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All Journal Indonesian Journal of Halal Research Golden Ratio of Data in Summary
Noprita, Zikra
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Religion Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology Social Sciences Other

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Structural Equation Modeling Analysis of Purchase Behavior of Halal Products Zuhri, Sarika; Ilyas, Ilyas; Erwan, Friesca; Syahputra, Rizki Agam; Sentia, Prima Denny; Noprita, Zikra
Indonesian Journal of Halal Research Vol 5, No 1 (2023): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v5i1.20170

Abstract

Indonesia is renowned for being home to the largest Islamic population globally, but the absence of a halal certification logo on products continues to be a cause for concern. For Muslim customers, their basic knowledge of halal ingredients written on the product is the only guide they can be relied on. Hence, it is crucial to understand the essential factors that influence their purchasing behavior regarding halal-certified products. This study uses the Theory of Planned Behavior (TPB) to examine Muslim customers' behavior, as a case study, in Banda Aceh. The TPB questionnaire, including attitude, subjective norm, perceived behavioral control, and purchase intention attributes, was distributed online to respondents in the Banda Aceh area using non-probability random sampling. Through Structural Equation Modeling (SEM) methodology and AMOS software, this research reveals a strong correlation between attitude and subjective norm with Muslim customers' purchasing intention. Moreover, purchasing intention shows a strong relationship with purchasing behavior. Consequently, attitude, subjective norm, and customers' intention are the critical factors that influence Muslim customers' behavior when purchasing halal-certified products in Indonesia.
Structural Equation Modeling Analysis of Purchase Behavior of Halal Products Zuhri, Sarika; Ilyas, Ilyas; Erwan, Friesca; Syahputra, Rizki Agam; Sentia, Prima Denny; Noprita, Zikra
Indonesian Journal of Halal Research Vol. 5 No. 1 (2023): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v5i1.20170

Abstract

Indonesia is renowned for being home to the largest Islamic population globally, but the absence of a halal certification logo on products continues to be a cause for concern. For Muslim customers, their basic knowledge of halal ingredients written on the product is the only guide they can be relied on. Hence, it is crucial to understand the essential factors that influence their purchasing behavior regarding halal-certified products. This study uses the Theory of Planned Behavior (TPB) to examine Muslim customers' behavior, as a case study, in Banda Aceh. The TPB questionnaire, including attitude, subjective norm, perceived behavioral control, and purchase intention attributes, was distributed online to respondents in the Banda Aceh area using non-probability random sampling. Through Structural Equation Modeling (SEM) methodology and AMOS software, this research reveals a strong correlation between attitude and subjective norm with Muslim customers' purchasing intention. Moreover, purchasing intention shows a strong relationship with purchasing behavior. Consequently, attitude, subjective norm, and customers' intention are the critical factors that influence Muslim customers' behavior when purchasing halal-certified products in Indonesia.
Economic Infrastructure as a Catalyst for Aceh Tourism Prosperity: Analysis, Comprehensive and Development Strategy Noprita, Zikra; , Apridar; Meutia , Rita
Golden Ratio of Data in Summary Vol. 5 No. 4 (2025): August - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i4.1623

Abstract

Aceh, with its extraordinary nature and culture​ , is facing a significant challenge in maximizing its contribution to the growth economy sector. Research This analysis in a way critical role infrastructure economy transportation, digital connectivity, and utilities base as a factor determinant main in development Aceh tourism. Using a mixed-methods approach that includes analysis of secondary data, regression, infrastructure gap mapping GIS-based, and in-depth interviews with 25 stakeholders, research reveals existence strong correlation​ between the quality of infrastructure and with number of tourist visits and investment. The results show that inequality in infrastructure inter-regional ( urban vs rural/coastal) becomes an inhibitor in the optimization potential of Aceh tourism. Simulation economy shows that strategic settlement projects strategic such as the Banda Aceh- Sigli - Bireuen Toll Road, and improvements to Sultan Iskandar Muda Airport (SIM) capacity can increase GRDP by 1.5–2.1% per year. Research concludes with a framework-based strategic proof for accelerated development of infrastructure through a PPP scheme, coordination of multisectoral, and integration with strengthening local human resources and MSMEs.
Co-Authors , Apridar Erwan, Friesca Ilyas Ilyas Meutia , Rita Rizki Agam Syahputra Sentia, Prima Denny Zuhri, Sarika