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All Journal AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM Revenue: Jurnal Manajemen Bisnis Islam Al Huwiyah: Journal of Woman and Children Studies Journal of Linguistics and Social Sciences
Aziz, Khanda Gharib
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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The Role of Knowledge Management in Higher Education Institutions (Colleges and Universities) Saeed, Sarkar Ahmed; Tofiq, Ako Mohammed; Qadir, Aram Mohammed-Amin; Faraj, Shahen Mohammed; Aziz, Khanda Gharib
AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM Vol 12 No 2 (2022): AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/alidarah.v12i2.14816

Abstract

The objective of this study is to understand the role of knowledge management in higher education institutions. This study aims to know to review the literature on knowledge management in general and its application to higher education institutions in particular. This study shows the importance of the KM in the academic sector or the role of the KM in advancing higher education. Indeed, the academic environment is a treasure trove of knowledge, but it is not well organized and therefore also useless and leads to repetition of the activity. However, KM has been accepted in a large number of sectors, organizations, institutes, universities, colleges, and the higher education sector in general, and the full potential of KM has been delivered. Previous research also sought to shed light on the importance of linking study with higher education. The contribution of this study is a practical and actionable step-by-step plan as well as a theoretical framework for the importance of the role of successful knowledge management in higher education institutions.
Impact of Digital Marketing, Such As Social Media Marketing, Mobile Marketing and E-Mail Marketing, On Customer Buying Aziz, Khanda Gharib; Abdulqadir, Sarya Omar; Hama amin, Soma Sabah
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 4 No. 1 (2023)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v4i1.16607

Abstract

Digital marketing is the promotion of a product or buying and selling behavior through electronics and the Internet. From this perspective, this study was conducted to find out the role and impact of each of the three types of digital marketing (social media marketing, email marketing, mobile marketing). The significance of our research is that it enables people to have a clear understanding about digital marketing and how the use of technology and digital marketing changes their buying attitudes. The research was conducted through a survey through the publication of Google forms on several residents of the Kurdistan Region aged 18 to over 50 years and residents of Halabja and Sulaimani and the surrounding areas of Halabja and Sulaimani and surrounding areas. About 250 respondents were recruited which were obtained through an adaptive questionnaire. Conclusion We found that all three types of digital marketing influence customers’ purchases separately, but both types of digital marketing (social media marketing, email marketing) play a role in encouraging people to buy digitally. This will cause the Kurdish people to trust the digital market and gradually replace the traditional market. In conclusion, this study shows that digital marketing has been able to influence customer’s buying behavior and encourage them to do more in this way.
The Impact Of Social Media Marketing On Buying Behavior Of Ladies Aziz, Khanda Gharib; Jabar, Lava; Wahbi, Darya; Luqman, Rayan
Al Huwiyah: Journal of Woman and Children Studies Vol. 3 No. 1 (2023): Al Huwiyah: Journal of Woman and Children Studies
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/jwcs.v3i1.17158

Abstract

Social media has impacted society in significant ways on the fiscal, political, and societal levels over the past ten years. Traditional media's impact is waning, but social media platforms are being adopted globally at an unprecedented rate, highlighting the extraordinary nature of the social media phenomenon. This study examines the effects of social media and influential personalities within social media on women’s buying behaviour, and the extent to which social media influences women’s buying behaviour. For this purpose, online survey forms were distributed to 226 women aged 18 to over 55 years. In addition to demographic information including age, education, income, marital status and social media types including Facebook, Instagram, Snapchat, WhatsApp, Twitter, and YouTube, we have six questions for the independent variable social media and five for the dependent variable setting female buying behaviour. Our data were analysed with the help of SPSS. The results show that part of women’s buying behaviour is determined by social media marketing. Other changes attributed to other factors that influence women’s buying behaviour.
An application of factor analysis to assess the influences of digital marketing on the brand building Aziz, Khanda Gharib; Rafiq, Rebin; Muhamad, Hokar
Journal of Linguistics and Social Sciences Vol. 1 No. 2 (2023): Vol 1, No 2 (2023): Journal of Linguistics and Social Sciences
Publisher : Raden Intan State Islamic University of Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/jlss.v1i2.17157

Abstract

This study highlights how digital marketing has made people know more about brands and promote brands in the market through technology. The study focuses on the effects of digital marketing on the branding of a specific product, the Apple brand (iPhone). With a special focus on the factors that make the iPhone brand more popular than other brands. The purpose of this study is to investigate the concept of digital marketing and examine the effects of digital marketing on brand creation, as well as to investigate the factors that make Apple's mobile phones more popular than other brands. This study helps to identify the relationship between digital marketing and brand building in the Kurdistan Region. Through quantitative research methodology, judicial sampling was used to collect data from 184 respondents, the study targeted people who use iPhones. The scope of this study was conducted in Halabja, Sulaimani and Erbil through questionnaire forms in South Iraqi Kurdistan. The findings show that digital advertising is a significant factor in differentiating the iPhone brand, increasing brand awareness and enhancing familiarity with product variety. The study suggests that businesses should incorporate digital marketing strategies into their marketing mix to build their brands effectively.
Assessing the Learning Environment at the University and the Attitude of Bachelor Students: An Investigation into Hope and Despair aziz, khanda gharib; Babakr, Helin Xalid
Journal of Linguistics and Social Sciences Vol. 4 No 1 (2026)
Publisher : Raden Intan State Islamic University of Lampung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/m6921467

Abstract

This research explores the reasons behind students’ disappointment with university learning and demotivation. The study had as its objective to find the psychological and institutional factors on which behavioral attitudes and academic performance of students. A structured questionnaire was used to collect the data from 233 students in Sulaymaniyah, Halabja, and Howler governorates. The data were analyzed by descriptive statistics and factor analysis. The demographic profile revealed that the majority of respondents were females, single and middle-class with parents of low to moderate education. The value of the Kaiser-Meyer-Olkin (KMO) and the Bartlett’s test of sphericity (χ² = 407.634, p < 0.05) showed that the dataset was fit for factor analysis. Four factors with eigenvalues over 1 were extracted, which accounted for 66.19% of the total variance: a lack of goal orientation among students (goal-orientation), a lack of early talent development (early-express-talent), study challenges, and demotivation among students. the results suggest that lack of explicit academic aims, too little developmental and talent nurturing at the early stages, inadequate lesson content and emotional disengagement were the prime reasons for students' dissatisfaction with their lessons. Based on the study, it is recommended that universities adopt project-based learning, early talent development initiatives and psychological counselling to motivate them and enhance the overall academic experience of students
Co-Authors Abdulqadir, Sarya Omar Babakr, Helin Xalid Faraj, Shahen Mohammed Hama amin, Soma Sabah Jabar, Lava Luqman, Rayan Muhamad, Hokar Qadir, Aram Mohammed-Amin Rafiq, Rebin saeed, sarkar ahmed Tofiq, Ako Mohammed Wahbi, Darya