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All Journal Jurnal Siasat Bisnis Jurnal Sosial Humaniora Business and Entrepreneurial Review
Luhur, Calista
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Decision Sciences, Operations Research & Management Social Sciences

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Mitigating Social Fatigue Luhur, Calista; Haqi Putri, Id'hayani Shavana; Pangaribuan, Christian Haposan
Business and Entrepreneurial Review Vol. 23 No. 1 (2023): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v23i1.15486

Abstract

With the increasing technology adoption across all ages throughout the population, number of social media users increases and shows no stopping. Positive benefits of social media are widely reported with increased in well-being and life satisfaction. On the other hand, many users have decided to take a social media detox or even discontinue to use social media as they feel fatigued by it. This research aims to study what factors that may lead users to social media fatigue as well as provide possible solutions to help users derived more positive benefits compared to negative ones. This study is conducted through an online survey with 115 samples with most coming from Gen- Z and millennials, the samples are then analyzed with the SMART PLS 4 software. The study findings are that the three variables: boredom proneness, information overload and depression have correlation to social media fatigue with information overload being the most significant as seen from p value (0,0000). The study concludes that these three variables have positive significance to social media fatigue.
Enhancing Purchase Intention in tiktok Live-Stream: The Roles of Streamers’ Credibility, Interactivity, and Perceived Risk among Generation Z Buyers Hamidah, Rusyda; Pangaribuan, Christian Haposan; Luhur, Calista
Jurnal Sosial Humaniora Vol. 15 No. 2 (2024): Oktober
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v15i2.10539

Abstract

The growth of social media has had an impact on economic growth. One of these social media platforms is TikTok, which offers tools that facilitate the ability of users to conduct buying and selling transactions. TikTok offers a live-stream feature that makes it simpler for sellers to advertise their goods and allows customers to view and engage with sellers in real time. However, many TikTok users are less engaged in shopping through TikTok live-stream because of trust issues. Using the Stimulus-Organism-Response (S-O-R) theory, this thesis examines the impact of streamers’ credibility and interactivity on Generation Z TikTok buyers’ perceived risk and purchase intention in the context of live-stream e-commerce. This research was conducted in Indonesia. The study utilizes a quantitative research approach, collecting 127 data from Generation Z TikTok users through an online survey. Data analysis is conducted using statistical techniques to test research hypotheses. The findings indicate that streamers’ credibility significantly reduces perceived risk, while interactivity does not significantly influence it. Perceived risk, in turn, negatively affects purchase intention. Furthermore, streamers’ credibility and interactivity have a positive and significant direct effect on purchase intention. These results contribute to understanding consumer behavior in the context of TikTok live-stream e-commerce and have implications for marketers and researchers targeting Generation Z consumers.
Buy now, pray later? Demystifying unrestrained spending in the age of BNPL Furqan, Farhan; Pangaribuan, Christian Haposan; Tjhin, Santo; Luhur, Calista
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art2

Abstract

Purpose – This research examines the relationship between intrinsic religiosity, financial literacy, intention to use BNPL, and their combined effect on the growing purchasing behavior of Jakarta’s youth.Design/methodology/approach – The study used a quantitative method with self-administered questionnaires provided to the target demographic in Jakarta. We also proposed a conceptual model that examines the connection between financial literacy and unrestrained purchasing behavior, intrinsic religiosity, and intention to use BNPL. Statistical techniques are applied to the collected data and for hypothesis testing. Findings – Initial results indicate that intrinsic religiosity and financial literacy are positively correlated, and research found a favorable correlation between the likelihood of unconstrained buying behavior and the intention to use BNPL.Research limitations/implications – Because a student sample was used and only a few respondents were included in the study, the findings may have wider applicability.Practical implications – The study emphasizes how important financial literacy is among young consumers, especially with relation to religious values and beliefs.Originality/value – While existing research rarely considers the specific influence of religious values, the novelty of the research lies in its focus on combining intrinsic religiosity and financial literacy when unrestrained buying behavior with Buy-Now-Pay-Later (BNPL) services.
Co-Authors Furqan, Farhan Hamidah, Rusyda Haqi Putri, Id'hayani Shavana Pangaribuan, Christian Haposan Santo Tjhin