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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Social Science, Education, Communication and Economics JUSTICE: Journal of Social and Political Science
Kharismatul Ula, Elok
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Utilization of Instagram as a Marketing Media (Case Study of Online Buying Services @my_shopper.id) Kharismatul Ula, Elok
International Journal of Social Science, Education, Communication and Economics Vol. 1 No. 3 (2022): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v1i3.28

Abstract

The rapid development of the world of information and communication has made changes in the world of marketing, one of which is the existence of social media marketing. Various social media platforms are now provided including TikTok, Line, WhatsApp, YouTube and so on. Instagram is no exception, which is used as a marketing medium by the courier service (jastip) @my_shopper.id. The purpose of this study is to find out the use of Instagram as a marketing medium for the courier service business @my_shopper.id. A service for depositing branded goods such as clothes, bags, perfumes and others. The research method uses a qualitative descriptive type to clearly know the information from the jastip account owner regarding the use of Instagram social media as a marketing tool. Data collection is carried out by in-depth interviews with account owners, then collects documentation by capturing content layers used in Instagram accounts. Data analysis uses Miles and Huberman, namely by data reduction, data presentation and verification. Test the validity of the data using triangulation techniques for conducting interviews and collecting documents to informants. The results of the study indicate that the surrogate service account (jastip) @my_shopper.id does social media marketing through an Instagram account. Account owners use various available features such as comment fields, Instagram bio, Instagram traffic, feeds, reels. The content created also varies such as product photos, product review videos, uploading customer testimonials to uploads regarding the order packaging process. The use of Instagram as a marketing medium has the advantage of increasing traffic and making people know about this jastip. Weaknesses obtained include missing information, sometimes customers do not know branded products and entrusting services.
Strategy Analysis of Disaster Mitigation for Disability-Friendly (Case Study on Application DIFGANDES by Difagana) Hindra, Firdaus; Kharismatul Ula, Elok; Hendayana, Yayan
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3203

Abstract

One of the effects of climate change is an increase in natural disasters, such as floods and droughts. Therefore, there is disaster mitigation to reduce disaster risk. Analysis of disaster mitigation strategies implemented by Difagana through the disability-friendly DIFGANDES application. This research uses a qualitative approach with a type of descriptive research. Data collection is done with interviews as well as secondary data collection. Test validity using time triangulation, technique. An interview with the head of Difagana, Doddy Kaliri, and an observation of the DIFGANDES application.The DIFGANDES application has a variety of disaster mitigation education features that are disability-friendly. For a deaf friend to read the information briefly, equipped with a picture of the pergamon. There are speakers to inform disabled, mentally ill, and elderly people. For mentally disabled people, it is also easy to read brief information. Weather information around the location is also updated. Introducing the DIFGANDES application to the public, especially the disabled, so that they can obtain hate mitigation information, given the increasingly extreme climate change. This research has not reached the wider public using the application as a result of minimizing the cooperation of disaster rescue villages as well as the cost of treatment or development of a considerable number of applications. The catastrophe caused by climate change is highly risky in many respects, so this research into disability-friendly applications is a novelty in reviewing its mitigation strategies.
PERAN KOMUNIKASI PERANGKAT DESA TERHADAP EKSPEKTASI PUBLIK DALAM PENGELOLAAN DANA DESA Kharismatul Ula, Elok; Ula, Elok Kharismatul; Fiddina, Qori' Afiata; Yuniar, Miandhani Denniz
JUSTICE: Journal of Social and Political Science Vol 3 No 2 (2024): JUSTICE: Journal of Social and Political Science
Publisher : JUSTICE Journal Of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/justice.v3i2.80

Abstract

Komunikasi menjadi aspek penting dalam berbagai kegiatan, termasuk dalam menginformasikan dana desa. Perangkat desa dituntut untuk berkomunikasi baik secara verbal maupun non verbal untuk menyampaikan semua yang berkaitan pengelolaan dana desa. Tujuan penelitian ini agar mengetahui pengaruh komunikasi perangkat desa terhadap ekspektasi publik dalam pengelolaan dana desa di Kabupaten Kendal. Metode penelitian yang dilakukan adalah kuantitatif dengan melakukan uji instrumen data, uji asumsi klasik dan uji hipotesis. Instrumen yang digunakan adalah kuisioner dengan item pertanyaan sebanyak 18 dan diisi oleh responden. Responden yang bisa mengisi kuisioner adalah masyarakat yang berdomisili di seluruh Kabupaten Kendal dengan batas usia minimal 17 tahun. Hasil penelitian uji hipotesis menunjukkan bahwa terdapat pengaruh antara komunikasi perangkat desa terhadap ekspektasi publik dalam pengelolaan dana desa.
Pemanfaatan Artificial Intellegence dalam Proses Produksi Video Berita di Tirto.id Lizetha, Vivin; Kharismatul Ula, Elok; Agustin, Rona
JUSTICE: Journal of Social and Political Science Vol 5 No 1 (2026): JUSTICE: Journal of Social and Political Science
Publisher : JUSTICE Journal Of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/t633hz37

Abstract

Perkembangan kecerdasan buatan atau Artificial Intelligence  (AI) membawa perubahan yang cukup besar dalam praktik  produksi video berita. Media yang digunakan dalam penelitian  ini adalah Tirto.id, salah satu media yang menyajikan berita  online serta melakukan update berita di akun media sosialnya. Tujuan penelitian ini untuk mengetahui bagaimana pemafaatan  AI dalam proses produksi video berita di Tirto.id. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif, melalui wawancara mendalam dengan editor Tirto.id, serta melakukan observasi pada hasil video berita di akun media social resminya. Hasil penelitian menunjukkan bahwa Tirto.id menggunakan AI sebagai alat untuk mentranskrip wawancara dengan aplikasi yang bernama TurboScribe. Selain itu juga menggunakan ChatGPT untuk clear typo dalam naskah. Dalam penulisan naskah penggunaan AI masih minim, karena mementingkan kode etik dalam jurnalis.
Strategi Komunikasi Pemasaran Melalui Product Placement Merek Kopiko dalam Drama Korea Surely Tomorrow Agustin, Rona; Kharismatul Ula, Elok; Lizetha, Vivin
JUSTICE: Journal of Social and Political Science Vol 5 No 1 (2026): JUSTICE: Journal of Social and Political Science
Publisher : JUSTICE Journal Of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/csrshs12

Abstract

Penelitian ini bertujuan untuk menganalisis product placement sebagai strategi komunikasi iklan melalui penempatan merek Kopiko dalam drama Korea Surely Tomorrow. Perkembangan industri media digital mendorong pengiklan untuk memanfaatkan bentuk iklan non-konvensional yang terintegrasi ke dalam narasi hiburan, salah satunya melalui product placement. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis isi terhadap adegan-adegan yang menampilkan produk Kopiko dalam beberapa episode. Analisis dilakukan dengan menelaah konteks naratif, dialog, visualisasi produk, serta interaksi antarkarakter yang merepresentasikan makna merek. Hasil penelitian menunjukkan bahwa penempatan produk Kopiko dilakukan secara berulang dengan menonjolkan aspek visual kemasan dan manfaat fungsional, seperti sebagai penghilang kantuk dan penunjang fokus. Melalui keterlibatan karakter utama, merek ditampilkan sebagai bagian dari aktivitas kerja sehari-hari, sehingga membangun asosiasi makna produktivitas dan energi. Namun demikian, pada salah satu episode ditemukan ketidakkonsistenan pesan, ketika kopi digambarkan berpotensi menyebabkan gangguan kesehatan, sementara Kopiko yang pada kemasannya mengklaim sebagai real coffee diposisikan sebagai alternatif. Kondisi ini menimbulkan ambiguitas makna yang berpotensi melemahkan kejelasan pesan merek. Penelitian ini menyimpulkan bahwa product placement efektif dalam meningkatkan eksposur merek dan membangun kedekatan simbolik dengan audiens, tetapi keberhasilannya sangat bergantung pada konsistensi narasi dan keselarasan pesan dengan identitas merek.
Co-Authors Agustin, Rona Fiddina, Qori' Afiata Hindra, Firdaus Lizetha, Vivin Ula, Elok Kharismatul Yayan Hendayana Yuniar, Miandhani Denniz