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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Greenation International Journal of Engineering Science Jurnal Pendidikan Siber Nusantara Jurnal Manajemen dan Pemasaran Digital Jurnal Humaniora, Ekonomi Syariah dan Muamalah Siber Journal of Advanced Multidisciplinary Siber International Journal of Education Technology Greenation International Journal of Engineering Science Jurnal Pendidikan dan Kebudayaan Nusantara Jurnal Kewirausahan dan Multi Talenta (JKMT) Dinasti Health and Pharmacy Science
Aprelyani, Siska
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Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Journal : Greenation International Journal of Engineering Science

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The Role of Product Quality and Consumer Satisfaction in Increasing Consumer Loyalty (Marketing Management Literature Review) Aprelyani, Siska
Greenation International Journal of Engineering Science Vol. 1 No. 3 (2023): (GIJES) Greenation International Journal of Engineering Science (September 2023
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i2.283

Abstract

Literature Review The Role of Product Qualityand Consumer Satisfaction in Increasing Consumer Loyalty is a scientific article with the aim of analyzing whether product quality and consumer satisfaction play a role in consumer loyalty. The method of writing a literature review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other online media. The results of this article are: 1) Product Quality plays a role in Consumer Loyalty; 2) Consumer Satisfaction plays a role in Consumer Loyalty; Apart from these 3 exogenous variables that influence the endogenous variable of Purchasing Decisions, there are still many other factors including brand image, promotion, price.
Co-Authors Efendi Silalahi, Edward Hadita, Hadita Hapzi Ali Ni Nyoman Sawitri Rizky, Riswanda Ihza