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All Journal Jurnal Siasat Bisnis DEDIKASI PKM Charity : Jurnal Pengabdian Masyarakat Open Community Service Journal Journal of Community Services: Sustainability and Empowerment Global Art Creativity Conference
Santo Tjhin
Surya University
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Social Sciences Other

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Strategi Branding: Peran Media Sosial dalam Memajukan Perekonomian Masyarakat Melalui UKM Tjhin, Santo; Matahari, Tombak; Arsyadi, Rachmat; Wahyuni, Maria Josef Retno Budi; Harditya, Arya
Journal of Community Services: Sustainability and Empowerment Vol. 1 No. 01 (2021): March 2021
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v1i1.166

Abstract

Sektor ekonomi memegang peranan penting dalam era globalisasi. Usaha kecil menengah (UKM) dalam perekonomian nasional memiliki peran penting dan strategis, karena keberadaan yang cukup dominan, dimana UKM mampu meningkatkan pendapatan masyarakat. Pada era globalisasi perkembangan teknologi bertumbuh dengan cepat, pemasaran yang semula tradisional beralih ke media online (digital), sehingga menimbulkan persaingan yang ketat dalam sektor pertumbuhan usaha. Menjadikan usaha kecil menengah (UKM) kurang dapat bersaing, dikarenakan tidak dapat memanfaatkan teknologi digital secara maksimal. Hal ini menimbulkan kesempatan dalam mengembangkan usaha bisnis menjadi terhambat. Melihat masalah yang ada, maka pengabdian kepada masyarakat ini dilakukan dengan memberi pelatihan pemberdayaan teknologi untuk meningkatkan perekonomian masyarakat melalui program Strategi Branding: Peran media sosial dalam memajukan perekonomian UKM di Komplek Bumi Malaka Sari, Buaran. Kegiatan ini bertujuan agar para UKM dan masyarakat setempat dapat memanfaatkan media sosial secara maksimal dalam UKM-nya dan siap bersaing. Melalui pelatihan yang diselenggarakan, diharapkan membantu meningkatkan nilai jual produk yang dihasilkan melalui media sosial sebagai bagian dari branding.
Workshop Teknologi Digital Komunikasi di Era New Normal Tjhin, Santo; Setiawan, Iwan; Islam, Sri Susilawati; Pangaribuan, Christian Haposan; Ardiansyah, Muhril
Journal of Community Services: Sustainability and Empowerment Vol. 1 No. 01 (2021): March 2021
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v1i1.167

Abstract

Pengabdian masyarakat ini dilaksanakan guna menjawab kebutuhan akan pemahaman peran komunikasi melalui digital media, dimasa pandemic Covid 19. Proses komunikasi dalam kehidupan bersosialisasi mulai mengalami hambatan disaat pandemic Covid 19 mewabah di Indonesia pada awal tahun 2020, pemerintah mewajibkan semua aktifitas dilakukan dengan menjaga jarak fisik (physical distancing), kerja dari rumah, belajar di rumah, hingga beribadah di rumah, untuk memutus penyebaran wabah virus Covid 19. Pelatihan ini diharapkan dapat memberikan pengetahuan dan memberdayakan teknologi digital dalam berkomunikasi. Metode pelaksanaan kegiatan dilakukan dengan pelatihan teoritis, dan workshop (demonstrasi), hal ini dianggap sesuai dengan target dan objek dampingan. kegiatan ini diharapkan dapat memberikan banyak manfaat , dimana pada awalnya tidak memahami menggunakan teknologi digital dalam berkomunikasi dua arah secara optimal hingga dapat memahami dan menggunakan teknologi digital dengan baik. Melalui pelatihan ini peserta diharapkan dapat menggunakan smartphone dan komputer secara optimal untuk berkomunikasi secara online dan memahami cara menggunakan aplikasi Zoom.
Optimizing Development Through Media Technology of Creativity in the New Normal Era Tjhin, Santo
Journal of Community Services: Sustainability and Empowerment Vol. 2 No. 01 (2022): March 2022
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v2i1.279

Abstract

Knowledge and technology are an inseparable combination, always developing and giving rise to various new technologies. With the development of technology 4.0 which is very massive and fast, we are forced to be able to live in tandem with the development of digital technology, even in the field of education, the use of digital technology as teaching materials has grown rapidly. The training activities carried out at SDN 01 Caringin have the aim of sharing digital technology knowledge as part of classroom teaching media, to be more effective. By using audiovisual media, internet of things online games makes it easier for students to receive material presented by the SDN 01 Caringin teacher. Seeing the problems and needs of teachers, community service was carried out by holding technology empowerment training. Through this training, it is hoped that teachers can be more creative in utilizing digital technology to the fullest in teaching and be able to develop new teaching patterns in a fun teaching through digital technology.
Interactive and Collaborative Online Teaching With Artificial Intelligent & Nearpod Alfakihuddin, Muhammad Lukman Baihaqi; Tjhin, Santo; Islam, Sri Susilawati; Setiawan, Iwan; Prasetyo, Ilham; Liman, Surya Danusaputro
Journal of Community Services: Sustainability and Empowerment Vol. 3 No. 02 (2023): September 2023
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v3i2.397

Abstract

The Covid-19 virus pandemic presents new challenges for schoolteachers and students to complete online learning. Educators conduct distance learning so the challenge is the lack of control that can be exercised over students. Engaging in learning is essential to create enthusiasm and interest in learning during online learning. The development of digital technology such as artificial intelligence and Nearpod can be used to create interesting learning that can increase the spirit of learning. This community service was conducted to teachers at SDN Sampay 01 and 02, Cisarua, Jawa Barat. The results of this community service show that the knowledge of teachers of both SDN Sampay 01 and 02 regarding the use of Artificial Intelligence and Nearpod technology increased after the service was held. In addition, the majority of teachers are also more confident with the use of technology in their teaching.
Visual Storytelling Learning Method for Early Childhood Alfakihuddin, Lukman Baihaqi; Tjhin, Santo; Setiawan, Iwan
Journal of Community Services: Sustainability and Empowerment Vol. 4 No. 01 (2024): March 2024
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v4i1.472

Abstract

The community service carried out by the SERASA team from Sampoerna University at PAUD Jala Benaya, Penjaringan, North Jakarta, on June 8, 2023, aims to improve teacher competence and introduce the use of visual media and artificial intelligence-based technology in early childhood learning. With the theme “Visual Storytelling Learning Methods for Early Childhood”, this activity consisted of training and workshops attended by PAUD teachers and students of PAUD Jala Benaya. In this workshop, teachers were given knowledge about their role in creating a conducive learning environment, the importance of structured learning planning, as well as an understanding of visual learning styles and educational technology. Preschool students were also given the opportunity to learn using AI technology through several interactive websites. This activity showed that ECD teachers gained a deeper understanding of the use of visual media and technology in learning, as well as more confidence in implementing technology in the classroom. Preschool students responded positively to the interactive learning methods provided, which increased their interest in learning.
Buy now, pray later? Demystifying unrestrained spending in the age of BNPL Furqan, Farhan; Pangaribuan, Christian Haposan; Tjhin, Santo; Luhur, Calista
Jurnal Siasat Bisnis VOL 29, NO 1 (2025)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol29.iss1.art2

Abstract

Purpose – This research examines the relationship between intrinsic religiosity, financial literacy, intention to use BNPL, and their combined effect on the growing purchasing behavior of Jakarta’s youth.Design/methodology/approach – The study used a quantitative method with self-administered questionnaires provided to the target demographic in Jakarta. We also proposed a conceptual model that examines the connection between financial literacy and unrestrained purchasing behavior, intrinsic religiosity, and intention to use BNPL. Statistical techniques are applied to the collected data and for hypothesis testing. Findings – Initial results indicate that intrinsic religiosity and financial literacy are positively correlated, and research found a favorable correlation between the likelihood of unconstrained buying behavior and the intention to use BNPL.Research limitations/implications – Because a student sample was used and only a few respondents were included in the study, the findings may have wider applicability.Practical implications – The study emphasizes how important financial literacy is among young consumers, especially with relation to religious values and beliefs.Originality/value – While existing research rarely considers the specific influence of religious values, the novelty of the research lies in its focus on combining intrinsic religiosity and financial literacy when unrestrained buying behavior with Buy-Now-Pay-Later (BNPL) services.
WORKSHOP KOMUNIKASI VISUAL DENGAN BURUNG INDONESIA UNTUK MENDUKUNG PROGRAM LOKAL UMKM DAN EKO-WISATA Harditya, Arya; Matahari, Tombak; Tjhin, Santo; Arsyadi, Rachmat
Charity : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2023): Special Issue
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v6i1a.5909

Abstract

Perkembangan teknologi digital yang semakin pesat membuka peluang di berbagai sektor, salah satunya adalah wisata alam. Melibatkan pihak-pihak yang menjamin kegiatan promosi wisata alam yang bertanggung jawab dan terarah sangat diperlukan. Maka itu, Burung Indonesia dan Karang Taruna Desa Sugihmukti, Ciwidey, Jawa Barat saat ini sedang mengembangkan rencana ramah lingkungan untuk mempromosikan ekowisata baru di kawasan perhutanan sosial seluas 1.200 hektar sebagai bagian dari program pemerintah Indonesia selama 35 tahun. Untuk memiliki pendekatan promosi yang unik, para dosen Desain Komunikasi Visual, Universitas Sampoerna ingin memperkenalkan kepada mereka alat-alat Media Baru yang dapat mendukung kegiatan promosi mereka terutama dalam situasi COVID-19. Dalam kegiatan ini, seluruh agenda yang direncanakan terlaksana dengan antusiasme partisipan yang sangat baik. Agenda tersebut adalah memperkenalkan teknologi mesin cetak 3-Dimensi, perangkat Virtual Reality dan kamera 360 derajat. Ada pun aktivitas yang dilakukan dalam bentuk loka karya bertema pengenalan Prinsip Komunikasi Visual bersamaan dengan kegiatan aplikatif menggunakan aplikasi Canva. Kegiatan dilaksanakan dalam mode hybrid, dimana dosen dari program studi atau fakultas lain dapat menyaksikan kegiatan loka karya ini secara online.
Inovasi Pakan dan Penguatan Digital Branding Pada Usaha Budidaya Lele di Kelurahan Pancoran, Jakarta Selatan Tjhin, Santo; Alfakihuddin , Muhammad Lukman Baihaqi; Setiawan, Iwan; Prasetyo, Ilham
Open Community Service Journal Vol. 4 No. 2 (2025): Open Community Service Journal
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/ocsj.v4i2.163

Abstract

Latar Belakang: Petani kecil di Pancoran, Jakarta Selatan menghadapi berbagai kendala, antara lain ketergantungan pada pakan komersial yang mahal, keterbatasan teknologi produksi, minimnya inovasi produk turunan, serta lemahnya kapasitas branding dan pemasaran digital. Kondisi ini membatasi peluang untuk berkembang dan menembus pasar baru.Tujuan: Penelitian bertujuan untuk mendokumentasikan dan menganalisis hasil program optimasi rantai nilai lele di Kelurahan pancoran dengan fokus pada tiga aspek: efisiensi produksi, perubahan struktur biaya melalui substitusi pakan, serta peningkatan kapasitas branding dan pemasaran di kalangan UMKM.Metode: Universitas Sampoerna bekerja sama dengan pemerintah dan kelurahan Pancoran Jakarta Selatan melaksanakan program pengabdian masyarakat pada Juli 2025 dengan pendekatan Participatory Action Research (PAR). Kegiatan melibatkan 30 peserta (20 petani lele, pelaku UMKM, Pihak kelurahan, dan tim universitas). Tahapan program mencakup: (1) pelatihan pembuatan pakan alternatif berbasis limbah roti; (2) bimbingan teknis penggunaan mesin produksi pakan; serta (3) pelatihan branding dan pemasaran digital. Data kami peroleh menggunakan survei yang diberikan saat acara berlangsung.Hasil : Sebanyak 80% peserta mampu memproduksi pakan alternatif secara mandiri dan menurunkan biaya pakan sekitar 25% melalui pemanfaatan pakan alternatif. Selain itu, 60% peserta berhasil menciptakan variasi produk baru, dan 70% memahami strategi branding digital. Temuan ini menegaskan bahwa kolaborasi antara universitas, pemerintah lokal, dan masyarakat mampu menghasilkan solusi praktis dan berkelanjutan. Program Pancoran ini tidak hanya memperkuat kapasitas petani lele, tetapi juga menawarkan model PkM berbasis circular economy dan inovasi branding digital yang dapat direplikasi di komunitas urban lain di Indonesia.
Menjelajahi Manfaat Finger Painting dalam Pendampingan Pembelajaran di PAUD Matahari Haq, Bayyinah Nurrul; Putra, Damar Rangga; Tjhin, Santo; Sukmono, Roostrianawati
DEDIKASI PKM Vol. 5 No. 1 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v5i1.36721

Abstract

Tulisan ini berisikan pembahasan tentang kegiatan abdimasyarakat berupa pendampingan belajar menggambar di PAUD Matahari Pancoran Jakarta. Tujuannya adalah memberikan re-freshment dan alternatif kegiatan menggambar di kelas, yaitu lewat kegiatan menggambar dengan teknik finger painting sehingga  siswa dapat berinteraksi dengan media berkarya yang sederhana, teknik berkarya yang lebih luwes dalam menghadapi perbedaan rentang usia peserta kelas. Metode pelaksanaan yang digunakan adalah Participation Action Resesarch (PAR) terdiri dari tahapan, yaitu : 1)  Perencanaan,2)  Pelaksanaan,dan 3)Evaluasi.  Tim pelaksana adalah dosen dan mahasiswa dari  program studi Desain Komunikasi Visual dan Desain Produk PG-PAUD yang berasal dari Universitas Sampoerna dan Trilogi. Peserta kegiatan terdiri dari guru,orang tua dan siswa dengan rentang usia 4-6 tahun. Pendampingan belajar melukis dengan teknik finger painting dapat terlaksana dengan baik karena memanfaatkan bahan mudah didapat dan  terjangkau dan hasil evaluasi menunjukkan pembelajaran yang baik. Partisipasi guru dan orang tua mendukung pemahaman belajar menggambar yang menyenangkan di kelas.
FOSTERING REAL WORLD SKILLS IN CHILDREN THROUGH INTERACTIVE LEARNING APPS Tjhin, Santo; Mahamaya, Benning; Lim, Jocelyn; Ingrid, Samantha
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.603

Abstract

Magodang is an innovative application designed for children aged 8–14, as well as their parents and educators, aiming to develop real-world skills and build student portfolios. In an increasingly competitive educational landscape, portfolios are essential for showcasing students' academic and professional journeys. However, many students, including those who are homeschooled or have special needs, face significant challenges in accessing skill development programs. Magodang addresses these barriers by connecting users with workshops, competition preparation programs, coaching sessions, and certifications through a user-friendly platform enriched with gamification features. The application provides personalized program recommendations, intuitive navigation, and collaborative tools that empower parents and educators. These features help parents identify programs aligned with their children’s interests and assist educators in integrating extracurricular activities into classroom settings. The research employs the Semantic Literature Review (SLR) method, descriptive qualitative analysis, and the Design Thinking framework to create an interactive and relevant platform. Tools such as Miro, Figma, and Google Forms are used for ideation, prototyping, and surveys. The findings demonstrate that Magodang enhances student engagement, fosters collaboration among stakeholders, and addresses gaps in traditional education systems. It provides a practical solution for early skill development, creating an inclusive and accessible educational environment for all learners.
Co-Authors Alfakihuddin , Muhammad Lukman Baihaqi Alfakihuddin, Lukman Baihaqi Arsyadi, Rachmat Furqan, Farhan Haq, Bayyinah Nurrul Harditya, Arya Ilham Prasetyo Ingrid, Samantha islam, sri susilawati Iwan Setiawan Lim, Jocelyn Liman, Surya Danusaputro Luhur, Calista Mahamaya, Benning Maria Josef Retno Budi Wahyuni Muhammad Lukman Baihaqi Alfakihuddin Muhril Ardiansyah Pangaribuan, Christian Haposan Putra, Damar Rangga Putri, Rahmadia Sukmono, Roostrianawati Tombak Matahari