Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Penelitian Pendidikan Indonesia
Rushartami, Meidina Arimbi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Development of the Pertamina pinky movement program through the design thinking approach Rushartami, Meidina Arimbi; Winoto, Joyo; Suprehatin, Suprehatin
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243105

Abstract

Implementing Social and Environmental Responsibility (TJSL) is an obligation for State-Owned Enterprises (BUMN). To increase value for the Company, implementing TJSL should be carried out with the Company's business approach. Pertamina, one of the BUMNs, is implementing the TJSL program with this approach through the pinky movement program. This program is a funding and business development program for Micro, Small, and Medium Enterprises actors with the primary objective of switching from the use of subsidized LPG to non-subsidized LPG, which is right on target and provides access to the marketing of non-subsidized LPG for the community. This program has been running since 2020, but program development is still needed so that the conversion of subsidized LPG to non-subsidized LPG is optimal. This study aims to formulate a strategy for developing the Pinky Movement program. The research method used qualitative methods for data collection to formulate strategies using design thinking methods. The results at the final stage state that the proposed program development is feasible to run to optimize the program.
The Effectiveness Pertamina Pinky Movement Program: Implementation of The Concept of Creation Shared Value (CSV) Rushartami, Meidina Arimbi; Winoto, Joyo; Suprehatin
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.75

Abstract

Creating Shared Value (CSV) is the company's operational policy by increasing the company's competitive value and simultaneously advancing social and economic conditions for both the company and target recipients of the program. This program aims to shift the use of subsidized LPG to non-subsidized LPG and help MSEs develop their businesses. This study examines the effectiveness of the Pinky Movement Program regarding social and economic values for both companies and program participants. This study uses a survey method by collecting primary and secondary data. Primary data was obtained through questionnaires distributed to 392 program participants who were selected using purposive sampling. In total, 269 respondents completed the questionnaire. Secondary data was obtained from Pertamina, including sales, profits, brand reputation, the number of employees who contributed to the program and its implementation of the training program. Data analysis was performed using a paired sample t-test to compare the conditions before and when the The Pinky Movement Program was implemented. The study results show that the Pinky Movement program effectively created social and economic value from the perspective of program participants. However, from the Company's perspective, this program has not proven effective because there have been no positive changes in economic and social values before and during the program's implementation. The managerial implications that companies can carry out are continuing to run the Pinky Movement program as a social investment capable of providing positive results for the company, target recipients, and affected stakeholders, respectively. Keywords: creating shared value, economic value, micro small enterprises, non-subsidized LPG, social value
Development of the Pertamina pinky movement program through the design thinking approach Rushartami, Meidina Arimbi; Winoto, Joyo; Suprehatin, Suprehatin
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243105

Abstract

Implementing Social and Environmental Responsibility (TJSL) is an obligation for State-Owned Enterprises (BUMN). To increase value for the Company, implementing TJSL should be carried out with the Company's business approach. Pertamina, one of the BUMNs, is implementing the TJSL program with this approach through the pinky movement program. This program is a funding and business development program for Micro, Small, and Medium Enterprises actors with the primary objective of switching from the use of subsidized LPG to non-subsidized LPG, which is right on target and provides access to the marketing of non-subsidized LPG for the community. This program has been running since 2020, but program development is still needed so that the conversion of subsidized LPG to non-subsidized LPG is optimal. This study aims to formulate a strategy for developing the Pinky Movement program. The research method used qualitative methods for data collection to formulate strategies using design thinking methods. The results at the final stage state that the proposed program development is feasible to run to optimize the program.
Co-Authors Joyo Winoto, Joyo Suprehatin Suprehatin Suprehatin