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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Greenation International Journal of Engineering Science Jurnal Pendidikan Siber Nusantara Jurnal Manajemen dan Pemasaran Digital Jurnal Humaniora, Ekonomi Syariah dan Muamalah Siber Journal of Advanced Multidisciplinary Siber International Journal of Education Technology Greenation International Journal of Engineering Science Jurnal Pendidikan dan Kebudayaan Nusantara Jurnal Kewirausahan dan Multi Talenta (JKMT) Dinasti Health and Pharmacy Science
Aprelyani, Siska
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Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Journal : Siber Journal of Advanced Multidisciplinary

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Determination of Purchase Decisions through Purchase Interest: Analysis of Somethinc Skincare Product Prices Aprelyani, Siska
Siber Journal of Advanced Multidisciplinary Vol. 1 No. 1 (2023): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2023)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v1i1.285

Abstract

This article discusses the influence of price through Purchase Decisions on Purchase Intention. This research is a quantitative research where the objects used are Generation Z in Bekasi City. The number of samples used in this study was 200 respondents. The design used is hypothesis testing using the structural equitation model (SEM) method - SmartPLS 4.0. Based on the conceptual framework created, it can be concluded that the hypothesis is that price influences purchase interest and purchase decisions.
Co-Authors Efendi Silalahi, Edward Hadita, Hadita Hapzi Ali Ni Nyoman Sawitri Rizky, Riswanda Ihza