship needs to be encouraged early on. Many students are still confused about the function and values ​​of entrepreneurship. To introduce entrepreneurship, counseling and reinforcement are needed for students at school. Community service activities are carried out so that students have a good interest in entrepreneurship. The method of activity is counseling with theoretical and practical materials. This activity was attended by 35 students at SMK Muhammadiyah 1 Bandung. The results of the activity, students were able to understand the importance of the role of entrepreneurship. It is hoped that students after completing their education can become reliable and responsible entrepreneurs later. Entrepreneurship can be one of the skills that can explore students' potential and play an important role in students' lives in the future. The purpose of community service is to provide insight and increase interest in entrepreneurship in vocational high schools to know about entrepreneurship. The application of this entrepreneurial spirit for vocational high school students is still considered difficult, because the education they take sometimes mentally they are not ready to enter the world of entrepreneurship. In developing this entrepreneurial spirit, high interest is needed. A strong interest in entrepreneurship will encourage students to be brave in entrepreneurship, because with this interest students feel they have the strength and ability to lead them to become successful entrepreneurs. But on the other hand, if the student does not have an interest in entrepreneurship, then the student will be afraid to develop his skills and will not be able to become a successful entrepreneur. In developing an entrepreneurial spirit in vocational high school students, not only skills education is needed, another factor that is no less interesting is the introduction of material about entrepreneurship which is indeed very much needed by vocational high school students.
Co-Authors Ahmad Husen Hendri Maulana Herni Suryani nalibratawati, rakhmia Nelli Novyarni Siti Risa Rosdiyana