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All Journal JURNAL EKSBIS Business and Entrepreneurial Review
Fatia, Amalia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Understanding Consumer Decisions to Continue Using e-Wallets in Jabodetabek Risqiani, Renny; Lukito, Nico; Fatia, Amalia
Business and Entrepreneurial Review Vol. 24 No. 1 (2024): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.19843

Abstract

The development of internet technology makes human activities easier and faster. One form of technological innovation in the financial sector is an electronic wallet (e-wallet) online payment system. At the beginning of its launch, some e-wallets provided consumers with massive promotions (spend money). However, currently, massive promotions are no longer offered by some e-wallets. This study aims to examine consumer intentions to continue using e-wallets even though the company currently no longer provides promotions as before. Adopting the Post Acceptance Model (PAM) to determine consumer sustainability factors when using information systems. This is achieved by examining the variables that affect satisfaction and the impact of satisfaction on the value of continued use of information systems on e-wallet applications.  A total of 307 samples were collected by purposive sampling of e-wallet users who live or work in Jabodetabek. The data analysis method uses structural equation modeling. The results showed that satisfaction could influence the desire to continue using the e-wallet application felt after use, the perceived benefits received (perceived usefulness), and the enjoyment or pleasure felt in using the e-wallet application.
The Influence of Halal Marketing, Exposure, WOM and Brand Image on Interest in Halal Cosmetics fatia, Amalia; Kurniawati, Kurniawati
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to examine the influence of Halal Marketing, Exposure, Brand Image, and Word of Mouth (WOM) on consumer intention to purchase halal cosmetics in Indonesia, with Halal Awareness and Attitude as mediating variables. Data were collected through an online survey with 352 respondents from the millennial and Gen Z generations in Indonesia. Data analysis used Structural Equation Modeling (SEM) with the AMOS 24 program. The results showed that Halal Marketing and Exposure had a significant effect on Halal Awareness, which affected the intention to purchase halal cosmetics. Brand Image also had a significant effect on Attitude, which increased consumer purchase intention. In addition, WOM significantly influenced consumer Attitude, emphasizing the importance of recommendations in forming positive attitudes towards halal cosmetics. These findings suggest that a positive brand image and effective halal marketing strategies can increase consumer awareness and positive attitudes towards halal products, which ultimately drives their purchase intention. Managerial implications emphasize the importance of building a strong brand image and utilizing effective marketing strategies with educational content to increase consumer purchase intention towards halal cosmetics.
Co-Authors Kurniawati Kurniawati Nico Lukito Renny Risqiani