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All Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK Escalate : Economics and Business Journal
Anggita Nahwa Firdausi
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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GAYA KEPEMIMPINAN DAN KINERJA KARYAWAN: TINJAUAN LITERATUR Danang Nugroho; Anggita Nahwa Firdausi; Edgina Hartahartina; Nurul Maulani Hasanah; Melati Rahma Anggraeni
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 1 No. 3 (2024): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v1i3.1295

Abstract

This research conducts a literature review to explore the relationship between leadership styles and employee performance using qualitative research methods. Through in-depth analysis of various literature sources, including journal articles, books, and research reports, this study aims to understand the complex dynamics between leadership styles and employee performance from a qualitative perspective. A qualitative approach is used to explore the context and nuances underlying the relationship between leadership styles (such as transactional, transformational, and situational) and employee performance in various organizational situations. The findings from this literature review provide a deeper understanding of the impact of leadership styles on performance through factors such as motivation, communication, personal development, and social support. The practical implications of these findings for leadership development and human resource management are also discussed. This research contributes to our understanding of the complexity of the relationship between leadership styles and employee performance, while providing a basis for further research in this domain.
The Effect of Product Quality and Brand Image on Customer Loyalty For Tuff Puff Products at Happy go Lucky Bandung Anggita Nahwa Firdausi; Tuti Asmala
Escalate : Economics and Business Journal Vol. 4 No. 01 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i01.440

Abstract

This study examines the effect of product quality and brand image on customer loyalty for Tuff Puff products at Happy Go Lucky Bandung amid rising local fashion competition. The research aims to analyze both partial and simultaneous influences of these variables. A quantitative method with a descriptive-verificative approach was employed. The population consisted of 5,697 visitors to Happy Go Lucky Bandung, and 98 respondents were selected using purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through classical assumption tests and multiple linear regression with SPSS 27. The results show that product quality and brand image each have a positive and significant effect on customer loyalty (t = 2.265, Sig = 0.026; t = 5.209, Sig = 0.000), and jointly have a significant influence (F = 77.361, Sig = 0.000) with an R² of 0.620. These findings indicate that improving product quality and a strong brand image significantly enhance customer loyalty. The conclusion emphasizes the need for consistent quality management and brand strengthening to sustain loyalty.
Co-Authors Danang Nugroho Edgina Hartahartina Melati Rahma Anggraeni Nurul Maulani Hasanah Tuti Asmala